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Network's the word in Microsoft's acquisition of LinkedIn

By Abhinn Shreshtha | Jun 15, 2016

Content and access to LinkedIn’s professional network seem to be the key reasons for this massive deal but are the two companies prepared to take the product to the next level?

Microsoft to acquire LinkedIn for $26.2 billion

By exchange4media News Service | Jun 14, 2016

LinkedIn will retain its distinct brand, culture and independence. Jeff Weiner will remain CEO of LinkedIn, reporting to Satya Nadella, CEO of Microsoft. The transaction is expected to close this calendar year

Guest Column: The Art of Branding: Guy Kawasaki

By Guy Kawasaki | Sep 18, 2015

“In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot control what people think of your brand. Under these assumptions, most companies need all the help they can get,” says Canva’s Guy Kawasaki

Guest Column: The Art of Branding: Guy Kawasaki

By Guy Kawasaki | Sep 18, 2015

“In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot control what people think of your brand. Under these assumptions, most companies need all the help they can get,” says Canva’s Guy Kawasaki

Goafest 2015: Taproot, Linen Lintas, JWT India tie in Integrated Advertising Abbys with 1 Silver each

By exchange4media News Service | Apr 13, 2015

All three agencies tied in metals tally with 1 Silver and 1 Bronze each

Goafest 2015: Webchutney wins only Gold in Digital Abbys

By exchange4media News Service | Apr 13, 2015

SapientNitro and Madison Media both got 1 Silver and 1 Bronze each. Webmaffia received 2 Silvers

Microsoft Launches Nokia Lumia 638 in India

By exchange4media News Service | Dec 17, 2014

Lumia 638 will be available exclusively on the Microsoft Brand Store at Amazon.in; pre-booking starts December 17

Maxus wins Media Agency of the Year @ EMVIES 2014

By exchange4media News Service | Sep 18, 2014

Tata Global Beverages & HUL jointly win Media Client of the Year. Lodestar UM and Mindshare among top winners at EMVIES 2014

Microsoft sees India as a top market for digital innovations: Adam Anger

By Abhinn Shreshtha | Sep 16, 2014

The country, says the tech giant's General Manager, Advertising and Online, APAC, is also one of the first markets where Microsoft will be launching its new advertising platform

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