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Indian Marketing Awards 2016: Winners Speak

By exchange4media News Service | Dec 06, 2016

Mediacom Communications won 1 Gold and 2 Silver metals. It won a Gold for ‘P&G- Ariel-Dads Share the load - Men for Laundry’ campaign in the Consumer Insights category

From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!

By Sarmistha Neogy | Dec 05, 2016

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers

Mediacom Communications, Nestle lead the pack at Indian Marketing Awards 2016

By exchange4media News Service | Dec 05, 2016

exchange4media celebrated the best and brightest work seen in marketing at the annual Indian Marketing Awards held in Delhi today

Myntra aims to hit $2bn in revenue run rate next year; looks at AI for personalised experience

By exchange4media News Service | Dec 05, 2016

Myntra witnessed 80 per cent year-on-year growth with an industry leading revenue run rate of $1 billion. It’s reportedly aiming to hit $2 billion in revenue run rate and turn profitable by the end of 2017-18 fiscal year

Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

Jabong records 50% growth in net revenues in October

By exchange4media News Service | Nov 11, 2016

October saw a month-on-month growth of 50 per cent in net revenues as well as surge in customer satisfaction scores

Famous Innovations bags creative duties of CaratLane

By exchange4media News Service | Nov 08, 2016

The agency bagged the complete creative duties of CaratLane in which Titan recently acquired a majority stake

WhatsApp, Facebook attract largest share of time spent in apps: App Annie

By exchange4media News Service | Nov 04, 2016

According to App Annie’s upcoming advertising trends for app monetization, worldwide in-app advertising and net-to-publisher app store revenue to grow by 270% to $189 billion by 2020

Bindass goes 3D from November 5; 10 new shows to celebrate its 10th year

By exchange4media News Service | Nov 03, 2016

Bindass is all set for a new 3D look from November 5 onwards with fresh new content including the return of its IP ‘Beg Borrow Steal’ and ‘The Trip’ with more emphasis on social media platforms

Has Amazon lost the social media battle to Flipkart and Snapdeal?

By exchange4media News Service | Nov 03, 2016

A recent analysis by research firm Meltwater says that during this year's festive season, Flipkart had nearly 50 per cent share of voice on social media as compared to Amazon and Snapdeal

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