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IMA 2016: Lessons learnt by Lifetime Achievement Award winner Harsh Mariwala

By Saif Ahmad Khan | Dec 05, 2016

In his acceptance speech, Marico’s Chairman reflected on the five lessons that his professional career taught him

The Glitch wins the digital mandate of hair oil brand Indulekha

By exchange4media News Service | Nov 30, 2016

As part of this mandate, the agency will handle the digital advertising and social media marketing, content production and reputation management for the brand

e4m Conclave 2016: It is time for an integrated approach to marketing - Experts

By exchange4media News Service | Nov 18, 2016

How does a brand get the best out of traditional media in a digital world? Is there any reason to think that traditional media is less relevant now than it was earlier? This was the topic of discussion by a panel comprising of both marketers and media planners at the 16th exchange4media Conclave held in Mumbai on November 16, 2016

Experts to debate on how to get the best of traditional media in the digital world @ e4m conclave

By exchange4media News Service | Nov 15, 2016

The 15th edition of the conclave under the umbrella theme ‘Marketing 4.0 – Building Brand Love with Emotions and Technology’ aims to get all industry stakeholders on the same platform to discuss the changing global communication industry, with speci?c focus on India

Mudra's Sambit Mohanty to join J Walter Thompson Delhi as NCD

By Priyanka Mehra | Nov 09, 2016

Mohanty was in the news recently for his work on Pan Bahar with Pierce Brosnan

GreedyGame appoints Ankit Rawal as VP, Revenue

By exchange4media News Service | Oct 27, 2016

Prior to entering the mobile advertising industry he’s worked with top companies such as Microsoft and Oracle.

Puneet Kapoor moves to McCann Bangalore

By exchange4media News Service | Oct 08, 2016

Kapoor started his career with Saatchi & Saatchi Delhi in 1997. In his career spanning 19 years, he has worked with agencies like Leo Burnett, Enterprise Nexus, Ogilvy, McCann, ElevenBrandworks& BBH before joining McCann

FCB Cogito appoints Vidyadhar Wabgaonkar as President

By exchange4media News Service | Oct 04, 2016

Wabgaonkar has also headed Strategic Planning at FCB Ulka (Mumbai and South) and is currently leading the Strategic Planning effort at FCB Interface, which he will continue to do along with his new responsibility at FCB Cogito

McCann India wins big at Asia Pacific APPIES 2016

By exchange4media News Service | Sep 20, 2016

McCann’s gold winning work included the much successful re-launch campaign for Maggi, the ‘Light up a village’ campaign for Western Union and thecCulture-inspired idea of ‘Dettol KaDhula’ to promote hygiene in India

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