iProspect releases 2018 Future Focus: The New Machine Rules

iProspect released their third annual 2018 Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertisi...

Sujeet Mishra joins Times Now as Marketing Head

Mishra joins Times NOW after a successful stint at ABP News Network

Our focus is on digital: Karthik Raman, CMO, IDBI Federal Life Insurance

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next y...

Cipla’ s digital transformation continues-launches two digital education platforms

In continuation of its commitment to patient-centricity & digitisation, Cipla announces the launch of 2 digital assets; one aimed at healthcare profes...

OnePlus, Amazon and 42 brands team up with Star Wars: The Last Jedi

The team has collaborated with 44 brands including OnePlus, Celio, Hasbro, Lego, Funskool, Amazon, Myntra, Scholastic, Hamleys and Tata Motors amongst...

Co-branded marketing media spends for Hindi films Rs100 cr a year: ESP Properties Report

ESP Properties, the sports and entertainment programming specialist arm of GroupM, released the first edition of the entertainment marketing report, S...

USP not consistent; can be copied: Rahul Balachandran, YLG Salon

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Guest Column: Nothing can help build a brand better than effective social networking: Marketing Professors, IFIM Business School

The adoption of smartphones by all sections of the society has triggered popularity of social media popularity and marketers have to utilise this to e...

Baba Ramdev, Patanjali great examples of disruptive differentiation: Industry experts on IPOY 2017

Baba Ramdev was recently named the Impact Person of The Year (IPOY) 2017 for causing unprecedented disruption in the FMCG industry in India with the l...

Investing in digital not futuristic but a real-time requirement: Rahul Jhamb, Forever 21

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Brands can cross current Rs 100 cr mark with strategic film associations: Vinit Karnik, ESP Properties

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Sho...

Paresh Chaudhary steps down as CEO, Madison PR

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.

We want McDowell's No 1 Yaari to be intrinsically embedded in culture: Amrit Thomas, Diageo India

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’...

Group M to shift key digitally driven clients to Essence in 2018: CEO- APAC, Essence

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan...

Taapsee Pannu Stands Strong with Women’s Horlicks

Women’s Horlicks launches new campaign to raise awareness about bone health amongst women

CogMat wins digital mandate for Lohiya Group’s Gold Drop and Sooprlife brands

The agency will manage the brands’ entire digital media duties, including Social Media Management, Search Engine Optimisation, Influencer Marketing, M...

Mindshare appoints M K Machaiah as Chief Innovation Officer – South Asia

Mindshare, India’s largest full service media agency, a part of GroupM has announced the appointment of M K Machaiah, known as Mac, as Chief Innovatio...

“The turnover of Patanjali will increase to Rs 1 lakh crores in the coming three to five years”

Baba Ramdev gave an inspiring speech as he won the Impact Person of the Year award on December 11