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A harmonised tax system like GST important for India: Michael Porter

By exchange4media News Service | May 25, 2017

The renowned academic and thinker, known for his theories on economics, business strategy and social causes, was in India on Wednesday to speak at the Institute of Competitiveness' (IFC) Porter Prize event

How Bahubali franchise became the biggest film brand ever

By Anurag Singh | May 15, 2017

A deep dive into understanding the film’s marketing strategies, including integrated marketing communications and brand associations

Dheeraj Dhawan joins Fountainhead MKTG's Digital division as VP - Brand Solutions

By exchange4media News Service | May 12, 2017

Dhawan will be based in Mumbai and will lead the business development and client servicing function of the division

Publicis Worldwide appoints Ravpreet Ganesh as Executive Director

By exchange4media News Service | May 12, 2017

Ravpreet will report in to Srija Chatterjee, Managing Director, Publicis Worldwide

Zenith strengthens organisational structure with three senior-level hires

By exchange4media News Service | May 04, 2017

Atul Sharma, Swati Jha and Love Guglani have joined Zenith to upscale operations

Nestle MUNCH releases new TVC to celebrate partnership with Bahubali 2

By exchange4media News Service | Apr 29, 2017

The TVC shows a mash-up of the iconic movie trailer with ‘Crunch Macha MUNCH Macha’ musical

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

By exchange4media News Service | Apr 24, 2017

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

Oracle buys digital measurement cloud company, Moat

By exchange4media News Service | Apr 21, 2017

Creates one of the world’s most comprehensive cloud platforms for marketing data and analytics

What Clicks launches IRA, a single currency of measurement across mediums

By exchange4media News Service | Apr 18, 2017

IRA works at three levels of Data Democratisation, Data Intelligence and Data Correlation

Brands focus on South India centric marketing for Bahubali - 2

By Venkata Susmita Biswas | Apr 17, 2017

Britannia, Mc Donalds, Fueladream and Nestle tie-up with film, which will release on April 28

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