e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

P&G Awarded Marketing Team of the Year, MediaCom bags five Gold Metals at 4th Indian Marketing Awards

Bhaskar Bhat, MD, Titan Industries, was conferred with the Lifetime Achievement Award for his significant contributions to the industry

Opel/Vauxhall select MediaCom as New Media Agency

Opel/Vauxhall will change its media agency at the beginning of 2018

Group M’s global leader Rob Norman to retire from WPP

Norman has been with WPP for almost three decades. His last designation was Chief Digital Officer and North American chairman of GroupM

Digital has eaten into both TV and Print: Debraj Tripathy, MediaCom

Media buying and selling has moved from being relationships led to being more data and analytics led, Debraj Tripathy

Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

Wizcraft, Laqshya, BOI Media, Mindshare emerge big winners at e4m-BW Applause Awards 2017

These awards recognise and honour the quality work experiential agencies are producing in the space of events and experiential marketing across all 35...

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Dig...

Mindshare bags 11 metals at Audacity ICMA 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

ICMA 2017: How brands pulled off campaigns using crowdsourced content

Brands like Nutralite, Aditya Birla Health and Wrigley’s Doublemint used crowdsourced content in unique ways

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher v...

Star Sports speculated to earn Rs 3 crore ad revenue from ICC Women’s World Cup

ICC Women’s World Cup has turned out to be a success both on the network and its OTT platform Hotstar with the Indian team’s stupendous performance in...

Nucleus PR bags PR mandate for Unibic Foods India

Nucleus PR is a nine-year-old firm that handles clients across various verticals