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Guest column: Omni-channel CRM to drive all digital marketing: Sachin Karweer, Hinduja Global Solutions Interactive

By Sachin Karweer | Dec 28, 2016

Sachin Karweer, Business head – Hinduja Global Solutions Interactive, recaps the trends that shaped the digital industry in 2016

I don't have the liberty to change my targets: Sandep Amar, CEO, Express Digital

By Saif Ahmad Khan | Dec 27, 2016

Amar claims that Express has registered 100% growth both in terms of revenues and traffic.

Content & innovation determine the fate of Indian magazine business, say industry honchos

By Rupkatha Ganguly | Nov 10, 2016

At the 10th edition of Indian Magazine Congress held in Mumbai, the contextuality of magazines in the Digital first age was analysed extensively, to enumerate changing forms and adaptations. Many known names in the sector contributed to the discussion, and the take-away stood out to be that it is ultimately content that determines a medium’s fate

After FB and Twitter, Snapchat now seeks TV content

By Ronald Menezes | Aug 19, 2016

Snapchat working on TV-like content as television faces more pressure from social media platforms

Can Facebook challenge YouTube’s video reign?

By Abhinn Shreshtha | Aug 03, 2016

As Facebook pushes aggressively to woo video content creators, is YouTube’s long held dominance in jeopardy?

Social Media Day 2016 explores social media's impact on global communication

By Abhinn Shreshtha | Jun 30, 2016

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

The Duo behind Ogilvy's Cannes Gold

By Priyanka Mehra | Jun 30, 2016

The biggest vindication for Kainaz Karmakar and Harshad Rajadhyaksha, ECDs at Ogilvy and the duo behind the campaign is that, the campaign has helped gather funds to start a rehab centre (even though they never asked for funds) and the enforcement of the ban has already been ordered in UP

Mashable launches India edition in partnership with India.com

By exchange4media News Service | Nov 03, 2015

Mashable India has a dedicated editorial team based in Mumbai and New Delhi for localized content and will offer global coverage from Mashable.com and augment it with editorial coverage from India

Ogilvy's #EndAcidSale campaign goes viral

By exchange4media News Service | Sep 19, 2015

The campaign featuring acid attack victim giving beauty tips has caught the attention of worldwide audiences including The New York Times, The Wall Street Journal, BBC World, and global personalities like Amitabh Bachchan, Ashton Kutcher have already joined the conversation

Mashable partners with India.com to launch Mashable India

By exchange4media News Service | Feb 18, 2015

Approximately half of Mashable's 42 million monthly unique visitors come from outside the USA, with India being one of the top five markets for the company

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