Search Result : Mediacom News

How advertisers are leveraging kids channels this Diwali

By Madhuwanti Saha | Oct 24, 2016

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

WPP's Sir Martin Sorrell named second most successful CEO in the world by Harvard Business Review

By exchange4media News Service | Oct 21, 2016

Last year, Sir Martin Sorrell was named the fifth best-performing CEO by Harvard Business Review

Festive discount war gets Snapdeal, Amazon & Flipkart on top spenders list on TV: BARC

By Sarmistha Neogy | Oct 14, 2016

Snapdeal which had entered the BARC top advertisers list last week, slipped from the third spot to the sixth place for week 40 with 19,143 insertions

Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | Sep 27, 2016

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

Will Channel V's latest repositioning guarantee more viewership and better connect with the youth?

By Sarmistha Neogy | Sep 19, 2016

The channel has recently changed their strategy to become a 24-hour music channel, from a youth general entertainment channel

MediaCom announces new roles in leadership team

By exchange4media News Service | Aug 23, 2016

Priya Choudhury who used to lead buying nationally moves as the lead on the P&G business. K Srinivas Rao (Srini as he is popularly known) joins MediaCom to take over the national buying role from Choudhury. Both Choudhury and Rao will report to Rathi Gangappa, COO, MediaCom India.

PHD trumps $2.5 bn Volkswagen Global pitch

By Priyanka Mehra | Jun 14, 2016

In India, the account moves from incumbent agency Mediacom to PHD India; Mediacom won the account in 2007 and retained it till the global pitch

IPGMediabrands'LodestarUM retains Coca Cola India media duties

By Priyanka Mehra | Jun 08, 2016

The multi-agency pitch was a closely contested battle among the three top media agencies in India. The account size is estimated to be upwards of Rs 300 crore

MediaCom India triumphs at the Festival of Media Global Awards 2016

By exchange4media News Service | May 23, 2016

MediaCom India was awarded 4 gold and a bronze award for its work on P&G across 5 categories including Best Communications Strategy, Best Launch Campaign, Best Engagement Strategy and The Effectiveness Award