Guest Column: Native advertising is a game-changer for the Indian marketing industry: Neena Dasgupta, Zirca

Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the...

Twitter launches in-stream ads; takes Twitter video ads to the next level

Amazon, Maruti and Motorola have come onboard as the first advertisers in the market

Twitter Launches In-Stream Video Ads in India with Amazon, Maruti and Motorola

With In-stream Video Ads, advertisers can align with premium videos from hundreds of the world’s top publishers

Will Kochi be the next creative agency hotspot of India?

Kerala’s creative agencies are dishing out one celebrated campaign after another. We explore into what makes these campaigns a standout…