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Over Rs 110 crore invested in Sunburn for its 10th season

By exchange4media News Service | Dec 08, 2016

Close to 110 crore have been invested in Sunburn calendar FY 17, that owns 90% of the festival IP market share. The brand aims to grow by 30% every year with an agenda to expand in markets including Asia, Middle East, South Africa, Eastern Europe and South America

NIVEA MEN kicks off new campaign #CoveringUpFails

By exchange4media News Service | Nov 28, 2016

Targeting men’s habit of relying on quick fixes and shortcuts to take care of all of their problems, including that of body odour, the campaign brings alive the reality of these ‘failing cover ups’. It also aims to educate men on the importance of solving issues at the root by not depending on deodorants, as they only cover up body odour

We are adopting a key vertical focus in India: Umang Bedi, Facebook

By Abhinn Shreshtha | Nov 24, 2016

Facebook newly appointed MD for India, Umang Bedi, outlined the company’s roadmap for India while reiterating the importance of India from a global context

Reliance Entertainment invests in new digital media company – 'FunOnGo LLP'

By exchange4media News Service | Nov 11, 2016

The company launched, its first offering in the entertainment space, an Android APP, called ‘Chillx’

Media fraternity reacts to NDTV India ban, hints at "undeclared emergency"

By Saif Ahmad Khan | Nov 04, 2016

NDTV India is a facing a one-day ban for its coverage of the Pathankot terror attacks

Tim Castree named Global CEO of MEC as Charles Courtier steps down

By exchange4media News Service | Nov 04, 2016

Courtier will continue as MEC’s CEO through a transition period and step down at the end of the year, but continue with WPP through June, 2017. Castree will step into his new role in January, 2017

Guest Column: Debunking the untruths of PR: Ameer Ismail, GolinOpinion & dCell

By Ameer Ismail | Nov 03, 2016

In an age where the complexity of navigating the marketing ecosystem is challenging, getting consumers attention is difficult and managing reputations and conversations are the need of the hour, effective PR can play a very important role, writes Ameer Ismail, Executive Director, GolinOpinion & dCell

Mainardo de Nardis, CEO, OMD Worldwide to deliver keynote address @exchange4media conclave

By exchange4media News Service | Nov 03, 2016

De Nardis will be addressing the umbrella theme for the conclave this year, which is ‘Marketing 4.0 – Building Brand Love with Emotions and Technology’

CPRP vs CPT: What's the need of the hour?

By Madhuwanti Saha | Nov 01, 2016

Media planners on why the debate over CPRP and CPT will take longer than we think to come to a concrete conclusion

Droom rolls out Rs 25 crore media campaign for Orange Book Value

By exchange4media News Service | Oct 27, 2016

Titled ‘Resale Ka MRP’, integrated brand and media campaign to firmly establish OBV as industry standard for pricing of used automobile in India

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