Search Result : Mec News

Celebrities liable for punishment for misleading ads: Union Minister Paswan

By Saif Ahmad Khan | Oct 21, 2016

The minister warned celebrities against endorsing products that make exaggerated claims

WPP's Sir Martin Sorrell named second most successful CEO in the world by Harvard Business Review

By exchange4media News Service | Oct 21, 2016

Last year, Sir Martin Sorrell was named the fifth best-performing CEO by Harvard Business Review

TRAI's draft order for content pricing in broadcasting invokes mixed reactions

By exchange4media News Service | Oct 18, 2016

The Telecom Regulatory Authority of India has issued a draft order for content pricing and negotiations in broadcasting sectors which it wants to bring into effect from April 1, 2017. It also includes a proposal to put a price cap on different genres of channels for digital addressable system (DAS) platforms.

Will CPT be the way forward for TV media buying?

By exchange4media News Service | Oct 17, 2016

Broadcasters and media agencies share their opinion when Shashi Sinha, CEO, IPG Mediabrands India addressed the elephant in the room at The Advertising Club’s annual Media Review last week when he talked about the need of TV buying moving to CPT from CPRP

MEC challenges industry with 'Brave Your Bias' effort at Advertising Week, New York

By exchange4media News Service | Sep 27, 2016

Debuting at New York’s Advertising Week, “Brave Your Bias” implores people to uncover inherent personal biases and understand how to counter-act against them

Industry stalwarts discuss the business of sports leagues at KPMG CII Summit

By Madhuwanti Saha | Sep 22, 2016

At a summit on business of sports and entertainment, launched by KPMG in association with CII, business personalities and sport league owners talked about the sustainability of leagues, challenges faced by club owners with regards to sponsorship revenue and the importance of a fan base

Maxus strengthens Global Board with three new additions

By exchange4media News Service | Sep 21, 2016

Lindsay Pattison, worldwide CEO said of the appointments: “People are any agency’s biggest asset and our team at Maxus is what sets us apart.”

Guest Column: Five PR lessons from GST Bill: Anup Sharma

By Anup Sharma | Sep 15, 2016

What can Communications professionals learn from the GST Bill? Strategic Communications Consultant Anup Sharma lists down five Public Relations lessons from the GST Bill

YouTube's 'ad-friendly' content policy irks content creators

By Abhinn Shreshtha | Sep 13, 2016

An updated content policy that seems to more stringently blacklists videos deemed ad-unfriendly has brought the popular video platform in the crosshairs of many content creators. However, impact in India remains vague

Experts laud Twitter's new 'quality filter'

By Ronald Menezes | Sep 06, 2016

Twitter released a new ‘quality filter’ to allow users to skip and block unwanted content. Will this create a problem for advertisers and publishers?