Search Result : Mp3 Players News

93% customers prefer smartphones over digital cameras, ASSOCHAM report

By exchange4media News Service | May 04, 2016

According to a report by ASSOCHAM, the popularity of smartphones has adversely affected the market share of point and shoot cameras. The report has also predicted that the sale of smartphones will touch 165 million units by 2017

Going retro with talent has led to our success: Tarun Katial

By Priyanka Mehra | Jul 18, 2014

Tarun Katial, CEO, RBNL talks about the unique retro positioning of BIG FM that has helped it seize No. 1 position in in Mumbai and other metros, the station's format rehaul which has boosted listenership and its complete dedication to consumer-centricity

Intel bets on touch & feel factor, launches on-ground initiative

By Priyanka Nair | May 24, 2013

The campaign is spread across 40 cities in 10 states of India. It is executed by Pulp Strategy

Guest Column: Time for PR to take leadership role

By Vivek Rana | Dec 26, 2012

Public Relations can be the nimble and sure-footed ally to help companies negotiate in a shifting landscape, says Vivek Rana of The PRactice

Red Digital bags social media duties for Pepsico’s Mirinda

By exchange4media News Service | Feb 16, 2012

Red Digital will build and execute social media strategies that will help PepsiCo’s Mirinda reach out to the audience on social media platforms

Mirinda expands its extent of ‘Pagalpanti’

By exchange4media News Service | Feb 08, 2012

Mirinda has launched two new flavours, which is supported by a robust 360-degree campaign & a consumer engagement programme – Taste Twister Challenge

An ‘Open’ Journey: R Rajmohan on Open’s Second Anniversary

By exchange4media News Service | May 04, 2011

As ‘Open’ celebrates its second anniversary, spoke to the weekly’s Publisher R Rajmohan and media planners on how the magazine’s journey has been so far...

Lenovo gives ‘Delete’ command to its old strategy; ups marketing spends

By Preeti Hoon | Oct 06, 2010

Powered by the corporate strategy of ‘getting closer to consumers’, Lenovo India is now putting all its monies and efforts to propagate ‘fun’ proposition and has decided to widen the horizons. Rahul Agarwal, Marketing Director (Acting) and Executive Director - KAB & Think CoE, speaks to exchange4media on the brand’s new strategy.

One show Interactive, Design finalists and shortlists announced

By Tasneem Limbdiwala | Apr 13, 2009

Finalists and shortlists in the Interactive and Design categories for the One Show 2009 have been announced. In all, 13 Indian agencies have made it to the Design finalist and shortlist, while only two Indian agencies have made it to the Interactive finalist list. One Show 2009 will be held during the One Show Festival to be held on May 4-8, 2009.

Airtel DTH helps bring home the celebrities

By Pallavi Goorha | Mar 05, 2009

Airtel digital TV, the DTH service from Bharti Airtel, which was launched amid much fanfare late last year and a 65-second TVC featuring a plethora of celebrities from different fields, is carrying forward the celebrity peg in its latest television campaign as well. The TVCs have been conceptualised by JWT.