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Makani wins creative duties for Panasonic smartphones

By exchange4media News Service | Aug 10, 2017

This will be the ad agency’s first foray in the telecom sector and they will execute plans for Panasonic’s latest smartphones ELUGA A3 and A3 Pro

Makani Creatives wins creative duties for EPIC channel

By exchange4media News Service | Jul 18, 2017

EPIC to include an eclectic mix of non-fiction content within its programming

Will Twitter's new timeline challenge brand creativity?

By Abhinn Shreshtha | Feb 18, 2016

Twitter's new timeline feature that places more emphasis on relevance rather than chronology will force advertisers and social media agencies to create better, more engaging content

Snapdeal higher on share of voice; Flipkart on number of followers

By exchange4media News Service | Feb 17, 2015

Yepme has the highest share of fans as well as engagement on Facebook. Snapdeal has higher engagement on Twitter vs Flipkart's number of followers

Guest Column: Advertising in 2015: What would you rather be, a master or Jack? Amit Akali

By Amit Akali | Jan 07, 2015

Amit Akali, explains why the opportunity for the industry in 2015 lies in specialization

Prime Market Reach appoints Anil Goyal as VP - Outdoor

By exchange4media News Service | Nov 14, 2013

Based in Mumbai, Goyal will be in-charge of the national operations. He has been brought in to expand business footprint

Digital & brand tie-ups pace up Race 2’s mktg blitz

By Synjini Nandi | Jan 25, 2013

One of the first big ticket movies to go off the block in the New Year, ‘Race 2’ has created a 360-degree push tying up with brands & media

Footwear options: Liberty or Versace for Hrithik Roshan?

By Twishy | Nov 08, 2012

Are celebrities that are spotted only with the likes of Ferragamo, Jimmy Choo & Versace good ambassadors for Liberty, Relaxo & Metro?

Metro shoes buckles up on outdoors this festive season

By exchange4media News Service | Oct 22, 2012

Metro attempts to draw maximum sales this festive season by using high visibility OOH formats

Prime Outdoors launches new software to select and book hoarding sites across India

By Pallavi Goorha Kashyup | Jul 27, 2010

Prime Outdoors, part of Prime Market Research, has recently launched a new software that provides an easy and convenient way to search, select and book hoarding sites across India.

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