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Goibibo appoints Publicis as its creative agency

By exchange4media News Service | Apr 21, 2017

The agency will lead development of all campaigns for the brand from its Gurgaon office

FCB Interface appoints Gulshan Singh as Executive Planning Director

By exchange4media News Service | Apr 13, 2017

Singh will be based out of Mumbai and will be responsible for upping the planning ante at Interface

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

By exchange4media News Service | Mar 10, 2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

By exchange4media News Service | Mar 10, 2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

Will IPL season 10 help ad spends out of the shadows of demonetisation?

By Ruhail Amin | Mar 09, 2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Will IPL season 10 help ad spends out of the shadows of demonetisation?

By Ruhail Amin | Mar 09, 2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Consumer behaviour has negatively impacted Search Engine Marketing

By Venkata Susmita Biswas | Mar 06, 2017

The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.

Times Internet announces two senior appointments

By exchange4media News Service | Feb 24, 2017

Rattan Chugh joins as Chief Peoples Officer while Vivek Pandey joins as VP of Growth and Analytics

RBNL strengthens leadership team with three new appointments

By exchange4media News Service | Feb 02, 2017

Appoints Atul Razdan, Nidhi Gulia and Sanil Suneja as National Programming Head, National Marketing Head and Regional Business Head (Delhi) respectively

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

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