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Content marketing forms a vital cog in the overall strategic marketing machinery

By Ronald Menezes | Aug 23, 2017

60 percent of the APAC marketers and agencies believe in making it their top priority for the industry

Digital marketing agency CogMat starts Gulf Operations with PRAN Foods

By exchange4media News Service | Aug 23, 2017

Retainer includes social media marketing for the Arab region

FCB India appoints Jyotsana Singh Kaushik as its Vice President

By exchange4media News Service | Aug 23, 2017

Kaushik will be based in the Gurgaon office and will be leading the business vertical on Horlicks.

Former Micromax CMO joins GROHE as Country GM

By exchange4media News Service | Aug 23, 2017

Sanitaryware leader poised to leverage Shubhajit Sen’s extensive expertise

Guest Column: IoT all set to change the Digital Marketing landscape: Rahul Ramachandran, Manager – Branding & PR, Great Lakes Institute of Management

By Rahul Ramachandran | Aug 23, 2017

While the question of ethics, privacy and security are still under questionable turf, Internet of Things has already started acquiring its space in the world

ICMA 2017: Digital branded content done right

By exchange4media News Service | Aug 23, 2017

Entries by Tata Tiago, TVF, Dove and Voot exemplify exceptional brand stories

ICMA 2017: Strategic view of content more important than virality: Ronita Mitra

By Abhinn Shreshtha | Aug 23, 2017

The Founder and Chief Strategist at Brand Eagle tells us what it takes to build a great content strategy as ICMA awards inches closer

Inuxu's 'adgebra' platform joins forces with iZooto for native ads in browser notifications

By exchange4media News Service | Aug 23, 2017

adgebra and iZooto have collaborated to help publishers monetize web notifications since they drive about 40 per cent traffic for select publishers

Orkla makes a sweet entry in India with Laban

By exchange4media News Service | Aug 23, 2017

Launches Norway's No. 1 confectionery brand - Laban - for the first time in India

The consumer is hooked on to content all day long: Jignesh Maniar, Onads Communication

By Venkata Susmita Biswas | Aug 23, 2017

Ad man Jignesh Maniar’s agency will now create engaging video content for brands

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