Search Result : Makemytrip News
 

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

By exchange4media News Service | Mar 10, 2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

Will IPL season 10 help ad spends out of the shadows of demonetisation?

By Ruhail Amin | Mar 09, 2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Consumer behaviour has negatively impacted Search Engine Marketing

By Venkata Susmita Biswas | Mar 06, 2017

The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.

Times Internet announces two senior appointments

By exchange4media News Service | Feb 24, 2017

Rattan Chugh joins as Chief Peoples Officer while Vivek Pandey joins as VP of Growth and Analytics

RBNL strengthens leadership team with three new appointments

By exchange4media News Service | Feb 02, 2017

Appoints Atul Razdan, Nidhi Gulia and Sanil Suneja as National Programming Head, National Marketing Head and Regional Business Head (Delhi) respectively

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

8 brand endorsers who made news in 2016

By Sarmistha Neogy | Jan 04, 2017

Pierce Brosnan, MS Dhoni, Ranveer Singh, Aamir Khan, PM Modi, Salman Khan made news last year for their endorsements

Citi creates a bond this Diwali with #WhatsyourDiwaliDelight campaign

By exchange4media News Service | Nov 14, 2016

Citi came up with integrated media campaign to showcase how people can plan something special for their loved ones despite not being physically present

Guest Column: Building a technology brand in 2016: Vartika Verma, CREO

By exchange4media News Service | Oct 19, 2016

Let data work in the background to increase relevance for your brand so that you can pave the path to creating beautiful and memorable interactions. Delight the customer because there are many more out there to lure your customers with baits, cash, offers and more, writes Vartika Verma, CMO at CREO

123