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Tata Communications unveils new brand campaign to highlight its diverse portfolio

By exchange4media News Service | Dec 06, 2016

Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, the campaign will roll out in December 2016 through to the end of June 2017

Guest Column: How to adapt to the 'brave new world' of content ecosystem? – Shailja Varghese

By exchange4media News Service | Dec 05, 2016

As content and media experts, we are the key architects of this Brave New World. Now is the time when we need to make the brands ride on the bullet train into the future of content marketing solutions. The question to ask is are we ‘ourselves’ ready for this Brave New World before we guide our clients and partners? Writes content specialist Shailja Varghese

Rentickle.com appoints LIQVD ASIA as its digital performance agency

By exchange4media News Service | Nov 22, 2016

rentickle.com provides furniture, appliance, and other home furnishing essentials on rent in Delhi, Gurgaon, Noida, Faridabad and Hyderabad

Tim Castree named Global CEO of MEC as Charles Courtier steps down

By exchange4media News Service | Nov 04, 2016

Courtier will continue as MEC’s CEO through a transition period and step down at the end of the year, but continue with WPP through June, 2017. Castree will step into his new role in January, 2017

GreedyGame appoints Ankit Rawal as VP, Revenue

By exchange4media News Service | Oct 27, 2016

Prior to entering the mobile advertising industry he’s worked with top companies such as Microsoft and Oracle.

Fox Networks Group announces new leadership structure

By exchange4media News Service | Oct 18, 2016

New focus will be driven through three main pillars - the channel and brand strategy, on-air communication and original productions

Microsoft India launches new content creation initiative –Beneath the Surface

By exchange4media News Service | Oct 18, 2016

The three part series will feature some of the most popular celebrities of the Indian film industry – Priyanka Chopra, Karan Johar and Shah Rukh Khan – and goes beneath the surface to give viewers an insight into the ‘craft of the master’ and lets them in on what a day in the life of Bollywood’s more powerful stars looks like

Apple, Google continue to hold top two spots in Interbrand's 2016 Best Global Brands Report

By exchange4media News Service | Oct 06, 2016

Top 100 brands have a combined total value of USD1,796,384m, an increase of 4.8 per cent from 2015

Outbrain makes two senior hires to drive growth in Asia Pacific

By exchange4media News Service | Oct 05, 2016

Industry veterans Fionn Hyndman and Daniel Kundeus join Outbrain in Singapore and Sydney respectively

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