Search Result : Mallikarjun Das News

BW Marketing Whitebook launch: Marketers discuss challenges in connecting with consumers with new age technology

By exchange4media News Service | Jul 28, 2016

At the 12th edition of BW Businessworld Marketing Whitebook, marketers discussed the challenges that lay ahead of them in reaching out to audience with respect to new age technology

Starcom wins Dabur SEO digital mandate

By Priyanka Mehra | Jul 27, 2016

The SEO mandate will include building engagement and visibility for as many as eight of Dabur online brands

Publicis Media announces key appointments; Mallikarjun Das is Group CEO, Starcom India

By exchange4media News Service | Jul 01, 2016

Publicis Media today unveiled structure and leadership appointments for its organisation, as announced by Anupriya Acharya, CEO, Publicis Media, India

Madison’s Basabdutta Chowdhary to join Starcom Media Vest as COO

By exchange4media News Service | Nov 25, 2015

She will be reporting into Hanley King, chairman, SMG India, and Mallikarjun Das, CEO, SMG - India

Kabir Ahmed joins RAPP India as Group Director- Brand Communication

By exchange4media News Service | Aug 05, 2015

He takes on the new position following his stint as Brand Services Director at Lowe, Mumbai

Vinay Hegde joins Starcom Mediavest Group as National Trading Director

By Priyanka Mehra | Aug 04, 2015

“We are delighted to have Vinay on board. He is a seasoned, highly skilled media professional with deep relationships and strong negotiation skills. We look forward to working with him,” said Mallikarjun Das, CEO of Starcom MediaVest Group India

Starcom Mediavest Group appointed as digital partner for Cadbury Dairy Milk

By Priyanka Mehra | Dec 11, 2014

SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for the brand

Big brands stay wary of Pro Kabaddi League sponsorships

By Collin Furtado | Jul 30, 2014

While big names are yet to sponsor the League, it has managed to rope in smaller brands like and Lenskart. As per experts, the undefined viewership profile, lack of famous faces & uncertainty of ratings are keeping advertisers wary of full-fledged IPL-like associations as of now

Will Sony's Yudh battle its way into higher viewership ratings?

By Collin Furtado | Jul 30, 2014

Despite numerous pre-launch marketing initiatives & a star-studded cast, Yudh, which marks Bachchan's debut in the fiction segment, has received a lukewarm response from the audience in its first week with an average of 1.4 TVMs. Will the mini-series grow on the audience over time?

Our desire is to go back and bring Samsung into the fold: John Sheehy

By Priyanka Mehra | Jun 25, 2014

SMG's traditional foot print in India isn't dominant and we may get over shadowed by agencies like GroupM, Madison and PHD, but this fires us to do even better, says John Sheehy, President, Global Operations, Starcom MediaVest Group