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Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Our current market share has been the highest ever at 47.3%: Sanjeev Handa, Maruti Suzuki

By Ruhail Amin | Jan 13, 2017

Sanjeev Handa, VP Marketing , Maruti Suzuki speaks about the big digital push that the company has adopted and how the brand has managed to tackle the rough patch that demonetisation brought with it.

Dentsu Impact ropes in Swati Ratnakar as VP - Planning

By exchange4media News Service | Jan 06, 2017

Ratnakar will lead content and strategy on the digital mandate for Maruti Suzuki.

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump

By Ruhail Amin | Jan 06, 2017

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.

Maruti Ciaz leads TV ad spends with 6.21% share beating Chevrolet Beat, Hyundai Elantra: SilverPush report

By exchange4media News Service | Jan 04, 2017

According to the SilverPush report, digital marketing spends of the automobile sector dipped significantly post demonetisation. Twitter attracted the most attention and advertising spends from luxury car makers

Sakshi Malik wins Brand Ambassador award for Datsun at NDTV Car and Bike Awards

By exchange4media News Service | Dec 20, 2016

Skoda Superb wins the Car of the Year Award while Honda Navi wins Two Wheeler of the Year Award

Automakers grim as demonetisation puts brakes on sales figures

By exchange4media News Service | Dec 13, 2016

Demonetisation has affected one of the fastest growing sectors with some automobile majors stretching their scheduled breaks in production from five to 15 days. But the automobile majors have taken this cash crunch as a challenge and are offering various incentives to pick retail sales

Indian Marketing Awards 2016: Winners Speak

By exchange4media News Service | Dec 06, 2016

Mediacom Communications won 1 Gold and 2 Silver metals. It won a Gold for ‘P&G- Ariel-Dads Share the load - Men for Laundry’ campaign in the Consumer Insights category

Mediacom Communications, Nestle lead the pack at Indian Marketing Awards 2016

By exchange4media News Service | Dec 05, 2016

exchange4media celebrated the best and brightest work seen in marketing at the annual Indian Marketing Awards held in Delhi today

Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

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