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Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

8 brand endorsers who made news in 2016

By Sarmistha Neogy | Jan 04, 2017

Pierce Brosnan, MS Dhoni, Ranveer Singh, Aamir Khan, PM Modi, Salman Khan made news last year for their endorsements

Citi creates a bond this Diwali with #WhatsyourDiwaliDelight campaign

By exchange4media News Service | Nov 14, 2016

Citi came up with integrated media campaign to showcase how people can plan something special for their loved ones despite not being physically present

Guest Column: Building a technology brand in 2016: Vartika Verma, CREO

By exchange4media News Service | Oct 19, 2016

Let data work in the background to increase relevance for your brand so that you can pave the path to creating beautiful and memorable interactions. Delight the customer because there are many more out there to lure your customers with baits, cash, offers and more, writes Vartika Verma, CMO at CREO

MakeMyTrip to buy ibibo Group

By exchange4media News Service | Oct 19, 2016

The value of combined company pegged at $1.5 billion

MakeMyTrip's five-week long festive campaign with Alia Bhatt-Ranveer Singh goes live today

By exchange4media News Service | Sep 30, 2016

Will promote the new ‘Pay at Checkout’ feature to allay consumer reluctance while paying beforehand for hotel booking

Lowe Lintas appoints Joy Mohanty as Regional President, North & East

By exchange4media News Service | Sep 15, 2016

He will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer

Global Citizen movement launches its India chapter

By exchange4media News Service | Sep 13, 2016

The platform will comprise a distinctive mix of events, grassroots activism, media campaigning and online activation, to catalyse India’s journey towards achieving the Global Goals for Sustainable Development, and to bring about the end of extreme poverty

MakeMyTrip appoints Isobar India as their Digital Partner Agency

By exchange4media News Service | Aug 06, 2016

As their digital partner, the agency will handle digital brand engagement and social media management duties

Bajaj, Amazon & MakeMyTrip feature among YouTube's most watched ads list

By Ronald Menezes | Jul 25, 2016

We take a look at the top 10 most watched ads list which was released by Google for H1 2016

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