Search Result : Mec News

Vidya Balan debunks stereotypes in Nihar Naturals' #IAMCapable campaign

By exchange4media News Service | Jan 21, 2017

Scripted in Bengali, the new ad has been conceptualised by BBH and produced by Studio Eeksaurus

Hon'ble Supreme Court declines 'prior restraint' on media content

By exchange4media News Service | Jan 14, 2017

Following a PIL, the Bench led by Chief Justice of India JS Khehar stated that pre-broadcast or pre-publication censorship is not the business of the court

Zenith Singapore bags Singapore Tourism Board contract

By exchange4media News Service | Jan 13, 2017

Zenith is appointed as agency of record, with an initial two-year contract starting on 1 April, 2017

MEC India to handle media duties for

By exchange4media News Service | Jan 12, 2017

The account will be handled by MEC’s Mumbai branch

Ola appoints Shalabh Seth as CEO of Ola Fleet Technologies

By exchange4media News Service | Jan 12, 2017

Seth will focus on accelerating supply growth through Ola’s flagship leasing program in association with OEM ecosystem

Guest Column: Technology has become the means to provide a differentiated experience: Ritu Madbhavi, FCB Ulka

By Ritu Madbhavi | Jan 07, 2017

Ritu Madbhavi, CIO, FCB Ulka says that not only 2017, but the years to come will belong to agencies that don’t just have the best ideas, but also the best technology backbone compounded with the temerity and courage to leverage it to deliver something new and exciting

AR to drive more real world discovery and become the browser of the physical world

By Abhinn Shreshtha | Jan 02, 2017

Augmented reality elicited interest from brands in 2016, say agencies but the interest still tended to be more tactical than strategic

Demonetisation has seen decisive outcome: Narendra Modi

By exchange4media News Service | Dec 30, 2016

PM Modi in an interview after the demonetisation move: An India Today exclusive

Guest Column: Television and OTT will co-exist and work synergistically: Saurabh Yagnik, Sony Pictures Networks India

By Saurabh Yagnik | Dec 30, 2016

Saurabh Yagnik, Executive Vice-President and Business Head, English Entertainment Cluster, Sony Pictures Networks India, takes a look at the highlights of 2016 for the broadcasting industry especially in the English language

Guest Column: Govt spending on communication seen up 30% in 2017 and beyond: Tushar Panchal, WarRoom Strategies

By Tushar Panchal | Dec 26, 2016

Panchal, founder of WarRoom Strategies, the specialist communication consultancy for governments and politics, on the increasing importance of communication in government businesses