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Guest Column: 6 Digital trends to watch out for: Pratik Gupta: Co-founder FoxyMoron

By Pratik Gupta | Feb 29, 2016

Digital marketing has over the last few years undergone a substantial transformation and created a wave of new possibilities for brands, writes Pratik Gupta, Co-founder of FoxyMoron.

Guest Column: Digital Video will become mandatory for campaigns: Rajiv Dingra

By exchange4media News Service | Jan 08, 2016

Rajiv Dingra - Founder & CEO, WATConsult, from the Dentsu Aegis Network, writes about Digital media growing exponentially in India and 2016 expected to be a landmark year in terms of growth

Google starts divorcing Google+ from products

By Abhinn Shreshtha | Jul 31, 2015

In what must have come as no surprise to most tech analysts, Google announced this week that it would be realigning Google+ to make it more focused and will also be doing away with an unpopular requirement that linked Google+ to all other Google products

Cannes 2015: On my way to a Cannes debut: Sanjay Mehta

By Sanjay Mehta | Jun 17, 2015

“Being a tech-driven category, there’s phenomenal innovation including use of proximity sensing, augmented reality, creating actual mobile-driven products, and some fascinating user experience stories,” says Sanjay Mehta, Joint-CEO of Social Wavelength, who is part of Mobile Jury at Cannes 2015

Live video is the next big inflection point in mobile video: Puneet Johar

By Abhinn Shreshtha | May 22, 2015

The digital video scene is expanding; horizontally and vertically. It's not only about business but how to create a long lasting relationship with the consumer. #fame is one among a multitude of Indian companies trying to crack the code to success. We speak to Puneet Johar, Co-founder and CEO of TO THE NEW and Saket Saurabh, CEO of #fame; the digital content initiative of TTN

Animal Planet in refresh mode, to unveil new avatar from October 1

By exchange4media News Service | Sep 17, 2008

Celebrating the completion of 10 years in India, Animal Planet will be unveiling a fresh brand identity and new logo on the midnight of September 30. The channel would also showcase programmes revolving around landmark television events, docu-soaps, animal battlegrounds and pet entertainment as part of its 10th anniversary celebrations.