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Is content really king on YouTube?: Content creators have their say

By Ronald Menezes | Jul 06, 2017

Is content really king on YouTube even after bizarre videos take centre-stage on the platform?

Our digital engagement numbers have increased by 26 per cent since the rebrand: Swati Mohan

By Priyanka Mehra | Jul 01, 2017

Mohan on the success of National Geographic’s MISSION BLUE and developments after the rebranding

Leo Burnett India bags the country's sole 'Innovation' shortlist at Cannes Lions 2017

By exchange4media News Service | Jun 05, 2017

The agency’s innovation for HP Lubricants, #RoadsThatHonk, made the cut

My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil

By Priyanka Mehra | May 18, 2017

Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As

India's premier money, investment and personal finance offering The MoneyMile launches across platforms

By exchange4media News Service | May 09, 2017

Veteran business journalists Vivek Law, Mitali Mukherjee, finance guru Surya Bhatia and content creator Sumit Sabharwal come together to create a finance platform across digital, TV and other mediums

HP Lubricants and Leo Burnett India create innovative, intelligent road systems with #RoadsThatHonk

By exchange4media News Service | May 01, 2017

#RoadsThatHonk is a big step towards safe highway infrastructure communication using smart anti-collision warning devices for safer commutes

National Geographic and Farhan Akhtar team up for water conservation with MISSION BLUE

By exchange4media News Service | Apr 22, 2017

Through MISSION BLUE, National Geographic aims to inspire people to reduce their ‘water footprint’

Author and marketing expert Laura Ries on 'Visual Hammers' as expert marketing tools

By exchange4media News Service | Apr 10, 2017

At the Knowledge Seminar on Day 3 of Goafest 2017, author and marketing strategist Laura Ries drew attention to visuals—the defining factor that anchors great marketing and advertising

We are seeing a ferocious consumption of storytelling content in India: Declan Moore, CEO, National Geographic Partners

By Priyanka Mehra | Mar 14, 2017

Moore talks about his plans for the India market and what it means to unleash the power of the National Geographic brand in India

Isobar India bags digital mandate for FOX Life and NatGeo India

By exchange4media News Service | Feb 22, 2017

There is huge opportunity to create great brand narratives through digital for National Geographic and FOX Life, says Gopa Kumar, Vice President, Isobar India

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