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Hootsuite launches Rs 50 lakh integration fund to accelerate social transformation in enterprises

By exchange4media News Service | Apr 29, 2017

This fund along with a new partner portal makes it simple for developers to build on the Hootsuiteplatform

Mirinda introduces innovative packaging to further its #releasethepressure campaign

By exchange4media News Service | Apr 29, 2017

The packaging innovation is a part of Mirinda’s ‘No More Pressurepanti, Only Pagalpanti’ campaign

PR Boutiques International expands membership by adding Nucleus PR in India

By exchange4media News Service | Apr 29, 2017

This brings the organization's membership to 37 agencies, representing 13 countries

Viu hits 6 million active users; 50% growth in 4 months

By exchange4media News Service | Apr 29, 2017

Viu Originals provides exclusive and unique Asian premium content to viewers

Concept-One wins USD 4 million digital mandate for Televisory

By exchange4media News Service | Apr 28, 2017

We are all set to launch Televisory’s innovative products in the key markets of US, Poland and Brazil, says Abhishek Razdan, CEO, Concept-One

Movie marketing 2.0: From generic to technology driven

By Ruhail Amin | Apr 28, 2017

Film promotion and marketing has come a long way from being a generic subject for marketers to something that is extremely targeted and uses data driven insights. We unravel the latest trends in movie marketing and promotion, and look at key shifts in this domain

OTTOEDGE is the official creative, digital and media agency for MAN Trucks India

By exchange4media News Service | Apr 28, 2017

The first official agency appointed by MAN Trucks India after a 3-month rigorous pitch process, OTTOEDGE will chart out MAN’s advertising communication strategy for CLA range of vehicles

Republic appoints Mindshare as media agency & Ogilvy as creative agency

By exchange4media News Service | Apr 28, 2017

With Republic heading closer to its launch date, a massive marketing campaign is in the works to promote its launch

Vishal Chaddha moves on from HT Media

By Saif Ahmad Khan | Apr 28, 2017

Vishal Chaddha is moving on from HT Media after five years with the company

Discovery announces digital partnerships with VS Media and TABILABO

By exchange4media News Service | Apr 27, 2017

These initiatives to transform and accelerate Discovery’s growth across Asia Pacific

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