Search Result : Nick News

How advertisers are leveraging kids channels this Diwali

By Madhuwanti Saha | Oct 24, 2016

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

The genius that is KV Sridhar: 10 things you would want to know about Pops

By Sarmistha Neogy | Oct 19, 2016

Pops recently stepped down as the Chief Creative Officer from SapientNitro after two years

Nick Emery Co- founder Mindshare Worldwide to Star @ exchange4media conclave

By exchange4media News Service | Oct 05, 2016

Emery co-founded Mindshare in 1997. He has been working in the global media arena for 25 years. Emery's history is as a planner, but he has worked across markets and in all aspects of the media business

Viacom18 adopts three railway stations Andheri, Vileparle and Ghatkopar for Daan Utsav week 2016

By exchange4media News Service | Oct 03, 2016

This is part of their ‘Chakachak Mumbai’ campaign, an initiative that encourages Mumbaikars to clean the city; campaign flagged off at Bandra station by Union Railways Minister Suresh Prabhu, MP Poonam Mahajan and actor Anil Kapoor

Dentsu Aegis Network now acquires, Perfect Relations Group in India

By exchange4media News Service | Sep 19, 2016

Perfect Relations Group’s presence spans across 19 offices and 50 cities in India with over 500 associates, offering a full suite of core PR services including corporate reputation management, brand and marketing communications, media management and crisis management

We have decided to keep brand associations outside of 'Motu Patlu King of Kings': Nina Elavia Jaipuria

By Madhuwanti Saha | Sep 13, 2016

Nina Elavia Jaipuria gives us more insight on the brand associations and network’s ambitious marketing plans for ‘Motu Patlu King of Kings’ and tells us why have they decided not to have brand integrations in the movie

Viacom18 launches maiden animation theatrical 'Motu Patlu King of Kings'

By exchange4media News Service | Sep 09, 2016

The movie, produced by MAYA, will create a new milestone for Indian animation by promoting India’s vision of ‘Made In India’ content. The movie is slated to release on October 14, 2016, in Hindi and Tamil in over 700 screens across India

Maxus appoints Jen Smith as first ever global creative director

By exchange4media News Service | Sep 02, 2016

In her new role, Smith will focus on the delivery of outstanding creative work for clients both on a UK and global level, and she will also expand the UK creativity leadership programme for all Maxus employees worldwide

Why original content will continue to be a differentiator for OTT players?

By Madhuwanti Saha | Sep 02, 2016

Every OTT player, big or small, is focussing on original content since that’s where the differentiation and future lies

After FB and Twitter, Snapchat now seeks TV content

By Ronald Menezes | Aug 19, 2016

Snapchat working on TV-like content as television faces more pressure from social media platforms