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AajTak sets a new record of over 150 mn viewers in week 39

By exchange4media News Service | Oct 07, 2016

In 15+, HSM, AajTak Coverage beats GEC & Movie Channels on Surgical Strike Day including Zee TV, Colors, Sony, Zee Cinema & Star Gold

Star positions its new FTA channel -Star Utsav Movies as 'truly rural'

By exchange4media News Service | May 26, 2016

Star India’s new FTA channel-Star Utsav Movies, which is scheduled to launch on May 28, will target the rural market

BARC Ratings: Aaj Tak and Times Now continue to lead news channels pack

By exchange4media News Service | May 21, 2015

In week 19 of BARC data, we look at the top three channels in each genre

Flashback 2014: A roller-coaster ride for the TV industry

By Collin Furtado | Dec 29, 2014

Digitisation, 10+2 ad cap, distribution aggregators, Star RIO and BARC; we take a look at the most significant developments of 2014 and the contentious issues that plague the TV industry

Star India gets 90-95 per cent MSOs to sign the new RIO

By Collin Furtado | Nov 17, 2014

The agreement has been struck between national MSOs such as Hathway Cable & Datacom, DEN Network, Siti Cable Network, GTPL and IndusInd Media and Cable (InCable), who have taken 19-21 channels from the network, claim sources

Scarecrow appoints Anjali Rawat as ECD-Art for its Mumbai Office

By exchange4media News Service | Sep 22, 2014

Rawat's last stint was at Metal Communications as Creative Director

Movie premieres on TV: How are brands cashing in?

By Collin Furtado | Aug 26, 2014

Bollywood movies premiered on TV almost immediately post theatrical release are viewed by all major brands as an impact purchase, a one-time property investment to get maximum eyeballs. Is this a win-win for brands & TV channels?

It would be difficult to afford movie acquisitions in the future: Hemal Jhaveri

By Abhinav Trivedi | Mar 27, 2014

The EVP and GM, Star Gold and Movies OK, talks about the cost factor that affects movie acquisitions and the efforts behind the success of Star Gold and Movies OK

Star Gold announces high profile movie acquisitions for 2014

By exchange4media News Service | Mar 04, 2014

The network has strengthened its movie library by acquiring anticipated films of Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan

Hindi movie channels increasingly engage media planners to create top-of-the-mind recall

By Abhinav Trivedi | Sep 17, 2013

The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won't work, say experts

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