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Indian Marketing Awards 2016: Winners Speak

By exchange4media News Service | Dec 06, 2016

Mediacom Communications won 1 Gold and 2 Silver metals. It won a Gold for ‘P&G- Ariel-Dads Share the load - Men for Laundry’ campaign in the Consumer Insights category

Mediacom Communications, Nestle lead the pack at Indian Marketing Awards 2016

By exchange4media News Service | Dec 05, 2016

exchange4media celebrated the best and brightest work seen in marketing at the annual Indian Marketing Awards held in Delhi today

Shortlist for IPRCCA 2016 unveiled

By exchange4media News Service | Nov 29, 2016

The award process for IPRCCA 2016 is adjudicated by a thirteen-member jury led by Senjam Raj Sekhar, Head of Corporate Communications, Flipkart

Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

Viacom18 partners with Global Citizen Festival to amplify awareness on relevant issues

By exchange4media News Service | Nov 18, 2016

Forges partnership to raise awareness on quality education, gender equality, clean water and sanitation by using its platforms to spread the message to over 500 mn+ Indians

Rs 350 crore plus spent on marketing this year; spends will be higher next year: Vivek Zhang, Vivo India

By Sarmistha Neogy | Nov 16, 2016

The brand has planned an aggressive marketing strategy to promote their newly launched V5 selfie-focussed smartphone in India

Xaxis appoints Yunnita Avreda as Director of Indonesia

By exchange4media News Service | Nov 16, 2016

Dian Jaya appointed as Head of Client Development; Tejender Singh joins Operations

Mastiii garners highest GRP ever

By exchange4media News Service | Nov 09, 2016

Youth Channel from the SAB Group umbrella has set a new benchmark in the music genre by garnering 30 GRPs, the highest that the genre has ever seen over the years. The channel now leads by 45% from the #2 Channel –Sony Mix and 52% from the #3 channel -9XM

Viacom elevates Robert Bakish to Acting President and CEO

By exchange4media News Service | Nov 02, 2016

Robert Bakish, who has successfully built Viacom's international business over the past 10 years, will lead efforts to strengthen Viacom going forward. He will be responsible for accelerating the growth of Viacom's industry-leading networks and reinvigorating Viacom's brands

GroupM hosts Branded Content upfront event –‘Brew’ for clients

By exchange4media News Service | Oct 27, 2016

This day- long event brought together several leading partners from the content industry and over 150 brand managers and marketing heads, across categories

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