Search Result : Mashable News

Will Kochi be the next creative agency hotspot of India?

By Akshata R Murthy | Jul 14, 2017

Kerala’s creative agencies are dishing out one celebrated campaign after another. We explore into what makes these campaigns a standout…

Digital ad fraud-the next big organised crime?

By Abhinn Shreshtha | May 29, 2017

The need for transparency and protection for online advertising has never been more important than it is now

Is remonetisation a serious challenge for mobile wallets as tough competition too gets underway?

By Ruhail Amin | Feb 20, 2017

As the cash flow gets restored with remonetisation, digital wallet companies are hopeful that the trend of online payments will continue to witness growth despite the cash availability and fresh competition from global player, Samsung

Turner International and Bigballs Media sign Strategic Equity Investment

By exchange4media News Service | Feb 02, 2017

First investment for Turner International’s new Digital Ventures & Innovation Group strengthens Turner’s digital sports presence

Guest column: Omni-channel CRM to drive all digital marketing: Sachin Karweer, Hinduja Global Solutions Interactive

By Sachin Karweer | Dec 28, 2016

Sachin Karweer, Business head – Hinduja Global Solutions Interactive, recaps the trends that shaped the digital industry in 2016

I don't have the liberty to change my targets: Sandep Amar, CEO, Express Digital

By Saif Ahmad Khan | Dec 27, 2016

Amar claims that Express has registered 100% growth both in terms of revenues and traffic.

Content & innovation determine the fate of Indian magazine business, say industry honchos

By Rupkatha Ganguly | Nov 10, 2016

At the 10th edition of Indian Magazine Congress held in Mumbai, the contextuality of magazines in the Digital first age was analysed extensively, to enumerate changing forms and adaptations. Many known names in the sector contributed to the discussion, and the take-away stood out to be that it is ultimately content that determines a medium’s fate

After FB and Twitter, Snapchat now seeks TV content

By Ronald Menezes | Aug 19, 2016

Snapchat working on TV-like content as television faces more pressure from social media platforms

Can Facebook challenge YouTube’s video reign?

By Abhinn Shreshtha | Aug 03, 2016

As Facebook pushes aggressively to woo video content creators, is YouTube’s long held dominance in jeopardy?

Social Media Day 2016 explores social media's impact on global communication

By Abhinn Shreshtha | Jun 30, 2016

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem