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Star Sports speculated to earn Rs 3 crore ad revenue from ICC Women’s World Cup

By Madhuwanti Saha | Jul 26, 2017

ICC Women’s World Cup has turned out to be a success both on the network and its OTT platform Hotstar with the Indian team’s stupendous performance in the tournament

Nucleus PR bags PR mandate for Unibic Foods India

By exchange4media News Service | Jul 20, 2017

Nucleus PR is a nine-year-old firm that handles clients across various verticals

Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

By exchange4media News Service | Jun 18, 2017

Indian Digital Media Awards (IDMA)honour the best work done across digital and mobile media

Flashed Yesterday: GroupM announces portfolio reorganisation; Maxus, MEC merged

By exchange4media News Service | Jun 02, 2017

Maxus will continue to operate as an agency brand in India with the support of the newly formed global agency as well as the GroupM network

Sony India appoints Initiative Media as its Media Agency

By exchange4media News Service | May 30, 2017

The scope of services will also include providing media planning and buying across platforms

Mediacom retains Bosch-Siemens account in India

By Priyanka Mehra | May 11, 2017

The agency has retained the media mandate for the account on the back of a multi-agency pitch

MediaCom wins media mandate of Luxehues.com

By exchange4media News Service | May 06, 2017

The account will be managed and supervised from MediaCom's Gurgaon office

PR Boutiques International expands membership by adding Nucleus PR in India

By exchange4media News Service | Apr 29, 2017

This brings the organization's membership to 37 agencies, representing 13 countries

Mindshare India, Maxus and Madison lead Media ABBYs

By exchange4media News Service | Apr 07, 2017

The Social Street won 3 Silver metals and also a Gold

P&G's Ariel Share The Load, by BBDO and Mediacom Mumbai, is world's top ranked ad: WARC 100

By exchange4media News Service | Apr 04, 2017

Procter & Gamble retains its lead as no.1 advertiser; BBDO Mumbai makes a massive jump from rank 47 in 2016 to rank 3 this year in top creative agencies in the world; MullenLowe Lintas Group, Mumbai makes an entry at rank 5

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