Search Result : Mec News
 

Facebook and YouTube will help faster adoption of non-linear forms of consumption: Vamshi Reddy

By Madhuwanti Saha | Aug 16, 2017

Vamshi Reddy, Founder, Apalya Technologies talks about what works in the OTT space, its monetisation potential and Apalya’s association with HUL

e4mRecap: The week that was

By exchange4media News Service | Aug 12, 2017

We list some of the most important stories that you may have missed in the week gone by

Ajit Varghese elevated; will lead Global Market Development as President for MEC and Maxus merged entity

By Priyanka Mehra | Aug 11, 2017

He will take on his new role early next year and will be reporting to Tim Castree who is the Global CEO of the new entity

Madison Media strengthens digital leadership team with two key appointments

By exchange4media News Service | Aug 10, 2017

Shobhit Gaur joins the agency as head of North Digital and Sandeep Prabhudesai as South Digital and Analytics lead

Spotlight: How TRAI's tariff order could change the broadcast game in India

By Saif Ahmad Khan | Aug 08, 2017

If the tariff order manages to pass the litmus test before the law, it would drastically alter the manner in which channels are offered by broadcasters/distributors, impact channel pricing and disrupt existing subscription revenue model

Marketers cannot work in silos anymore: Amish Tripathi

By Naziya Alvi Rahman | Jul 31, 2017

Marketer turned popular author Amish Tripathi recommends a 360-degree shift in the mindset of marketers for brands to grow and the need for good content in an era of low-attention spans

TRAI, Star India bicker before Madras HC regarding serving of written submissions

By Saif Ahmad Khan | Jul 28, 2017

While the bench has directed Star India to serve its submissions by 5 p.m. today, TRAI will do the same tomorrow

Payments worth Rs 57 crore to broadcasters pending with DAVP

By Saif Ahmad Khan | Jul 26, 2017

The Directorate of Advertising & Visual Publicity manages the advertisement campaigns and publicity initiatives of central government ministries and departments

Movies Now 2 gets its own identity in MNX

By exchange4media News Service | Jul 20, 2017

After a year of successful run in the English movies category, Times Network has rebranded its latest channel Movies Now 2 to MNX with new festivals and a distinct library

Hamam to make women self-reliant, will teach self-defence tactics

By exchange4media News Service | Jul 13, 2017

The #GoSafeOutside campaign by HUL and Ogilvy Mumbai will look at safety not just for skin but for the human life

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