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Flashed Yesterday: Maruti Suzuki India's media mandate slated to go to the Dentsu Aegis Network

By Priyanka Mehra | Feb 16, 2017

The incumbent agency on the account is IPG Mediabrands Initiative

Shopclues makes a surprise entry in BARC's Top 10 Brands

By exchange4media News Service | Feb 03, 2017

While Amazon, Myntra and Snapdeal fail to make it to BARC’s Top 10 Brands, online retail firm Shopclues enters the list at fourth spot

Amazon India tops BARC's Top 10 Brands list for the third consecutive week

By exchange4media News Service | Feb 01, 2017

BARC India’s third week of 2017’s viewership and ad insertions data saw Amazon topping Top 10 Brands for the third consecutive time and strengthening its position in the Top 10 Advertiser list

With Maruti, ITC, Titan and TGBL’s media pitches, Rs 1300 crore of ad monies up for grabs

By Priyanka Mehra | Jan 30, 2017

The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Our current market share has been the highest ever at 47.3%: Sanjeev Handa, Maruti Suzuki

By Ruhail Amin | Jan 13, 2017

Sanjeev Handa, VP Marketing , Maruti Suzuki speaks about the big digital push that the company has adopted and how the brand has managed to tackle the rough patch that demonetisation brought with it.

Dentsu Impact ropes in Swati Ratnakar as VP - Planning

By exchange4media News Service | Jan 06, 2017

Ratnakar will lead content and strategy on the digital mandate for Maruti Suzuki.

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump

By Ruhail Amin | Jan 06, 2017

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.

Maruti Ciaz leads TV ad spends with 6.21% share beating Chevrolet Beat, Hyundai Elantra: SilverPush report

By exchange4media News Service | Jan 04, 2017

According to the SilverPush report, digital marketing spends of the automobile sector dipped significantly post demonetisation. Twitter attracted the most attention and advertising spends from luxury car makers

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