Search Result : Mec News

MEC India bags media mandate for NMIMS

By exchange4media News Service | Jun 22, 2017

MEC India has won the mandate to handle all media buying and planning for NMIMS Global Access School for Continuing Education (NGA - SCE)

Cannes Lions 2017: It’s a no-show for India in Print and Publishing Lions

By exchange4media News Service | Jun 20, 2017

Last year, there was a lone winner from India in this category

Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

By exchange4media News Service | Jun 18, 2017

Indian Digital Media Awards (IDMA)honour the best work done across digital and mobile media

RED FM Thappa is back with a new season

By exchange4media News Service | Jun 14, 2017

This is a campaign where the brand celebrates the best of Bengaluru

New Criteo tool promises average 20-30% higher publisher revenue

By Abhinna Shreshtha | Jun 08, 2017

Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers directly to advertisers

What drives China's marketing and advertising machinery?

By Venkata Susmita Biswas | Jun 05, 2017

Burns decodes China’s marketing/advertising/PR industries and the major trends driving the Chinese industry

Will the snail-paced TV subscription revenue growth gain momentum?

By Madhuwanti Saha | Jun 05, 2017

TV subscription revenue was expected to grow at 14.8 per cent CAGR between 2016 and 21. However, the growth rate was an average 7 per cent in 2016. This week’s Spotlight explores its causes and the road ahead

Flashed Yesterday: GroupM announces portfolio reorganisation; Maxus, MEC merged

By exchange4media News Service | Jun 02, 2017

Maxus will continue to operate as an agency brand in India with the support of the newly formed global agency as well as the GroupM network

ASCI introduces ‘Independent Review Process’ to overall complaints procedure

By exchange4media News Service | May 29, 2017

Appoints Justice Mukul Mudgal (Retd. Chief Justice of State, Punjab and Haryana) as Chairman for all Independent Review Process cases; appoints Dr. CBS Venkataramana, IAS (Retd.) as the new Chief Complaints Officer