OnePlus, Amazon and 42 brands team up with Star Wars: The Last Jedi

The team has collaborated with 44 brands including OnePlus, Celio, Hasbro, Lego, Funskool, Amazon, Myntra, Scholastic, Hamleys and Tata Motors amongst...

Myntra’s new campaign highlights hassle free returns and instant refunds for customers

The two ad films exemplify the hesitancy among shoppers from smaller towns to avail certain services or features related to online shopping

Debut e4m Conclave South gets brands to rethink 'Purpose'

Members of the audience took to Twitter to share their thoughts on the event and speaker-statements that were relevant to them

D-Day for exchange4media Conclave South today!

The umbrella theme for the South Conclave this year is ‘Making Brands Purposeful’

exchange4media Conclave South is one day away; here are the panelists!

Panelists will discuss the topics 'Speaking the Purpose Language' and 'The Experience Economy : The Battle Ground Changes'.

Thor: Ragnarok associates with Amazon, Myntra, Pantaloons, Oppo to capture Marvel mania

To extend the excitement and anticipation around Thor: Ragnarok beyond the screens and spread Super Hero thrill into the daily lives of fans, Disney I...

Customers' approach to the entire buying process has changed: Pavan Chandra, Oracle India

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Twitter launches in-stream ads; takes Twitter video ads to the next level

Amazon, Maruti and Motorola have come onboard as the first advertisers in the market

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

Being an agency with just a single form of communication is not enough for brands: Sandeep Sreekumar, MD, Media Moments

Going omnichannel and providing impactful branding solutions is what makes Media Moments stand apart from the clutter

Dentsu India appoints Rahul Sengupta as Chief Creative Officer

Armed with more than 23 years on experience in advertising, direction and production, Sengupta has worked on brands such as Bajaj two wheelers, ICICI...

Cosmetic giant M.A.C launched on Myntra with high-decibel OOH campaign

OMI (Outdoor Media Integrated ), the agency vertical of Laqshya Media Group was assigned the responsibility to create the buzz for the newly launched...

Happy mcgarrybowen appoints Rajesh Mani as ECD, Kunal Madhavdas as Sr. VP

The new hires mark a distinct upsurge in direction and ambition from Happy mcgarrybowen on its tenth anniversary

Cartoon Network Enterprises launches 'Cartoon Network Retro' collection

Cartoon Network Enterprises is the licensing and merchandising arm of Tuner International India

Turner International India brings a local IP for POGO after a long hiatus

Apart from POGO’s new local show and Cartoon Network’s latest season of ‘Oggy and the Cockroaches,’ Juhi Ravindranath and Krishna Desai of Turner Inte...

The Advertising Club announces nomination list for Marquees 2017

The nomination list includes thought leaders who have been category game changers and innovators

Gritstones ropes in Amit Sadh

He will now be the face of the clothing brand He will now be the face of the clothing brand

#GoTS7 trends on Twitter in India, fans world over go gaga

Game of Thrones season seven takes social media by storm. We take a look at what’s been trending after the release of the first episode of one of the...