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Nestle India is now upping its innovation game to gain leadership

By Madhuwanti Saha | Feb 13, 2017

Nestle India’s Maggi has now reported to regain close to 60 per cent market share. The food giant is now eyeing food technology to appeal to tech-savvy consumers, courtesy its partnership with Indian startups. Will 2017-18 be its year?

Prime Focus Technologies inks pact with Tata Sky

By exchange4media News Service | Feb 11, 2017

The deal includes developing hundreds of creative assets monthly on a diverse range of Tata Sky services that cover fitness, health, music, devotion, English, cooking, and many more

Nestle India ropes in Weber Shandwick and SPAG Asia to manage its diverse portfolio

By Ruhail Amin | Feb 06, 2017

Nestle has roped in PR firm Weber Shandwick to look after the Chocolate and Diary brands, while SPAG Asia will handle the Health and Nutrition brands.

Guest Column: Top 10 digital marketing trends that will dominate 2017: Sanjeev Jasani, Cheil India

By Sanjeev Jasani | Feb 03, 2017

I would imagine that this will continue into 2017 and marketers will continue to believe the internet space is going to expand further. Data will become very important and that too Real Time Data, writes, Sanjeev Jasani, Head – Digital, Cheil India.

Publicis Media India adds Rs 1000 crore plus business in the last nine months

By exchange4media News Service | Jan 25, 2017

Will now handle a number of new accounts which include Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board and Fox Media

Mindshare gets Charlotte Lee to lead HSBC account across APAC

By exchange4media News Service | Jan 24, 2017

Lee will lead both the traditional business as well as ‘VULCAN’, the HSBC trading desk

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Sandeep Tomar joins ZOPO as National Business Manager

By exchange4media News Service | Dec 27, 2016

Sandeep Tomar brings with him 12 years of rich experience in the telecom industry and is credited with developing unique business models for many successful brands.

Liquid Hub announces acquisition of Annik

By exchange4media News Service | Dec 23, 2016

Annik will expand the company’s global footprint and strengthen its existing data management and analytics solutions

MullenLowe Lintas Group retains title of EFFIE Agency of the Year

By exchange4media News Service | Dec 17, 2016

The Advertising Club (TAC) India hosted the 16th edition of the “EFFIE AWARDS INDIA 2016” in Mumbai with over 1000 people from across the industry attending the prestigious event

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