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DDB Mudra Group appoints Vineet Gupta as Chief Digital Officer, Aditya Kanthy as Chief Strategy Officer

By exchange4media News Service | Aug 31, 2016

Vineet and Aditya will be reporting directly to Madhukar Kamath, Group CEO & MD

Viral Oza joins Lodha as Chief Marketing Officer

By Priyanka Mehra | Aug 17, 2016

As reported by exchange4media exclusively Viral Oza quit Times of India as Marketing Director, he has now joined Lodha Group as its Chief Marketing Officer (CMO).

Anant Maheshwari appointed as President, Microsoft India

By exchange4media News Service | Aug 03, 2016

He will take over the operations of the company from Bhaskar Pramanik, Chairman, Microsoft India, with effect from January 1, 2017. Pramanik will retire from the company in March 2017.

Microsoft may soon support Snapchat & Pokemon Go on Windows OS to rival Android

By Ronald Menezes | Jul 22, 2016

After a reported 70,000 strong user base filed a petition to Microsoft, the Windows OS maker has decided to work towards getting Snapchat and Pokémon Go on its platform which could be its road to revival in the long run

Videocon d2h to implement NICE Engage Multi-Channel Interaction Recording

By exchange4media News Service | Jul 19, 2016

Videocon d2h Ltd replaces its existing solution with NICE, reducing total cost of ownership and simplifying system management

Isobar & AMNET launch programmatic radio in India

By exchange4media News Service | Jul 08, 2016

In order to execute the first ever digital radio, Isobar and AMNET partnered with digital audio companies, Triton Digital and AdsWizz by integrating data with Appnexus

Sultan: The Game tops Google Play Store charts; celebrity impact, creativity spur gamer interest

By Ronald Menezes | Jul 04, 2016

Sultan: The Game created by 99Games for Salman Khan’s movie ‘Sultan’ has been the top downloaded game on the Google Play Store (Top free games section) within the first two days of its launch.

Social Media Day 2016 explores social media's impact on global communication

By Abhinn Shreshtha | Jun 30, 2016

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Maxus strengthens Digital team in North, appoints Vivek Ballabh as General Manager

By exchange4media News Service | Jun 22, 2016

Ballabh joins Maxus from Cheil India, where he managed the media operations for multiple clients. He brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns

Cannes Lions 2016: 'VR Virgins' to disappear; immersive experience set to overtake TV in a few years, say experts

By Srabana Lahiri | Jun 20, 2016

Mike McGee, Chief Creative Officer & Co Founder, Framestore, Karen Boswell, Interactive Lead, adam&eve DDB discuss ‘Establishing a VR Roadmap for Creative Industries’ with Stephen Lepitak, Editor of The Drum

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