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Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 20, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Ketan Desai appointed President North, GREY Group India

By exchange4media News Service | Jan 10, 2017

Desai will be based in GREY's Delhi office and will work closely with Sunil Lulla, Chairman and Managing Director, GREY Group India

8 brand endorsers who made news in 2016

By Sarmistha Neogy | Jan 04, 2017

Pierce Brosnan, MS Dhoni, Ranveer Singh, Aamir Khan, PM Modi, Salman Khan made news last year for their endorsements

Subhadeep Dawn joins Contract Bangalore as Creative Group Head

By Sarmistha Neogy | Jan 03, 2017

Earlier to this, he was working as the Creative Supervisor at DDB Mudra, Kolkata

Taproot Dentsu starts operations in Delhi

By exchange4media News Service | Jan 03, 2017

Based only in Mumbai since its inception in 2009, it has now formally commenced operations in Gurgaon

Sahara India Life Insurance leads BARC's top 10 brands list in week 51

By exchange4media News Service | Dec 30, 2016

Top 10 Brands list under BARC’s Across Genres category for the week 51 (December 17-23) saw the insurance company leading the chart with 14,194 insertions; Hindustan Lever, Patanjali came first and second respectively in Top 10 advertisers list

Guest Column: Eat, pray, love and… give!: Rajendra Khare, SureWaves MediaTech

By Rajendra Khare | Dec 24, 2016

As corporates seek to make the lives of those around more meaningful, the practice of corporate gifting has gained renewed meaning and deeper intensity

Director of Income Tax and Pradhan Mantri Ujjwala Yojana enter BARC's Top 10 advertiser list @week 50

By exchange4media News Service | Dec 23, 2016

BARC’s Top 10 Brands list under their Across Genres chart for the week 50 (December 10-16) saw the surprise entry of two government players, Director of Income Tax and Pradhan Mantri Ujjwala Yojana

Parachute Advansed Body Lotion unveils new campaign

By exchange4media News Service | Dec 22, 2016

The digital video highlights the importance of confidence in a young woman's life

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