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Alpenliebe Gold campaign celebrates the little moments of joy

By exchange4media News Service | Feb 18, 2017

The candy brand’s new heart-warming ad highlights family love

Cannes Lions names Jonathan Mildenhall, CMO of Airbnb, as President of the 2017 Creative Effectiveness Lions Jury

By exchange4media News Service | Feb 15, 2017

Creative Effectiveness sub-category enhancements announced to recognise the growth in business-driven creativity

Cigna TTK's health insurance campaign highlights favourable service at all times

By exchange4media News Service | Feb 11, 2017

The aim is to tell consumers that they are partners in the decision making process and build a relationship that drives brand preference

Adman Prasoon Joshi to chair India edition of PromaxBDA Awards 2017

By exchange4media News Service | Feb 09, 2017

Raj Nayak, CEO, Hindi Mass Entertainment – Viacom18, will chair the PromaxBDA 2017 Conference scheduled for May 17-18

Mars' M&Ms, retailer John Lewis, Brooke Bond Red Label win Golds at Warc Media Awards

By exchange4media News Service | Feb 06, 2017

The international 10-member jury chaired by Ron Amram, VP Media of Heineken USA, have awarded four Golds, two Silvers and one Bronze in the Best Use of Partnerships & Sponsorships category, honouring how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

BBDO India (Mumbai) is the most creative agency in India: Gunn Report India

By exchange4media News Service | Feb 03, 2017

The Gunn Report is an annual ranking of creative agencies across the globe based on their performance at 45 creative awards shows using a proprietary point system.

Brooke Bond Red Label India, Destination Canada and Philips China win Golds at Warc Media Awards

By exchange4media News Service | Jan 31, 2017

The jury, a 10-strong international panel chaired by Sital Banerjee, Philip's Global Head of Media, have awarded three Golds, three Silvers and one Bronze in the Best Use of Data category, which recognises the role of data in an effective communications strategy.

Effie Awards 2017 names Nicole McMillan and Kitty Lun as Heads of Jury

By exchange4media News Service | Jan 19, 2017

The coveted awards celebrate ideas that work and honor marketing communications that have achieved the most significant results

2016 for ecommerce: Teething competition, markdown in valuation and huge investment

By exchange4media News Service | Jan 06, 2017

Merger, partnership, acquisition, steep markdown in valuation, huge investments and brand makeover 2016 witnessed everything in ecommerce sector. A flashback at how the year treated the top three players, Amazon India, Flipkart and Snapdeal

Rewind 2016:Ad campaigns that courted social media backlash this year

By Sarmistha Neogy | Dec 26, 2016

Brands like Ola, Havells, Jack & Jones and Paytm came under social media scanner because of their controversial or ‘sexist’ creatives

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