Search Result : Narendra Modi News
 

Innovative ad campaigns riding on the back of demonetisation

By Venkata Susmita Biswas | Jan 11, 2017

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

Paytm faces multiple challenges at a crucial juncture of its journey

By Venkata Susmita Biswas | Jan 06, 2017

Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome

8 brand endorsers who made news in 2016

By Sarmistha Neogy | Jan 04, 2017

Pierce Brosnan, MS Dhoni, Ranveer Singh, Aamir Khan, PM Modi, Salman Khan made news last year for their endorsements

Demonetisation has seen decisive outcome: Narendra Modi

By exchange4media News Service | Dec 30, 2016

PM Modi in an interview after the demonetisation move: An India Today exclusive

Guest Column: Those that can decipher data, which in turn leads to innovation, will be true winners of the game: Carlton D'Silva, Hungama Digital Services

By Carlton D’Silva | Dec 30, 2016

Carlton D’Silva’s Checkbox 2017 is all that needs to be done in the coming year to take the digital medium in the right direction, at the right pace

Bitcoins usage catches up as consumers seek ways to wade cash crunch

By Venkata Susmita Biswas | Dec 27, 2016

Bitcoin start-ups in India witness spike in user registrations post demonetisation

I don't have the liberty to change my targets: Sandep Amar, CEO, Express Digital

By Saif Ahmad Khan | Dec 27, 2016

Amar claims that Express has registered 100% growth both in terms of revenues and traffic.

Guest Column: Govt spending on communication seen up 30% in 2017 and beyond: Tushar Panchal, WarRoom Strategies

By Tushar Panchal | Dec 26, 2016

Panchal, founder of WarRoom Strategies, the specialist communication consultancy for governments and politics, on the increasing importance of communication in government businesses

My personal goal is to create a 100 billion dollar company that India has never produced so far: Vijay Shekhar Sharma

By Srabana Lahiri | Dec 21, 2016

A man of few words but, surprisingly, one who writes good poetry and even his own company’s ads, Sharma is a disruptor and innovator like none other. On the sidelines of IPOY2016, we caught up with Sharma to know more about his successful journey, how demonetisation changed the game for his pet project Paytm and more...

Dull UPI promotions need to pick up pace

By exchange4media News Service | Dec 19, 2016

Government-backed secure peer to peer money transfer tool for smartphones will need aggressive promotion to keep up with digi-wallet start-ups

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