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Flipkart and Microsoft forge cloud partnership to expand e-commerce in India

By exchange4media News Service | Feb 20, 2017

The partnership will enable Flipkart to deliver new customer experiences

India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By exchange4media News Service | Feb 18, 2017

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

Tata Motors, Microsoft India join hands to improve connected experience for automobile users

By exchange4media News Service | Feb 17, 2017

Tata Motors aims to enhance in-car connectivity and efficiency to provide an enriched mobile experience for its consumers

Mindshare hires Zaheer Travadi as partner for FAST, South East Asia

By exchange4media News Service | Feb 09, 2017

In this new role, Travadi will report into Maneesheel Gautam, Digital Leader of Mindshare South East Asia. He will focus on establishing Mindshare as the champion in digital targeting with data and measurement, enabling the agency’s portfolio of brands to adapt to FAST digital growth models that are unique to the region

One in nine cars sold worldwide in 2016 from Nissan-Renault stable; global sales reach 9.96 mn vehicles

By exchange4media News Service | Feb 09, 2017

Alliance sales reach 9,961,347 vehicles in 2016 – one in nine cars sold worldwide. The Alliance confirms its zero-emission* leadership; cumulative sales reach 424,797 electric vehicles worldwide. 18-year old partnership sees boost in innovation for the vehicle of the future

Taproot Dentsu appoints Farah Bashir as Vice President - Strategic Planning

By exchange4media News Service | Feb 04, 2017

She will be based out of Taproot Dentsu's Gurgaon office and will work closely with Anand Murty - head of planning at Taproot Dentsu

Guest Column: Top 10 digital marketing trends that will dominate 2017: Sanjeev Jasani, Cheil India

By Sanjeev Jasani | Feb 03, 2017

I would imagine that this will continue into 2017 and marketers will continue to believe the internet space is going to expand further. Data will become very important and that too Real Time Data, writes, Sanjeev Jasani, Head – Digital, Cheil India.

Guest Column: Digital communication, content-driven campaigns to drive PR growth in 2017: Nitin Mantri, Avian Media

By Nitin Mantri | Jan 24, 2017

Rapid digitalisation of PR has resulted in a sea of data. If properly used they can give companies a competitive advantage on messaging, branding, consumer perception, stakeholder engagement, crisis management, deciphering shifts in consumer behaviour, potential PR crises, understanding new markets and even financial forecasting. In 2017, communication pros will play a more central role in making this data meaningful for clients, writes Nitin Mantri, CEO, Avian Media.

Guest Column: 2016 brought the heterogeneous shopping habits of Indian consumers to the fore: Sumit Bedi, Indiamart Intermesh

By Sumit Bedi | Jan 13, 2017

Sumit Bedi lists top 5 trends of e-commerce in 2016 that will impact us this year too

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