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Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Starcom wins media buying mandate for Mars in India

By Priyanka Mehra | Dec 23, 2016

Starcom has won the duties for media buying for Mars in India; the incumbent agency on the account in India is Mediacom

Indian Marketing Awards 2016: Winners Speak

By exchange4media News Service | Dec 06, 2016

Mediacom Communications won 1 Gold and 2 Silver metals. It won a Gold for ‘P&G- Ariel-Dads Share the load - Men for Laundry’ campaign in the Consumer Insights category

Mediacom Communications, Nestle lead the pack at Indian Marketing Awards 2016

By exchange4media News Service | Dec 05, 2016

exchange4media celebrated the best and brightest work seen in marketing at the annual Indian Marketing Awards held in Delhi today

GECs incorporate demonetisation track to stay topical, educate consumers & grab eyeballs

By Sarmistha Neogy | Nov 28, 2016

&TV’s ‘Bhabiji Ghar Par Hain’, ‘Taarak Mehta Ka Ooltah Chashmah’ and ‘Chidiya Ghar’ on Sab TV have integrated demonetisation in their tracks

Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

Times Group gives women in media a chance to watch Coldplay live

By exchange4media News Service | Nov 18, 2016

The BCCL #DropAndWin opportunity is open to women from media agencies

Big advertisers shine at 1st AIM and e4m magazine advertising awards

By exchange4media News Service | Nov 10, 2016

The Association of Indian Magazines (AIM) in partnership with exchange4media constituted the Magazine Advertising Awards. In its first edition, it rewarded excellence in advertising across creative and media categories

Havas Media Group appoints Karl Wu as Greater China CEO

By exchange4media News Service | Nov 01, 2016

Wu will report to the Global Executive Committee represented by Christophe Cases

How advertisers are leveraging kids channels this Diwali

By Madhuwanti Saha | Oct 24, 2016

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

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