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Leo Burnett India bolsters key leadership with Saraswathi Laxman, Gaurav Dudeja

By exchange4media News Service | Aug 16, 2017

Both Laxman and Dudeja join as Executive Vice Presidents in the New Delhi office

Prasoon Joshi's appointment as CBFC chief brings cheer to the ad and film industry

By exchange4media News Service | Aug 14, 2017

Joshi was awarded the Padma Shri by the Government of India in 2015 for his contributions towards the field of Arts, Literature and Advertising

Flashed Yesterday: Noted Adman Prasoon Joshi appointed as CBFC's new chairperson

By exchange4media News Service | Aug 12, 2017

Noted adman Prasoon Joshi succeeds Pahlaj Nihalani as the chairperson of the Central Board of Film Certification

Britannia Good Day Wonderfulls launches new TVC featuring Deepika Padukone

By exchange4media News Service | Jul 22, 2017

With the new TVC, Britannia Good Day Wonderfulls aims to take forward the mother brand’s proposition of ‘Smile More for a Good Day’

Asymmetrique appoints Prabhakar Jampa as Chief Experience Partner

By exchange4media News Service | Jul 11, 2017

Jampa has over two decades of experience in Digital Strategy, Creative and Brand Advertising

Creativeland Asia restructures as a group; brings in Rana Barua as CEO

By exchange4media News Service | Jul 10, 2017

Rana to drive business for the Group across its verticals of Creativeland advertising, Baaash Digital, Creativeland Pictures and Creativeland Hospitainments

Guest Column: AR and Selfie- how long before the twain meet?: Santanu Ghatak, MRM McCann

By Santanu Ghatak | Jul 07, 2017

When the Selfieration and AR meet, the expression possibilities become endless and brands will be able to sync individually with their consumers for individual needs instead of conformity based mass-production

e4mrecap: The Week That Was

By exchange4media News Service | Jul 01, 2017

A quick recap of the most important stories that you may have missed in the week gone by

Cannes Lions 2017: I am absolutely thrilled, says Prasoon Joshi

By Srabana Lahiri | Jun 27, 2017

McCann Worldgroup India emerges as Indian agency with highest number of metals at the recently concluded Cannes Lions

Cannes Lions 2017: It was important for the Fearless Girl to be powerful, but not antagonistic, say creators

By Srabana Lahiri | Jun 27, 2017

Tali Gumbiner, Senior Copywriter, McCann NY and Lizzie Wilson, Senior Art Director, McCann NY, who conceptualised the ‘Fearless Girl’, talk about the campaign that has taken the world by storm, winning four Grand Prix awards at the Cannes Lions

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