Search Result : Nick News

Dentsu Aegis Network now acquires, Perfect Relations Group in India

By exchange4media News Service | Sep 19, 2016

Perfect Relations Group’s presence spans across 19 offices and 50 cities in India with over 500 associates, offering a full suite of core PR services including corporate reputation management, brand and marketing communications, media management and crisis management

We have decided to keep brand associations outside of 'Motu Patlu King of Kings': Nina Elavia Jaipuria

By Madhuwanti Saha | Sep 13, 2016

Nina Elavia Jaipuria gives us more insight on the brand associations and network’s ambitious marketing plans for ‘Motu Patlu King of Kings’ and tells us why have they decided not to have brand integrations in the movie

Viacom18 launches maiden animation theatrical 'Motu Patlu King of Kings'

By exchange4media News Service | Sep 09, 2016

The movie, produced by MAYA, will create a new milestone for Indian animation by promoting India’s vision of ‘Made In India’ content. The movie is slated to release on October 14, 2016, in Hindi and Tamil in over 700 screens across India

Maxus appoints Jen Smith as first ever global creative director

By exchange4media News Service | Sep 02, 2016

In her new role, Smith will focus on the delivery of outstanding creative work for clients both on a UK and global level, and she will also expand the UK creativity leadership programme for all Maxus employees worldwide

Why original content will continue to be a differentiator for OTT players?

By Madhuwanti Saha | Sep 02, 2016

Every OTT player, big or small, is focussing on original content since that’s where the differentiation and future lies

After FB and Twitter, Snapchat now seeks TV content

By Ronald Menezes | Aug 19, 2016

Snapchat working on TV-like content as television faces more pressure from social media platforms

Media ACE Awards 2016: Programmatic still a nascent phenomenon in India: Experts

By Ruhail Amin | Aug 12, 2016

A panel discussion on the topic--Programmatic Buying of Brands: Media Owners Vs Agencies was held during the event and witnessed participation of industry veterans

Key mantra for OTT players: Catchup TV, sports, and original content

By Madhuwanti Saha | Aug 11, 2016

CatchupTV (recorded content, mostly programmes), sports and original content are favouring most of the players especially broadcasters

Maxus Global extends APAC offering by launching Maxus Taiwan

By exchange4media News Service | Jul 05, 2016

Media agency Maxus has announced the opening of its Taiwanese division, Maxus Taiwan, which will be based in Taipei. The new offering will operate with Nicky Huang, joining as the business director

Viacom18, Turner India strike strategic tie-up for VOOT

By exchange4media News Service | Jun 24, 2016

This is a first of a first of a kind partnership in the Indian digital VOD space. The tie-up will see Turner's kids content play on VOOT. The deal cements VOOT as the largest online destination of kids content in India