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Rhiti Sports brings on board MS Dhoni in Rs 210-cr endorsement deal

By exchange4media News Service | Jul 14, 2010

In a captain’s knock, Mahendra Singh Dhoni has inked a Rs 210-crore deal with talent management company Rhiti Sports Management and Mindscapes One. As part of the three-year pact, Rhiti Sports and Mindscapes One would now manage all endorsements deals of Dhoni.

Citizen Dentsu assigned Delhi Civility campaign

By Pallavi Goorha Kashyup | Dec 16, 2009

Citizen Dentsu, Dentsu India’s specialised division for social communications, has won the Delhi Civility campaign following a multi-agency pitch process that began in July 2009. The campaign will be visible across Delhi and is targeted towards the 2010 Commonwealth Games.

Mindscape ventures into sports management with Maestros; signs on Dhoni as first celebrity

By exchange4media News Service | Jul 08, 2008

Mindscape Group has diversified into sports and celebrity management with the launch of Mindscapes Maestros. The venture has signed on MS Dhoni as its first celebrity. Mindscape Maestros would be based in Mumbai and would be a one-stop solution for BTL and OOH activities. Other sportsmen in its fold include Piyush Chwala and Rohit Sharma.

Media Mindscape to handle OOH duties for UTVi channel

By Pallavi Goorha | Jun 06, 2008

Bangalore-based OOH agency Media Mindscapes has bagged the outdoor duties of UTVi, the new English business news channel from the UTV Group. The multi-agency OOH pitch took place two months back in which leading OOH agencies had taken part. Senior sources close to the development have confirmed the news.

Technopak Conference moots powering business through foresight

By Pallavi Goorha | Apr 30, 2008

Technopak Advisors kicked off their 2nd Indian Consumer MindScapes in the Capital on April 29. The theme this year is ‘Powering Business through Foresight’. The Conference dwelled on the biggest challenge before marketers, which is to keep pace with consumers in their consumption journey – to not only acquire insights into what they want today, but foresight into what they will want tomorrow.

Media Mindscapes appoints Subhro Jyoti Sen as Country Manager, Sales and Operations

By Pallavi Goorha | Sep 24, 2007

Media Mindscapes has roped in Subhro Jyoti Sen as Country Manager for Sales and Operations. He will be based in Bangalore, but will be taking care of sales of all the four branches of Media Mindscapes in Delhi, Bangalore, Kolkata and Mumbai. His last stint was with Newwaves Computing, where he was Business Head.

Media Mindscapes bags OOH campaign of TESCO Hindustan Service Centre in Bangalore

By Pallavi Goorha | Jul 23, 2007

Bangalore-based OOH agency Media Mindscapes has recently won the outdoor duties of Bangalore’s TESCO Hindustan Service Centre, the global service arm of TESCO of UK. The agency recently launched an OOH campaign in Bangalore through 15 most premium billboards across the city.

Media Mindscapes wins OOH account for Haier Refrigerators

By Pallavi Goorha | Apr 16, 2007

Bangalore-based OOH agency Media Mindscapes has recently won the out of home duties for Haier Refrigerators. According to sources, the account size is worth around Rs 1 crore. Hair has recently launched a refrigerator with a freezer at the bottom.

Media Mindscapes on expansion phase, ropes in Dhiraj Ahuja as National Head

By Pallavi Goorha | Feb 08, 2007

Bangalore-based OOH agency Media Mindscapes is on an expansion drive. The agency is opening new branches in Mumbai, Kolkata, Chennai and Hyderabad. Meanwhile, Dhiraj Ahuja has been roped in as National Head, who will be responsible for developing and managing the entire national and international businesses.

Incredible India media campaigns on a roll in Europe, Paris, London, New York

By Pallavi Goorha | Jan 30, 2007

The international campaign rolled out by the Ministry of Tourism as part of the Incredible India campaign has brought good results in terms of recall and visibility. The integrated international media campaigns covered Europe, the US and Canada, Australia, the Far East and the Asia Pacific region to promote India as a must see destination.

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