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Indigo iStrat wins digital mandate for Indepay Networks

By exchange4media News Service | Jan 20, 2017

As part of the mandate, the agency will handle Indepay’s Brand Communication, Social Media and Digital Media planning for India and other global markets

Netcore reinvents itself, unveils new brand Identity

By exchange4media News Service | Jan 20, 2017

The brand hopes to keep up with the ever-changing marketing technology landscape to provide customers with infinite possibilities and experiences.

SUN TV Network to launch Nandini across its GEC channels

By exchange4media News Service | Jan 20, 2017

The magnum opus fiction is scheduled to air on Sun TV, Gemini TV, Udaya TV, and Surya TV

Airtel appoints Raj Pudipeddi as CMO & Director - Consumer Business

By exchange4media News Service | Jan 19, 2017

Pudipeddi will be responsible for driving market share, strengthening the Airtel brand and driving customer centric innovations within the teams

Alchemist wins Au Housing Finance's branding, strategy and creative mandate

By exchange4media News Service | Jan 19, 2017

Au Housing Finance, which recently demerged from its parent company Au Financiers, is looking to revamp the brand including changing the name, creating a fresh visual identity and new creative communication

Auto industry growth seen at 6-7% in 2017; Ford to grow in line or faster than sector: Rahul Gautam, Ford India

By Ruhail Amin | Jan 19, 2017

Ford India has set its 2017 vision in action by rolling out a new ad campaign. The company has also allocated Rs 25 crore purely for its digital marketing in a bid to wrestle with its competitors head on. In an interview with exchange4media, Rahul Gautam, VP, Marketing Ford India shares his views on Ford India new aggressive stance and more

Effie Awards 2017 names Nicole McMillan and Kitty Lun as Heads of Jury

By exchange4media News Service | Jan 19, 2017

The coveted awards celebrate ideas that work and honor marketing communications that have achieved the most significant results

Experiential marketing plays key role in Tata Motors' Hexa launch

By Shraddha Shirodkar | Jan 19, 2017

With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA

Global advertising spend for mobile video seen at 28% CAGR over five years: Warc Toolkit 2017

By exchange4media News Service | Jan 19, 2017

Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service

HT Media consolidates its brands with Dentsu Impact

By exchange4media News Service | Jan 19, 2017

With this move, Dentsu Impact becomes the prime strategic and communication partner for HT Media handling communication for all brands from the group, barring its radio brands Fever FM & Nasha FM, which are handled by Ogilvy & Mather

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