Search Result : Nick News

Raksha Bandhan ads strike a balance between 'emotional' and 'progressive'

By exchange4media News Service | Aug 07, 2017

From emotional to progressive storytelling, brands spin heartwarming tales with unique Raksha Bandhan ads

Google makes publishers an offer they can't refuse, maybe

By Abhinn Shreshtha | Aug 03, 2017

Google is reportedly offering publishers more control over ad sales on Youtube as well as their own websites if they choose to use YouTube’s backend video player, though the model is yet to reach Indian shores

DAN launches Merkle India, acquires Sokrati

By exchange4media News Service | Jul 28, 2017

Sokrati co-founder Anubhav Sonthalia will be the CEO of Merkle Sokrati and report to Vivek Bhargava, CEO of Performance, Dentsu Aegis Network India, and Zhengda Shen, President of Merkle Asia Pacific

Viacom18 Consumer Products welcomes animated stars, Peppa Pig and George

By exchange4media News Service | Jul 17, 2017

To mark the India entry, some of the largest Peppa Pig parties are being held across four cities in India, in association with Hamley’s

Madison Media crafts 'Slime' for Pidilite

By exchange4media News Service | Jul 12, 2017

The agency conceptualised and executed an integrated marketing approach in collaboration with Nickelodeon and Voot Kids

Online video is a long game: Nickhil Jakatdar

By Abhinn Shreshtha | Jun 30, 2017

Despite the intense completion in the OTT space, online video platform Vuclip feels that it has got its business model right, which will enable it to outlast many of its contemporaries. Excerpts from an interview with Vuclip Founder Nickhil Jakatdar

Keshet International appoints Nicola Andrews to lead its kids’ division

By exchange4media News Service | Jun 29, 2017

Kids’content veteran Nicola Andrews to lead charge for new acquisitions, co-productions and worldwide sales

E4mrecap: The week that was

By exchange4media News Service | Jun 10, 2017

We recap the stories that made news in the week gone by

Dentsu media rebranded to dentsu X

By exchange4media News Service | Jun 08, 2017

dentsu X will combine high quality creative and strategic capabilities with insight experts possessing cultural and behavioural knowledge

Industry measurement services should be more transparent: Nick Burfitt, Kantar Media

By Abhinn Shreshtha | Jun 07, 2017

Nick Burfitt, Global Director & MD APAC of Kantar Media, feels that industry third party measurement is a must for advertisers and agencies to have trust in the data