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Britannia Good Day Wonderfulls launches new TVC featuring Deepika Padukone

By exchange4media News Service | Jul 22, 2017

With the new TVC, Britannia Good Day Wonderfulls aims to take forward the mother brand’s proposition of ‘Smile More for a Good Day’

Asymmetrique appoints Prabhakar Jampa as Chief Experience Partner

By exchange4media News Service | Jul 11, 2017

Jampa has over two decades of experience in Digital Strategy, Creative and Brand Advertising

Creativeland Asia restructures as a group; brings in Rana Barua as CEO

By exchange4media News Service | Jul 10, 2017

Rana to drive business for the Group across its verticals of Creativeland advertising, Baaash Digital, Creativeland Pictures and Creativeland Hospitainments

Guest Column: AR and Selfie- how long before the twain meet?: Santanu Ghatak, MRM McCann

By Santanu Ghatak | Jul 07, 2017

When the Selfieration and AR meet, the expression possibilities become endless and brands will be able to sync individually with their consumers for individual needs instead of conformity based mass-production

e4mrecap: The Week That Was

By exchange4media News Service | Jul 01, 2017

A quick recap of the most important stories that you may have missed in the week gone by

Cannes Lions 2017: I am absolutely thrilled, says Prasoon Joshi

By Srabana Lahiri | Jun 27, 2017

McCann Worldgroup India emerges as Indian agency with highest number of metals at the recently concluded Cannes Lions

Cannes Lions 2017: It was important for the Fearless Girl to be powerful, but not antagonistic, say creators

By Srabana Lahiri | Jun 27, 2017

Tali Gumbiner, Senior Copywriter, McCann NY and Lizzie Wilson, Senior Art Director, McCann NY, who conceptualised the ‘Fearless Girl’, talk about the campaign that has taken the world by storm, winning four Grand Prix awards at the Cannes Lions

Cannes Lions 2017: Some celebrated campaigns

By exchange4media News Service | Jun 27, 2017

Here are some Grand Prix-winning campaigns that the world raved about

Cannes Lions 2017: Still a long way to go in Digital; time to reflect Mobile, Creative Data no-show

By Venkata Susmita Biswas | Jun 27, 2017

India has not won a metal in the Mobile, Digital Craft, Creative Data categories since 2014

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

By Venkata Susmita Biswas | Jun 27, 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions

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