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Jury for BW APPLAUSE Awards'17 announced

By exchange4media News Service | Jul 27, 2017

exchange4media BW APPLAUSE Awards 2017 is aimed at recognising and honouring the quality work experiential agencies are producing in the space of events and experiential marketing across all 35 encompassing categories

e4mrecap: The Week That Was

By exchange4media News Service | Jul 22, 2017

A recap of the most important stories that you may have missed this week

Rashi Goel appointed VP Consumer Communications and e-commerce at Nestle; Vikramjeet Singh replaces her at Heinz

By Ruhail Amin | Jul 20, 2017

With Rashi Goel’s move to Nestle, Kraft Heinz India has appointed Vikramjeet Singh as CMO to lead the marketing, media and consumer research function

Chandrasekar Radhakrishnan to move to Switzerland in new role within the Nestlé group

By Ruhail Amin | Jul 10, 2017

Highly placed sources have told exchange4media that Chandrasekar Radhakrishnan, Sr VP & Head of Communications and eCommerce, Nestlé South Asia Region, will soon be taking on a new role within the Group

Bottle Openers wins digital mandate for Hudson Canola Oil

By exchange4media News Service | Jul 07, 2017

The mandate covers overall digital and social strategy, media planning and buying

Pitch Top 50 Brands: Jury's decision is out

By exchange4media News Service | Jun 28, 2017

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be unveiled on July 6, 2017

Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

By exchange4media News Service | Jun 18, 2017

Indian Digital Media Awards (IDMA)honour the best work done across digital and mobile media

What makes Delhi-NCR the new advertising capital of India?

By Ruhail Amin & Venkata Susmita Biswas | Jun 12, 2017

Major manufacturing hubs have moved to Gurugram and the NCR and won’t be kept wanting for ad and marketing agencies in Mumbai anymore, paving the way for two ad capitals in the country. Here is the full story.

A harmonised tax system like GST important for India: Michael Porter

By exchange4media News Service | May 25, 2017

The renowned academic and thinker, known for his theories on economics, business strategy and social causes, was in India on Wednesday to speak at the Institute of Competitiveness' (IFC) Porter Prize event

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