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Nintendo hopes for better days with 'Pokemon Go'

By Ronald Menezes | Jul 14, 2016

Nintendo’s share price is up nearly 60 percent since the launch of the game and if Pokémon Go delivers profits, Nintendo will share its profits with Niantic

Pokemon Go: 6 things to know

By exchange4media News Service | Jul 14, 2016

Within a couple of days of its launch, Pokemon Go already had more android users than Tinder in the US and, just recently, it also surpassed Twitter in terms of daily active users in the US

Pokemon Go: New craze might just be what your brand was looking for

By Abhinn Shreshtha | Jul 13, 2016

A reboot of a 20 year old favourite and a game that started off as an April Fool's joke is hardly something that you would expect an advertiser to get excited about. But Pokemon Go's unprecedented popularity, legacy and a unique experience that combines augmented reality, geo-tagging and a social experience, make it one of the most intriguing products to come out in a while

MSLGROUP's Glenn Osaki appointed to Board of Advisors for USC Annenberg Public Relations Center

By exchange4media News Service | Feb 04, 2016

Glenn Osaki, Asia President at Publicis Groupe’s strategic communications and engagement company, MSLGROUP, has been appointed to the Board of Advisors for the University of Southern California (USC) Annenberg Public Relations Center

Unilever Foundry and Lions Innovation launch search for world’s top 50 marketing technology startups

By exchange4media News Service | Apr 01, 2015

The Foundry 50 will be chosen Brent Hoberman – Serial Entrepreneur and Co-Founder of Founders Forum, Rose Lewis – Co-Founder of startup accelerator Collider, Rob Dembitz, Head of Lions Innovation, Caitlin Ryan, Group Executive Creative Director from Karmarama, Olivier Garel, Head of Unilever Ventures and Marc Mathieu, Senior VP of Global Marketing Unilever

Apple, Google dethrone Coca-Cola as best global brands

By Simran Sabherwal | Oct 01, 2013

After 13 consecutive years, Coca-Cola is unseated by Apple, as per the 14th Annual Best Global Brands Report published by Interbrand. Google takes the second spot

‘Daddy Diaries’ engages young fathers

By Shree Lahiri | Aug 06, 2012

‘Daddy Diaries’, an initiative by Lodha’s New Cuffe Parade, reaches out to young fathers to spend quality time with their children

Focus 2011: We need an ecosystem to amplify gaming experience: Anshu Mor, Microsoft

By Deepika Bhardwaj | Sep 10, 2011

The Indian gaming industry is expected to grow from $198 million in 2010 to $467 million in 2012, a growth rate of about 53 per cent. Even though the growth rates are high, India really needs to change its perception about gaming to achieve true feats, observed experts at the 5th Global summit on media and entertainment industry, Focus 2011.

International: Starcom MediaVest appoints Andrew Swinand as President-Global Ops

By exchange4media Mumbai Bureau | Aug 26, 2008

Andrew Swinand has been appointed to the newly-created role of President of Global Operations at Starcom MediaVest Group. Along with his regional management responsibilities, Swinand’s role will include the creation of new client-facing service models across the network and the expansion of the successful technology practice.

FMCC to take stock of Human Capital in media industry at a special Forum tomorrow

By exchange4media News Service | Feb 19, 2008

The second annual Human Capital Forum, organised by Futuristix Media and Communication Center (FMCC), will be held in the Capital on February 20, 2008. The Forum would attempt to facilitate a dialogue within media on a variety of HR issues in the media and communication industry. The theme for the Forum this year is ‘From promoter first to people first’.

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