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Nestle, Zenith Media, BBH India, Scarecrow Communications lead at Golden Mikes'17

By exchange4media News Service | Apr 13, 2017

exchange4media celebrated the best in radio advertising at the 7th edition of Golden Mikes, its premier radio awards property

Star India, Taproot Dentsu, Scarecrow Communications, The Social Street, Adfactors lead Abbys Day2 @ Goafest 2017

By exchange4media News Service | Apr 08, 2017

Day 2 @ Goafest 2017 saw Abbys awarded for Print Craft, Radio & Radio Craft, PR, Branded Content & Entertainment, Brand Activation & Promotion, Broadcast and Direct Marketing

Taproot Dentsu sweeps ABBYs with 41 metals winning 9 gold,20 silver and 12 bronze metals; Social Street wins 40 metals, JWT India bags 36 metals

By exchange4media News Service | Apr 08, 2017

The three-day Goafest 2017 concluded this evening with Scarecrow Communication and Dentsu Impact- Dentsu Aegis Network also winning big

Mindshare India, Maxus and Madison lead Media ABBYs

By exchange4media News Service | Apr 07, 2017

The Social Street won 3 Silver metals and also a Gold

Goafest 2017: Media and Publisher Abbys nominees speak

By exchange4media News Service | Apr 06, 2017

With the 12th edition of Goafest kicking off today, exchange4media spoke to some of the nominees for the Media and Publisher Abbys

Print media now in power-play mode; scrutiny of ad pricing underway across several dailies

By Saif Ahmad Khan | Apr 06, 2017

Eyeing early gains in FY18, several newspaper brands have either hiked ad rates or are mulling the same

Carat strengthens Mondelez team with two key appointments

By exchange4media News Service | Apr 05, 2017

Mayank Bhatnagar joins as senior vice president and will lead Mondelez business in India; Vinita Pachisia will be vice president, buying for Mondelez

Adidas to go fully digital; will Indian brands follow suit ?

By Venkata Susmita Biswas | Apr 04, 2017

Adidas ads will no longer be seen on television. Kasper Rorsted, CEO, Adidas recently said that the brand’s entire marketing initiatives will move to digital channels. The announcement from Rorsted serves a nudge in the right direction for advertisers who have been holding back when it comes to digital ad spends

Carried Yesterday: Punitha Arumugam moves on from Google as Managing Director, APAC, Agency and Deals

By Priyanka Mehra | Apr 01, 2017

Arumugam joined Google in 2012 as Director, Agency Business at Google

Jury Chairs announced for Goafest 'ABBY AWARDS 2017'

By exchange4media News Service | Mar 28, 2017

jury deliberation process for CREATIVE ABBY and MEDIA ABBY's has just culminated

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