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Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | Sep 27, 2016

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

McCann India wins big at Asia Pacific APPIES 2016

By exchange4media News Service | Sep 20, 2016

McCann’s gold winning work included the much successful re-launch campaign for Maggi, the ‘Light up a village’ campaign for Western Union and thecCulture-inspired idea of ‘Dettol KaDhula’ to promote hygiene in India

Will Channel V's latest repositioning guarantee more viewership and better connect with the youth?

By Sarmistha Neogy | Sep 19, 2016

The channel has recently changed their strategy to become a 24-hour music channel, from a youth general entertainment channel

Global Citizen movement launches its India chapter

By exchange4media News Service | Sep 13, 2016

The platform will comprise a distinctive mix of events, grassroots activism, media campaigning and online activation, to catalyse India’s journey towards achieving the Global Goals for Sustainable Development, and to bring about the end of extreme poverty

Viacom18 strengthens Youth & Music portfolio with Hindi Music brand 'MTV BEATS'

By exchange4media News Service | Sep 08, 2016

MTV BEATS to be a 24x7 Hindi music channel with a focus on Bollywood

Mindshare leads the pack at inaugural Indian Content Marketing Awards

By exchange4media News Service | Sep 01, 2016

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

Zee Yuva has the potential to be consumed wherever Sairat was consumed: Bavesh Janavlekar, Zee Yuva

By Madhuwanti Saha | Jul 14, 2016

ZEEL’s new offering for the Marathi-speaking youth called Zee Yuva is scheduled to go live on August 22 and is already making a buzz on the digital space. Bavesh Janavlekar, Business Head, Zee Yuva and Zee Talkies reveals more on the channel’s differentiating factors and programming strategy

Times Networks' Rohit Tugnait joins 101India.com as Business Head

By exchange4media News Service | Jun 30, 2016

Prior to his appointment at 101India.com, Rohit was in charge of the revenue functions at Zoom. He has worked with several prestigious broadcast networks such as Times Television Network, Star TV and MTV, to name a few

PM Modi's Allahabad rally coverage spikes Hindi News viewership by 44%

By exchange4media News Service | Jun 29, 2016

The previous 4 weeks average impressions which stood at 869 impressions ‘000s rose to 1251 impressions ‘000s in week 24

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