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Dentsu Impact elevates Anupama Ramaswamy as NCD

By exchange4media News Service | Sep 20, 2017

Dentsu Impact recently re-structured its creative department

Google launches mobile payment app, Tez, for India

By exchange4media News Service | Sep 19, 2017

Launch partners for Tez include PVR Cinemas and redBus, who will be joined by a number of other businesses like DishTV, Jet Airways and Domino’s in the coming weeks

Nokia along with One Digital Entertainment launch #NokiaTuneMashup

By exchange4media News Service | Sep 13, 2017

The Ultimate #NokiaTuneMashup features the best artists from the music fraternity along with the audiences curating and recreating the classic Nokia tune

Amazon.in is now the one-stop-shop for third-party product launches

By Venkata Susmita Biswas | Sep 04, 2017

Over the last two years Amazon.in has doubled the number of third-party product launches and hopes to once again double the number of brands in 2017

This is how @AmazonIN used Twitter to create awareness for the launch of OnePlus 5 and Nokia 6

By exchange4media News Service | Aug 28, 2017

Amazon’s OnePlus 5 video tweets received sixty one percent video view rate and over 10,000 retweets. Amazon’s Nokia 6 campaign has already received more than 36,000 likes, one of the highest against any promoted tweet in India.

Virality helped Zoomcar up the ante: Harish Rawat, CMO

By Akshata R Murthy | Aug 14, 2017

The CMO of Zoomcar talked about his marketing experiences and the company’s rather unique on-ground activations

GM could not innovate for the Indian market, say branding experts

By Venkata Susmita Biswas | May 29, 2017

The companyhad been performing poorly in India and held less than one percent share of India’s car market

GREY Group India appoints Mayuresh Dubhashi as ECD

By exchange4media News Service | May 24, 2017

Dubhashi, a Mechanical Engineer, has been in the advertising industry for nearly 15 years

MEC India appoints Ravi Sekhar KV as Chief Digital Officer

By exchange4media News Service | May 17, 2017

Ravi Sekhar KV is ex-eBay India Digital Marketing Head

Rewind 2016: Increased ad spends & bang-on marketing strategies help Chinese handset makers gain market share

By Sarmistha Neogy | Dec 27, 2016

From getting celebrities as their brand ambassadors, associating with big ticket events & allocating huge marketing spends, Chinese handset manufacturers ruled the roost this year

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