Search Result : Nokia News
 

Virality helped Zoomcar up the ante: Harish Rawat, CMO

By Akshata R Murthy | Aug 14, 2017

The CMO of Zoomcar talked about his marketing experiences and the company’s rather unique on-ground activations

GM could not innovate for the Indian market, say branding experts

By Venkata Susmita Biswas | May 29, 2017

The companyhad been performing poorly in India and held less than one percent share of India’s car market

GREY Group India appoints Mayuresh Dubhashi as ECD

By exchange4media News Service | May 24, 2017

Dubhashi, a Mechanical Engineer, has been in the advertising industry for nearly 15 years

MEC India appoints Ravi Sekhar KV as Chief Digital Officer

By exchange4media News Service | May 17, 2017

Ravi Sekhar KV is ex-eBay India Digital Marketing Head

Rewind 2016: Increased ad spends & bang-on marketing strategies help Chinese handset makers gain market share

By Sarmistha Neogy | Dec 27, 2016

From getting celebrities as their brand ambassadors, associating with big ticket events & allocating huge marketing spends, Chinese handset manufacturers ruled the roost this year

Zoomcar expands its Series B funding round

By exchange4media News Service | Dec 21, 2016

Zoomcar, the self-drive, car rental company offering car sharing services, has raised an undisclosed amount of additional investment from Chinese venture capital firm Cyber Carrier CL, following Zoomcar’s Series B round of funding earlier this year.

Enormous strengthens senior creative team for its Mumbai & Delhi offices

By exchange4media News Service | Dec 07, 2016

Shubhojit Sengupta, Umesh Grover, George Sebastian and Shailesh Khandeparkar join the team

Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge

By S Yesudas | Dec 01, 2016

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

Indigo Consulting brings in Rajesh Ghatge as CEO

By Priyanka Mehra | Nov 12, 2016

He will report to Saurabh Varma, Chief Executive Officer, Leo Burnett, South Asia, and will be based out of the Mumbai office

Havas Media Group appoints Karl Wu as Greater China CEO

By exchange4media News Service | Nov 01, 2016

Wu will report to the Global Executive Committee represented by Christophe Cases

123