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Online fitness startup FITNAPP raises funds from SD Group

By exchange4media News Service | Mar 16, 2017

The mobile fitness marketplace will use the funds for online expansion, marketing, and technology

Suresh Vaidyanathan moves from Twitter India to MobiKwik

By Ruhail Amin | Mar 14, 2017

As Director - Corporate Communications at MobiKwik, Vaidyanathan will be responsible for external communications and government relations

Bloomberg|Quint's new initiative with India's top start-ups and CEOs salutes the homemaker

By exchange4media News Service | Mar 08, 2017

Bloomberg|Quint launches “Home-makers Are The Best CEOs” initiative on Women’s Day

Is remonetisation a serious challenge for mobile wallets as tough competition too gets underway?

By Ruhail Amin | Feb 20, 2017

As the cash flow gets restored with remonetisation, digital wallet companies are hopeful that the trend of online payments will continue to witness growth despite the cash availability and fresh competition from global player, Samsung

Guest Column: Indian Mobile VAS to grow at 18.5% CAGR in 2015-2020: Dushyant Jani, Mobclixs Technologies

By Dushyant Jani | Jan 14, 2017

VAS, which was just a source of entertainment, has now become a necessity in today’s dynamic environment, says Jani, founder and CEO, Mobclixs Technologies

SBI aggressively promotes the ease of cashless transactions through new ads

By exchange4media News Service | Jan 12, 2017

Reportedly, SBI in November had announced that they have set aside Rs 50 crore for ad campaigns to promote SBI Buddy over the next two months

Innovative ad campaigns riding on the back of demonetisation

By Venkata Susmita Biswas | Jan 11, 2017

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

Paytm best payment wallet followed by Freecharge; Amazon.in most preferred for hassle-free deliveries: CashKaro survey

By exchange4media News Service | Jan 02, 2017

Paytm rules as the best payment wallet followed by Freecharge and Mobikwik according to annual CashKaro.com survey, E-Shopping Revelations 2016

Guest column: Omni-channel CRM to drive all digital marketing: Sachin Karweer, Hinduja Global Solutions Interactive

By Sachin Karweer | Dec 28, 2016

Sachin Karweer, Business head – Hinduja Global Solutions Interactive, recaps the trends that shaped the digital industry in 2016

How e-wallet cos are effectively using print to target consumers post demonetisation

By Sarmistha Neogy & Venkata Susmita Biswas | Dec 23, 2016

Post demonetisation, e-wallet companies were one of the first few players who sprang into immediate action. From lauding the Prime Minister’s initiative to educating the consumers through their front page ads, they not only occupied a considerable amount of print space, but also created curiosity among consumers who had earlier hesitated to use this mode of payment

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