FoxyMoron Wins The Digital Mandate For Blackberrys

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a mu...

'Hooq's Hollywood focus has increased subscriptions ten fold'

Asia’s video-on-demand (VOD) service Hooq’s shift in its positioning to offer more Hollywood content has brought 10 times the usual subscriptions

Twitter launches Video Website Card in India with Amazon, Goibibo, LG and Motorola

Video Website Card enables brands to combine the power of video with the ability to drive users back to a site to learn more or take action in the mom...

Ability to rebound a vintage brand to be super desirable worldwide is a unique thing: Gonzalo Brujo, Interbrand

The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safet...

Content creation to be made easier with ICM for media: Abhisekh Kumar, Happiest Minds

The IT company's content solution has shown great results in research & analysis sector according to their Associate Director

Why Samsung is Most Attractive and Trusted, but not Samsung Mobiles?

Samsung leads most trusted brands list and most attractive brands index, Samsung Mobiles is ranked 215 in Most Attractive Brands list

Global Chain Wok To Walk Appoints FoxyMoron

Wok To Walk has assigned the digital, creative and media mandate for its PAN India launch to FoxyMoron’s North division in Gurgaon

Twitter launches in-stream ads; takes Twitter video ads to the next level

Amazon, Maruti and Motorola have come onboard as the first advertisers in the market

Twitter Launches In-Stream Video Ads in India with Amazon, Maruti and Motorola

With In-stream Video Ads, advertisers can align with premium videos from hundreds of the world’s top publishers

Thrill, adventure, family life...exciting web series you just can't miss this September

Our pick of some of the best web series from different OTT players and content creators who came up with interesting concepts across different genres...

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Dig...

And the IPL media rights go to…

As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and t...

Helping publishers grow revenue remains a huge focus for us: Sundar Pichai, CEO, Google

While announcing Alphabet’s 2017 Q2 results on an earnings call, Google’s CEO highlighted the factors influencing its growth. He also spoke about foc...