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Is remonetisation a serious challenge for mobile wallets as tough competition too gets underway?

By Ruhail Amin | Feb 20, 2017

As the cash flow gets restored with remonetisation, digital wallet companies are hopeful that the trend of online payments will continue to witness growth despite the cash availability and fresh competition from global player, Samsung

Pitch Madison Advertising Report 2017: What advertisers are getting wrong?, experts debate with Arnab Goswami

By exchange4media News Service | Feb 20, 2017

The Pitch Madison Advertising Report 2017 was recently released at the ITC Grand Central in Mumbai. On the sidelines of the launch a panel discussion was held on the topic, What advertisers are getting wrong?, moderated by Arnab Goswami

Alpenliebe Gold campaign celebrates the little moments of joy

By exchange4media News Service | Feb 18, 2017

The candy brand’s new heart-warming ad highlights family love

Amazon Prime Video redefines 'India Ka Naya Primetime'

By exchange4media News Service | Feb 18, 2017

Created by Leo Burnett India, the new campaign breaks previously held ideas of traditional entertainment consumption

Tanishq's Rivaah campaign celebrates love between fathers and daughters

By exchange4media News Service | Feb 18, 2017

The campaign, designed by Lowe Lintas, gives this enduring relationship an emotional touch

'Good for Me' outweighs 'Good for All' as a driver of company reputation, finds Weber Shandwick study

By exchange4media News Service | Feb 17, 2017

In fact, 85 per cent of global consumers judge companies today by how they respond to crises and issues rather then by what media says

Club FM 99.6 of Mathrubhumi Group to host AR Rahman Show on 17thMarch, 2017

By exchange4media News Service | Feb 17, 2017

I am thankful to Mathrubhumi for organising my show; it feels great to perform in UAE after seven years, says Rahman

Parties should approach ASCI for redressal, says BARC India on ET-Now, CNBC-TV18 Budget coverage saga

By Priyanka Mehra | Feb 17, 2017

ET Now from the Times Group umbrella claims that its rival CNBC TV18 played foul by placing itself on multiple frequencies on Budget Day, and that helped bump up its viewership. CNBC TV18 on the other hand says it played within the rules. The channel has written to IBF, NBA and BARC India complaining that CNBC TV18 made its Budget Coverage feed available on multiple frequencies, which on other days carry its group channels.

Truebil raises USD 3 million in Series A funding from Chinese VC Fund Shunwei Capital

By exchange4media News Service | Feb 17, 2017

Shunwei Capital chooses Truebil, nation’s only curated and verified marketplace for pre-owned cars, to make its maiden investment in India

With the overseas subscription box business growing exponentially, is India ready?

By Shraddha Shirodkar | Feb 17, 2017

“The success of innovative subscription brands, particularly among younger age groups, has disrupted some industries and has challenged established business models,” observed Warc Toolkit 2017, earlier this month

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