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News on the go: Tabloids on the web – Pt II

By Supriya Thanawala | Apr 04, 2007

With television now playing 24x7, tabloids are considered the next destination for the print format. Mostly into quirkier, instant and snappy news, they make for reading that is rather local, and speak directly to its audience. Their websites keep non-residential Indians in tune with developments back home, in the cities they grew up. As the demand for connecting to this NRI reader increases, tabloids have as much reason to stretch themselves across cyber space. exchange4media takes a look at the websites of tabloids in the market, in the second part of this series.