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Sandeep Tomar joins ZOPO as National Business Manager

By exchange4media News Service | Dec 27, 2016

Sandeep Tomar brings with him 12 years of rich experience in the telecom industry and is credited with developing unique business models for many successful brands.

Liquid Hub announces acquisition of Annik

By exchange4media News Service | Dec 23, 2016

Annik will expand the company’s global footprint and strengthen its existing data management and analytics solutions

MullenLowe Lintas Group retains title of EFFIE Agency of the Year

By exchange4media News Service | Dec 17, 2016

The Advertising Club (TAC) India hosted the 16th edition of the “EFFIE AWARDS INDIA 2016” in Mumbai with over 1000 people from across the industry attending the prestigious event

Over Rs 110 crore invested in Sunburn for its 10th season

By exchange4media News Service | Dec 08, 2016

Close to 110 crore have been invested in Sunburn calendar FY 17, that owns 90% of the festival IP market share. The brand aims to grow by 30% every year with an agenda to expand in markets including Asia, Middle East, South Africa, Eastern Europe and South America

Indian Marketing Awards 2016: Winners Speak

By exchange4media News Service | Dec 06, 2016

Mediacom Communications won 1 Gold and 2 Silver metals. It won a Gold for ‘P&G- Ariel-Dads Share the load - Men for Laundry’ campaign in the Consumer Insights category

Mediacom Communications, Nestle lead the pack at Indian Marketing Awards 2016

By exchange4media News Service | Dec 05, 2016

exchange4media celebrated the best and brightest work seen in marketing at the annual Indian Marketing Awards held in Delhi today

Techspectations 2016 a boost to digital branding and start-up ecosystem

By exchange4media News Service | Dec 05, 2016

The first ever digital summit in Kerala “Techspectations 2016”, organized by Manorama Online to commemorate two decades of its existence, saw influential digital czars lending an ear to innovators, product visionaries, designers, mobility experts and programmers

It is the quality and consistency of the idea that really matters—Suresh Narayanan, Nestle India

By exchange4media News Service | Dec 03, 2016

Narayanan was speaking about his role as jury chair at exchange4media 's annual Indian Marketing Awards held in Delhi

Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge

By S Yesudas | Dec 01, 2016

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

KV Sridhar unveils name of new venture – Hyper Collective

By exchange4media News Service | Nov 29, 2016

In October, KV ‘Pops’ Sridhar stepped down as the Chief Creative Officer from SapientNitro after spending two and a half years in the organisation

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