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SRK-Anushka starrer Jab Harry Met Sejal ropes in big brands

By Misbaah Mansuri | Aug 03, 2017

The much-anticipated SRK-Anushka movie is slated to release on August 4, 2017 and has attracted some of the biggest brands to associate with it. These comprise of potential brands that carry forward the theme of the film like Cox & Kings, Twitter and TBZ among others.

Madison Media acquires majority stake in performance digital agency, HIVEMINDS

By exchange4media News Service | Aug 02, 2017

HiveMinds was founded 6 years ago by Jyothirmayee JT, a pioneer in digital advertising in India with more than a decade of expertise in marketing, technology and data analytics

Rajan Anandan takes over as new IAMAI Chairman

By exchange4media News Service | May 26, 2017

Anandan takes over from Kunal Shah, Co-founder & Chief Executive Officer, FreeCharge

NDTV turnaround plan: Develop new revenue streams, cut costs, divest from non-core areas

By Saif Ahmad Khan | May 19, 2017

The network seeks to increase revenues through partnerships and campaign-driven initiatives

Indians are extremely flexible in adopting technology: Arun Jaitley

By Ruhail Amin | May 04, 2017

Arun Jaitley, Minister of Finance, Defence and Corporate Affairs, Government of India, on the post-demonetization phase and how it has boosted digital migration across urban and rural areas

Exclusive original content is the code to crack SVOD's sustainability

By Madhuwanti Saha | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

We aim to have 20 million registered users by March 31, 2018: Nachiket Pantvaidya, CEO, ALTBalaji

By Madhuwanti Saha | Apr 12, 2017

Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Limited (the Balaji subsidiary that runs the OTT platform), throws light on the content strategy, business model, and how ALTBalaji will edge past others

Demonetization has paced up adoption of cashless payments; up by 1000%: Upasana Taku, Founder, MobiKwik

By exchange4media News Service | Apr 07, 2017

Taku shares thoughts on brands that have played a role in transforming India, at Goafest Day 1

Goafest 2017 kick-starts by popping the bubbly; Media and Publisher ABBYs bring glory on Day 1

By exchange4media News Service | Apr 07, 2017

Goafest 2017 kick-started on Thursday with the ceremonial popping of champagne to herald with the announcement of the Media & Publisher ABBYs later in the evening.

Online fitness startup FITNAPP raises funds from SD Group

By exchange4media News Service | Mar 16, 2017

The mobile fitness marketplace will use the funds for online expansion, marketing, and technology

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