e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

Belmond's new campaign #TheArtOfBelmond celebrates life in uber stylish way

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmon...

Jet Airways ties up with Vidya Balan's Tumhari Sulu

The partnership is part of the airline’s philosophy to constantly seek and use new, engaging ways in order to strengthen connect with its guests and c...

Airbnb unites the world with its Diwali campaign

The campaign is part of Airbnb’s larger global campaign, Live There which gives travelers a refreshing perspective of popular destinations

Ask The Doctor with Sandeep Goyal

Are you a young professional looking for some expert advice? exchange4media will find you first-hand solutions from Sandeep Goyal, Vice Chairman of Th...

Britannia has increased digital spends by 10-15 per cent this year: Ali Harris Shere, VP – Marketing

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands avail...

We intend to build our business in the Southeast Asian market from the ground up: Milind Pathak, Httpool

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressivel...

Guest Column: Is digital display set to become the all-important 'other screen'?

As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns its...

Indian digital space saw 10,000 advertisers this festive month: Adby Ventures Report

97 per cent of the desktop and mobile display market is yet to adopt video advertising. This indicates the low penetration of video as an ad medium on...

You can’t make a brand by spending 100 crores: Ferzad Palia, Head-Youth, Music and English Entertainment, Viacom 18

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

‘Hollywood On Café’ has been propositioned as a premium property to advertisers: Aparna Bhosle, ZEEL

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BB...

TV channels line up special shows to cash in on Diwali weekend

Tune in to television for new food and home shows, critically acclaimed movies and blockbusters to business shows on market

Why Vivo is missing in action this festive season?

The Chinese smartphone maker, which is known for big ad spends, is missing in action this festive season

Capgemini unveils new brand identity

The new brand identity uses three fundamental differentiators to reflect Capgemini’s unique character and strengths

Snapdeal CFO Anup Vikal resigns

His resignation comes three months after Snapdeal’s acquisition by Flipkart fell through

India mobile ad spend to grow by 85% in 2017, estimates e-marketer

The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast