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Guest Column: The art of social performance

By Windchimes Communications | Nov 20, 2012

Music, dance, theatre, films and the likes are taking to social media to expand fan base and deliver unparalleled experience, says Windchimes

ICC CWC’11: And the winner is… the advertisers too

By Preeti Hoon | Apr 04, 2011

It was a dream run not just for the jubilant Team India at the ICC Cricket World Cup 2011. Advertisers too rode the euphoria wave and reaped rich dividends. Hyundai, LG and Nike share how they leveraged the craze for the Cup…

AMIC 2009: A fresh look at television and radio scenarios

By Anuja Seith | Jul 16, 2009

The third day at the Asian Media Information and Communication Centre (AMIC) conference took a look at myriad topics concerning media and its effects. Among them were sessions on ‘Media and Broadcasting’ and ‘Media and the Indian Television Scenario’.

International: Google and MySpace Combine Forces to Take on Facebook

By Source: Advertising Age | Nov 02, 2007

OpenSocial Will Allow Users to Build Applications Across Web

International: Update on the 2008 Beijing Olympics marketing frenzy
Visa, Coke, Lenovo get head start to cash in on sizzling economy

By exchange4media News Service | Nov 02, 2006

As the 2008 Olympic Games approach, sponsors are figuring out how to capitalize on the event's location in one of the world's hottest markets.

Asian Paints to license out brands, technology

By exchange4media News Service | Oct 11, 2004

The Rs 2,263-crore global paints major Asian Paints Ltd is putting in place a new business strategy to generate additional revenues by licensing out its brands and technology. As part of a massive review of its global business, the company is taking a re-look at its operations across all its 29 plants, of which five are in India. It has now decided to exit markets which do not fit in with its strategy.