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Cheil India appointed as Digital Agency on Record for Signutra and Groviva

By exchange4media News Service | Jul 25, 2017

Cheil India won the mandate after a multi-agency pitch

Guest Column: Content Marketing is the next wave in the communication space: Ritesh Singh, #ARM Worldwide

By Ritesh Singh | Jul 25, 2017

Content Marketing is the new wave of disruption in global business market, says Singh

IPG Mediabrands launches MAGNA in India

By exchange4media News Service | Jul 25, 2017

The agency will be headquartered in Gurgaon

More than 80% of our transactions are digital now: Ravi Santhanam, CMO, HDFC Bank

By Neeta Nair | Jul 25, 2017

Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

MSL India Announces New Video, Social and Content Leadership Roles

By exchange4media News Service | Jul 25, 2017

The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise

Publicis Ambience and Ambuja Cement mutually part ways

By exchange4media News Service | Jul 25, 2017

This decision marks the end of an almost four-year association between the two parties

Q1'18: ZEEL shrugs off demonetization woes, registers positive ad revenue growth

By exchange4media News Service | Jul 25, 2017

Overall advertising revenue for the quarter was Rs. 966.5 crore while overall subscription revenue for the quarter was Rs. 479.1 crore

Sandeep Amar steps down as CEO, Indian Express Digital

By Ruhail Amin | Jul 25, 2017

Amar had joined Indian Express Digital at a time after the company has gone through a significant revamp of its digital presence

Uber India appoints Sanjay Gupta as Head of Marketing

By exchange4media News Service | Jul 25, 2017

Gupta to focus on further strengthening brand Uber in India

Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

By exchange4media News Service | Jul 25, 2017

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

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