Search Result : Micromax Mobile News

The Jio Phone effect: Will other brands sustain through the storm?

By Ronald Menezes | Aug 07, 2017

As Jio 4G phones hit the market, will other brands be able to sustain through the storm?

Exclusive original content is the code to crack SVOD's sustainability

By Madhuwanti Saha | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

TV channels eye festive advertising pie

By Collin Furtado | Oct 07, 2014

GECs are doing their best to cash in on the festive spirit and increase in brand spends with new shows and star hosts

CultureLIVE decodes the mantra of successful event management

By exchange4media News Service | May 15, 2013

The two-day event brought together stalwarts of India’s events industry to share best practices & discuss the future trends for sustainable growth

A brand’s presence on mobile is crucial: Gerry Boyle

By Deepika Bhardwaj | Aug 10, 2012

Mobile is another screen for investments and innovation, says the CEO of ZenithOptimedia, UK

ASCI’s CCC upholds complaints against 27 ads

By exchange4media News Service | Sep 29, 2011

During the quarter April-June 2011, the Consumer Complaints Council of ASCI upheld complaints made against 27 advertisements, including from companies like Dish TV, STAR India, Business World, HUL, P&G, Reckitt Benckiser and Paras Pharma, among others.

Zen Mobiles ups marketing spend by 50 pc to Rs 75 cr

By Preeti Hoon | Mar 23, 2011

In a bid to target urban audience, Zen Mobile has earmarked an amount of around Rs 75 crores as its marketing budget for 2011…

iZone International: Google releases Annual Zeitgeist; analyse what the world is looking for

By exchange4media News Service | Dec 11, 2010

Google has just announced its Annual Zeitgeist report of what the world has been searching for, and has as usual offered the data broken down by region, worldwide and even showing trends across the year by comparing these with those searches from 2009.

Micromax breaks the cliché of cricket sponsorships with innovative branding strategy

By exchange4media News Service | May 27, 2010

Micromax, an Indian telecom (hardware) company, has taken up the title sponsorship for the entire Indian cricketing season from May 2010. Micromax made its debut in sports marketing at a time when ace player Sachin Tendulkar made history by scoring a double century.

‘Unless innovative, 5-10 sec ad breaks during IPL3 won’t have high recall value’

By Robin Thomas | Mar 29, 2010

IPL3 has seen extensive use of the 5-10 second ad breaks that appear on screen during the matches. Moreover, the third umpire screen is also used for these 5-10 second commercials. exchange4media finds out from industry experts on whether these ad breaks are serving any purpose and whether they have high recall value.