Praveen Kenneth announces retirement from L&K | Saatchi & Saatchi

He will be involved over the next six months during the transition, mentoring and guiding the team

Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

Media ACE'17: GroupM wins Network of the Year, Mindshare bags Agency of the Year award

exchange4media’s Media ACE Awards recognize Indian media agencies for their work and contribution to the industry

How Business Intelligence helped in better marketing and effective ROIs for Mondelez India

Artificial Intelligence still has a long way to go in India, according to Sachin Pendse, Global Data Modeling, Architect and Reporting Hub lead – Data...

Kinetic Worldwide's Yusuf Merchant and Adil Khan join DDB MudraMax's senior leadership

Yusuf Merchant has joined as Vice President, DDB MudraMax-OOH while Adil Khan has come on board as Associate Vice President of the same agency

Fake news, verification and transparency issues have not pegged growth of FB and Google: Sir Martin Sorrell

Following the recent release of WPP half-year results, Sir Martin Sorrell says that the importance of duopoly continues in WPP’s media investment; exp...

Friendship Day 2017 campaigns hit sweet and socially meaningful spots

While some campaigns predictably targeted youth, others were a refreshing change by lauding unsung heroes and taking up environmental causes

Decoding the Crazy and Almighty Customers

Spoilt for choice, gaining the customer's loyalty and predicting their next need is the marketer’s challenge, say experts

Vikram Sakhuja, Equity Partner and Group CEO, Madison Media Group (including OOH)

“All media agencies today are gearing for change in an environment of digital, data, and technology. This is potentially changing the way we target, w...

Pitch Top 50 Brands: Jury's decision is out

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be...

KFC's secret recipe to staying relevant

Lluis Ruiz Ribot, CMO, KFC India, talks about the company’s fresh approach to marketing, recent campaigns, focus on digital and more