Co-branded marketing media spends for Hindi films Rs100 cr a year: ESP Properties Report

ESP Properties, the sports and entertainment programming specialist arm of GroupM, released the first edition of the entertainment marketing report, S...

Paresh Chaudhary steps down as CEO, Madison PR

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.

We want McDowell's No 1 Yaari to be intrinsically embedded in culture: Amrit Thomas, Diageo India

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’...

Group M to shift key digitally driven clients to Essence in 2018: CEO- APAC, Essence

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan...

Taapsee Pannu Stands Strong with Women’s Horlicks

Women’s Horlicks launches new campaign to raise awareness about bone health amongst women

CogMat wins digital mandate for Lohiya Group’s Gold Drop and Sooprlife brands

The agency will manage the brands’ entire digital media duties, including Social Media Management, Search Engine Optimisation, Influencer Marketing, M...

Mindshare appoints M K Machaiah as Chief Innovation Officer – South Asia

Mindshare, India’s largest full service media agency, a part of GroupM has announced the appointment of M K Machaiah, known as Mac, as Chief Innovatio...

“The turnover of Patanjali will increase to Rs 1 lakh crores in the coming three to five years”

Baba Ramdev gave an inspiring speech as he won the Impact Person of the Year award on December 11

ALTBalaji Originals Now Available in Malayalam, Telugu and Tamil languages

India's one of the largest online platform for original shows, ALTBalaji, has acquired leadership position within 8 months of launch in April 2017

Mindshare appoints Michael Beecroft as Chief Investment Officer, APAC

He will be working closely with Mindshare and GroupM trading teams in all local markets to ensure that clients get access to quality local inventory,...

Airbnb India witnessing 200% growth YoY: Amanpreet Bajaj

Amanpreet Bajaj, Country Manager, Airbnb India was speaking about the growth of reimagined travel experiences which the company has ensured at the rec...

Dentsu Webchutney bags creative mandate for Goomo

Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omni-channel, travel-...

Dentsu Webchutney bags creative mandate for Goomo

Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omni-channel, travel-...

Impact Person Of The Year: Which Of These Predictions Will Come True Tonight?

Industry leaders play the guessing game, and tell us who according to them would win the IMPACT Person of the Year 2017 award

Adex takes a beating; industry hopes for revival in 2018

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Soho Square Wins the Creative Mandate for Medlife

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

The world’s largest radio network is about to finalize their contract with us: Cory Bixler, The Festival of Bharat

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will...

We’re the highest spender in our category: Chandru Kalro, MD, TTK Prestige

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication