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Dixcy returns to Madison Media Sigma

By exchange4media News Service | Aug 12, 2016

The account will be handled out of the agency’s Mumbai office and the estimated size of the account is Rs 50 crore

Dentsu India's former Chairman Sandeep Goyal to invest Rs. 100 crores in Digital Start-Ups

By exchange4media News Service | Jun 01, 2016

The money will be used to fund the acquisition of digital start ups in India that have built brands, but are now struggling to raise funds for re-engineering or re-launch

Madison Media wins Zopper AOR

By exchange4media News Service | May 31, 2016

Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 and the first few months of 2016. The Delhi office has won key accounts of Snapdeal, OYO Rooms, NACO and Cricbuzz.com. Other key wins include, LeEco, SBI General Insurance, Policy Boss and many others

Max Life Insurance unveils new corporate logo

By exchange4media News Service | Jan 23, 2016

The logo has been redesigned to make it more contemporary while retaining the essence of its existing components that project the focus of the company on being committed to doing what is right while securing the financial futures of our customers

Marico’s Saugata Gupta elected Chairman of the ISA

By exchange4media News Service | Sep 24, 2015

Saugata Gupta, Managing Director & CEO , Marico Limited, was elected Chairman of the ISA for second consecutive year

Madison Media wins media duties of OYO Rooms

By Priyanka Mehra | Sep 09, 2015

The agency has won the account on the back of a multi-agency pitch that took place a few months ago. The news was confirmed to exchange4media by Sam Balsara, Chairman and MD of Madison World

Happy with digital currency, uncertain of upping spends: Marketers on ABC's foray

By Abid Hasan | Sep 01, 2015

Although a digital measurement currency is the need of the hour, marketers expect no immediate increase in digital spends as an impact of the measurement results

How will Zee’s English news channel carve its niche?

By exchange4media News Service | Aug 27, 2015

Zee competes with Times Now, India Today TV, NDTV 24X7 and CNN-IBN, who have already set their own identity in the genre. What should Zee's strategy be to woo audience and advertisers alike?

Max Life Insurance renews brand strategy, shifts spotlight from advisors to company

By Ankur Singh | Aug 26, 2015

The insurer has launched a new campaign as part of a renewed brand strategy. The brand now takes the higher ground of 'Sachchi Advice', putting the spotlight on the company as a whole. Max Life Insurance’s Chief Digital Officer Manik Nangia talks about the new campaign and strategy

PotenciaMentis Global Consulting designs & launches INSPIRA - SEE WoMen Leaders Evolve on July 7th & 8th

By exchange4media News Service | Jul 07, 2015

PotenciaMentis Global Consulting is a global OD consulting company that partners with leaders, teams and organisations to transform the way they harness people |potential | profits

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