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Comedy-On Demand, nexGTv, One Network launch Comedy One-nexGTv app

By exchange4media News Service | Jun 25, 2016

This comedy app showcases premium original comedy videos across multiple genres such as stand-up, gags, sketches, spoofs and web-series

Getting the mobile advtg equation right – Part 2

By Rahul Dubey | Feb 14, 2012

Part 2 of the report on mobile marketing analyses how smartphones, tablets and 3G adoption are influencing the market, as well as the challenges ahead

Getting the mobile advtg equation right – Part 1

By Rahul Dubey | Feb 13, 2012

After the digital revolution, is mobile advertising set to be the biggest turnaround of the decade? An indepth analysis by exchange4media

Govind Shahi joins Heath Media Group as co-promoter

By exchange4media News Service | Jul 28, 2011

Govind Shahi has joined Heath Media Group as a co-promoter in their existing business ventures. Shahi brings with him over 15 years of experience in media and marketing. Prior to this appointment, he was with Zee Europe, where he served as Head for the last two and a half years.

GoaFest 2011: Mapping the digital communication path

By Tasneem Limbdiwala | Apr 07, 2011

Social media has been changing the way people communicate, and brands are now gradually learning to talk the social media language. An ASCI workshop at the GoaFest 2011 sought to find out ways in which brands were leveraging this emerging medium.

It’s digital all the way at ZenithOptimedia’s Return on Investment Seminar

By Onkar Pandey | Sep 02, 2009

The third Return on Investment seminar, jointly hosted by ZenithOptimedia and its sister concern Solutions | Digitas, in the capital on September 1, emphasised on the growing importance of digital or new media platforms like the Internet, mobile and social media and how to make the most of this new media.

e4m Conclave 2009: ‘Accountability can’t be equal to penalty during recession’

By Onkar Pandey | Jun 04, 2009

Media accountability also came under the scanner at the fourth exchange4media Conclave, held in Mumbai on June 4, 2009. The eminent panel comprising Ajit Varghese, LV Krishnan, Nandini Dias, Ronita Mitra, Sanjay Tripathy and Shantonu Aditya, debated the growing trend of marketers rushing to accountable media platforms like online and radio, especially during times of slowdown. The session was chaired by PV Narayanamoorthy.

World Newspaper Congress 2008: ‘Newspapers are winning well in a world of digital fragmentation’

By exchange4media News Service | Jun 04, 2008

Newspapers are well-placed to succeed in the modern media environment, and forecasters who predict the industry’s decline are making “a profound mistake”, this remark of Gavin O’Reilly, President, World Association of Newspapers, set the tone for the Day 3 morning sessions at the 61st World Newspaper Congress in Göteborg, Sweden.

Future perfect: The face of Media on I-Day 2006

By Asit Ranjan Mishra | Aug 18, 2005

One year down the line from this Independence Day, on August 15, 2006, will you be enjoying a different level of freedom? How will the situation look like from the perspective of a consumer, marketer, advertiser and a media planner? exchange4media tries to demystify the scenario.

Television channels beat movie houses, content providers

By exchange4media News Service | Jun 16, 2005

Stocks of television channels, including NDTV and TV18, have performed better on the bourses than some of their moviemaking counterparts such as Balaji Telefilms, Padmalaya Telefilms and campaign Ltd.

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