Search Result : Mindshare News
 

Mindshare integrates FAST into heart of agency to simplify transformation of clients

By exchange4media News Service | May 20, 2017

Norm Johnston, formerly Mindshare Global Chief Strategy and Digital Officer, assumes the dual role of Global Chief Digital Officer Mindshare and Global CEO of FAST as part of the move

BC Web Wise wins digital mandate for KEI Industries

By exchange4media News Service | May 17, 2017

The mandate includes building a mobile-first presence for the brand in addition to creative strategy, online PR, social media management and media planning

Filmmakers are using the censor board as a marketing platform: Pahlaj Nihalani

By Ruhail Amin | May 15, 2017

Filmmaker Pahlaj Nihalani believes that some filmmakers are using CBFC to market their films. He spoke about the need to censor content, the challenges ahead and more

Video intelligence startup Vidooly raises Series A of USD 1.4 million from GVFL and Times Internet

By exchange4media News Service | May 11, 2017

Vidooly to use funds to expand to international markets in the US, Asia and Europe

Republic appoints Mindshare as media agency & Ogilvy as creative agency

By exchange4media News Service | Apr 28, 2017

With Republic heading closer to its launch date, a massive marketing campaign is in the works to promote its launch

Traffic on our website up 64% on the back of IPL: Rajat Mehta, Yes Bank

By Venkata Susmita Biswas | Apr 27, 2017

All about how Yes Bank leverages IPL to gain consumer mindshare

Eveready to shift focus on appliances; likely to double ad-spends

By Venkata Susmita Biswas | Apr 19, 2017

Eveready’s ad spends on the home appliances segment to be much lower than that of a new brand entering a new market

Nestle, Zenith Media, BBH India, Scarecrow Communications lead at Golden Mikes'17

By exchange4media News Service | Apr 13, 2017

exchange4media celebrated the best in radio advertising at the 7th edition of Golden Mikes, its premier radio awards property

Star India, Taproot Dentsu, Scarecrow Communications, The Social Street, Adfactors lead Abbys Day2 @ Goafest 2017

By exchange4media News Service | Apr 08, 2017

Day 2 @ Goafest 2017 saw Abbys awarded for Print Craft, Radio & Radio Craft, PR, Branded Content & Entertainment, Brand Activation & Promotion, Broadcast and Direct Marketing

Taproot Dentsu sweeps ABBYs with 41 metals winning 9 gold,20 silver and 12 bronze metals; Social Street wins 40 metals, JWT India bags 36 metals

By exchange4media News Service | Apr 08, 2017

The three-day Goafest 2017 concluded this evening with Scarecrow Communication and Dentsu Impact- Dentsu Aegis Network also winning big

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