Search Result : Makemytrip News
 

Criteo appoints Siddharth Dabhade as GM, India

By exchange4media News Service | Jun 22, 2017

His key focus shall be on building product and partnership strategies and shaping the future of personalised marketing strategies

New Criteo tool promises average 20-30% higher publisher revenue

By Abhinna Shreshtha | Jun 08, 2017

Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers directly to advertisers

Rajan Anandan takes over as new IAMAI Chairman

By exchange4media News Service | May 26, 2017

Anandan takes over from Kunal Shah, Co-founder & Chief Executive Officer, FreeCharge

It's Ranbir Vs Ranveer on travel portals. Yatra ropes in Ranbir Kapoor to counter MMT

By Venkata Susmita Biswas | May 16, 2017

Competitor Makemytrip has been featuring Ranveer Singh, Alia Bhatt and Diana Penty in its marketing campaign

As a regular fixture during IPL, Goibibo and MMT deploy celebs and humour in their new ads

By exchange4media News Service | May 10, 2017

While Goibibo has roped in Deepika Padukone as its brand ambassador, MMT has released a series of ads featuring Ranveer Singh, Alia Bhatt and Diana Penty

Goibibo appoints Publicis as its creative agency

By exchange4media News Service | Apr 21, 2017

The agency will lead development of all campaigns for the brand from its Gurgaon office

FCB Interface appoints Gulshan Singh as Executive Planning Director

By exchange4media News Service | Apr 13, 2017

Singh will be based out of Mumbai and will be responsible for upping the planning ante at Interface

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

By exchange4media News Service | Mar 10, 2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

By exchange4media News Service | Mar 10, 2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

Will IPL season 10 help ad spends out of the shadows of demonetisation?

By Ruhail Amin | Mar 09, 2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

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