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Famous Innovations bags creative mandate for D'Decor

By exchange4media News Service | Sep 21, 2016

The agency will be handling its creative duties and will soon be releasing a new campaign with Shahrukh Khan and Gauri Khan across TV, Print, Digital, etc. The account was won after a multi-agency pitch recently

Kit Kat breaks conventions with #MyBreak campaign

By exchange4media News Service | Sep 20, 2016

This is amongst the largest Twitter campaigns in India with respect to the results & consumer engagement it generated

Lowe Lintas appoints Joy Mohanty as Regional President, North & East

By exchange4media News Service | Sep 15, 2016

He will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer

Radio Mirchi's #FindingMirchi campaign for Maggi reaches 5.5 million people in 2 days

By Ronald Menezes | Sep 07, 2016

A new campaign by Yral and Adlift along with Radio Mirchi’s #FindingMirchi reached 5.5 million people in two days using traditional and contemporary media

Mindshare leads the pack at inaugural Indian Content Marketing Awards

By exchange4media News Service | Sep 01, 2016

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

Nestle India eyes double-digit volume growth with new product launches

By exchange4media News Service | Aug 29, 2016

FMCG giant Nestle India reported net profit of Rs 230. 84 crore for the second quarter ended June 30. It’s upping its game by steadily expanding its reach, bringing new products, tapping new segments and working to reduce its dependency on Maggi noodles

Patanjali aims for 100-200% growth over the next 5-10 years

By exchange4media News Service | Aug 26, 2016

Baba Ramdev-led Patanjali Ayurved is looking at 100-200 percent growth over the next 5-10 years with its network of 5000 pan India distributors, distribution system and supply chain

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

Rakshit Hargave elevated to Senior VP for Sahara Africa, India & Sales, Beiersdorf near East

By Priyanka Mehra | Aug 16, 2016

Hargave joined NIVEA India, an affiliate of Beiersdorf AG, as the Managing Director of the Indian Operations in January 2011

Airtel partners with Milestone Brandcom to launch OOH campaign across 105 cities

By exchange4media News Service | Jul 30, 2016

The Open Network initiative is being communicated to consumers through a bold and path-breaking communication mix including a full-fledged OOH Campaign across 105 cities, executed with the intent of creating impact and spread word of mouth

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