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Coca-Cola India rejigs Communications team

By exchange4media News Service | Jun 22, 2017

Arpan Basu to lead Corporate Communications of INSWA Business Unit with a direct reporting to Ishteyaque Amjad, VP Public Affairs and Communication, Coca-Cola India and Southwest Asia

Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

By exchange4media News Service | Jun 18, 2017

Indian Digital Media Awards (IDMA)honour the best work done across digital and mobile media

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By exchange4media News Service | May 26, 2017

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

BBH India hires Piyush Aggarwal to lead digital strategy

By exchange4media News Service | Mar 31, 2017

Aggarwal will be responsible for integrating data-driven, innovative and proprietary digital solutions across a spectrum of BBH India’s clients

Dixcy returns to Madison Media Sigma

By exchange4media News Service | Aug 12, 2016

The account will be handled out of the agency’s Mumbai office and the estimated size of the account is Rs 50 crore

Dentsu India's former Chairman Sandeep Goyal to invest Rs. 100 crores in Digital Start-Ups

By exchange4media News Service | Jun 01, 2016

The money will be used to fund the acquisition of digital start ups in India that have built brands, but are now struggling to raise funds for re-engineering or re-launch

Madison Media wins Zopper AOR

By exchange4media News Service | May 31, 2016

Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 and the first few months of 2016. The Delhi office has won key accounts of Snapdeal, OYO Rooms, NACO and Cricbuzz.com. Other key wins include, LeEco, SBI General Insurance, Policy Boss and many others

Max Life Insurance unveils new corporate logo

By exchange4media News Service | Jan 23, 2016

The logo has been redesigned to make it more contemporary while retaining the essence of its existing components that project the focus of the company on being committed to doing what is right while securing the financial futures of our customers

Marico’s Saugata Gupta elected Chairman of the ISA

By exchange4media News Service | Sep 24, 2015

Saugata Gupta, Managing Director & CEO , Marico Limited, was elected Chairman of the ISA for second consecutive year

Madison Media wins media duties of OYO Rooms

By Priyanka Mehra | Sep 09, 2015

The agency has won the account on the back of a multi-agency pitch that took place a few months ago. The news was confirmed to exchange4media by Sam Balsara, Chairman and MD of Madison World

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