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Edelman strengthens India leadership, appoints Shane Jacob as head of Bengaluru office

By exchange4media News Service | Mar 24, 2017

Prior to joining Edelman, Jacob was leading the consumer technology business at The PRactice, driving communications programs for brands such as Microsoft, REVA, HP, BIAL, SanDisk and others

Colors Infinity launches a robust marketing campaign for the latest seasons of Shark Tank

By exchange4media News Service | Mar 21, 2017

Partnering with NASSCOM initiative InnoTrek 2017 to fund startups, Forbes India for a digital contest, and the IIM for a Shark Tank Workshop series, the channel is going all out to extend its connect with the viewer

Effective July 1, 2017, Vineet Gupta will be Group CEO of DDB Mudra; Aditya Kanthy will be Group MD as Madhukar Kamath to step down by December 2017

By exchange4media News Service | Mar 21, 2017

Gupta, currently the Chief Digital Officer, will be appointed as Group CEO (Designate) and Kanthy, currently the Chief Strategy Officer, will be appointed as Group Managing Director (Designate) effective April 1, 2017

Twitter celebrates First View anniversary in India

By exchange4media News Service | Mar 11, 2017

First View gives brands exclusive ownership of Twitter’s most valuable real estate for 24 hours. Its exclusive placement enables brands to achieve “Love at First View,” getting attention at the top of the timeline when people are at their most receptive

You cannot charge for vanilla content. You have to be very clear about what value you are giving to the consumer: Paul Rossi, President, The Economist Group

By Abhinn Shreshtha | Mar 08, 2017

Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the future. Excerpts from an exclusive chat with exchange4media where he discusses the future of media in a digital world

Knowlarity strengthens its tech backbone, appoints former OYO Technology Head Ajay Shrivastava as CTO

By exchange4media News Service | Mar 07, 2017

The cloud communications company also launches a tech blog, engineering. Knowlarity.com, featuring highly sought-after expert opinions, insights, stories, and experiences

ALTBalaji launches Global OTT Entertainment Platform with technology partners Diagnal and Xstream

By exchange4media News Service | Mar 03, 2017

The subscription-based platform will be commercially available from mid-April 2017

Amazon, Tata Motors, Hyundai top list of most "mobile ready" brands in India: MDEX

By exchange4media News Service | Mar 01, 2017

The MDEX determined each brand’s mobile performance against five dimensions: discoverability, mobile optimization, navigation and content, utility and usability, and driving desired actions.

Flipkart and Microsoft forge cloud partnership to expand e-commerce in India

By exchange4media News Service | Feb 21, 2017

The partnership will enable Flipkart to deliver new customer experiences

India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By exchange4media News Service | Feb 18, 2017

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

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