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Advertisers need to change their views about ASCI’s role: SK Swamy, ASCI Chairman

By Venkata Susmita Biswas | Feb 13, 2017

Advertisers who have so far challenged ASCI’s role as a self-regulatory body saying that it should not be interfering and commenting on their work will now have to modify their view based on the SC’s judgement, says SK Swamy, ASCI Chairman

SC recognizes ASCI's self-regulatory role in advertising

By exchange4media News Service | Feb 07, 2017

The SC agrees that ASCI serves as an effective pre-emptive step to statutory provisions in the sphere of media regulation for TV and Radio programmes in India.

Mars' M&Ms, retailer John Lewis, Brooke Bond Red Label win Golds at Warc Media Awards

By exchange4media News Service | Feb 06, 2017

The international 10-member jury chaired by Ron Amram, VP Media of Heineken USA, have awarded four Golds, two Silvers and one Bronze in the Best Use of Partnerships & Sponsorships category, honouring how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

Brooke Bond Red Label India, Destination Canada and Philips China win Golds at Warc Media Awards

By exchange4media News Service | Jan 31, 2017

The jury, a 10-strong international panel chaired by Sital Banerjee, Philip's Global Head of Media, have awarded three Golds, three Silvers and one Bronze in the Best Use of Data category, which recognises the role of data in an effective communications strategy.

MEC India wins media duties for The Hindu Group

By exchange4media News Service | Jan 30, 2017

The account will be handled by MEC's Chennai branch.

Guest Column: 2017 will witness content marketing led analytics: Hitesh Chawla, SilverPush

By Hitesh Chawla | Jan 23, 2017

Revealing the top media trends for 2017, Chawla says that though content has been a key element in marketing funnel since the start of advertising, it hasn’t evolved in sync with the pace of consumer purchase funnel in a multi-screen world

Vidya Balan debunks stereotypes in Nihar Naturals' #IAMCapable campaign

By exchange4media News Service | Jan 21, 2017

Scripted in Bengali, the new ad has been conceptualised by BBH and produced by Studio Eeksaurus

Hon'ble Supreme Court declines 'prior restraint' on media content

By exchange4media News Service | Jan 14, 2017

Following a PIL, the Bench led by Chief Justice of India JS Khehar stated that pre-broadcast or pre-publication censorship is not the business of the court

Zenith Singapore bags Singapore Tourism Board contract

By exchange4media News Service | Jan 13, 2017

Zenith is appointed as agency of record, with an initial two-year contract starting on 1 April, 2017

MEC India to handle media duties for Vistaprint.in

By exchange4media News Service | Jan 12, 2017

The account will be handled by MEC’s Mumbai branch

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