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HDFC Bank, Airtel, SBI are India’s most valuable brands: BrandZ report

By exchange4media News Service | Sep 22, 2016

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown

Havas brings on board Vivek Dhyani as Group Creative Director, India

By exchange4media News Service | Sep 20, 2016

Dhyani has joined Havas formerly Havas Worldwide in Gurgaon as Group Creative Director from August Communications, where he was, till recently, one of the founder-directors

Lowe Lintas appoints Joy Mohanty as Regional President, North & East

By exchange4media News Service | Sep 15, 2016

He will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer

Why original content will continue to be a differentiator for OTT players?

By Madhuwanti Saha | Sep 02, 2016

Every OTT player, big or small, is focussing on original content since that’s where the differentiation and future lies

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

Hakuhodo Percept appoints Sanjay Kacker as Executive Director-Diversified Services

By exchange4media News Service | Aug 09, 2016

Kacker will be leading Hakuhodo India’s Diversified Services Division. Reporting directly to Elvis Sequeira, Chief Operating Officer, Hakuhodo Percept and Anuj Tandon, CFO, Hakuhodo Percept, he will also be handling New Business Development initiatives

HUL, Bajaj Auto, Amul, Hero Motocorp amongst winners at Pitch Top 50 Brands 2016

By exchange4media News Service | Jul 25, 2016

The gala event of the sixth edition of exchange4media’s Pitch Top 50 Brands concluded today at Hotel Le-Meridien, Gurgaon. In the presence of Maheish Girri, National Secretary, BJP, a list of the nation’s best brands was unveiled. The winners included Mahindra & Mahindra,Britannia Good Day, Amazon, Youtube, Paytm

Maxus strengthens Digital team in North, appoints Vivek Ballabh as General Manager

By exchange4media News Service | Jun 22, 2016

Ballabh joins Maxus from Cheil India, where he managed the media operations for multiple clients. He brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns

Oppo, Amazon, Vimal record maximum impressions during VIVO IPL

By exchange4media News Service | Jun 13, 2016

The ninth season of VIVO IPL clocked advertising revenue of Rs 1,200 crore with its sponsorship from more than 80 brands

New launches, ad campaigns propel Indian auto sales growth in May

By Ronald Menezes | Jun 10, 2016

The Indian auto industry continued its growth in the month of May. New launches, recent ad campaigns and TVCs launched over the last three months have helped lure customers towards the increased sales

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