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Shortlist for IPRCCA 2016 unveiled

By exchange4media News Service | Nov 29, 2016

The award process for IPRCCA 2016 is adjudicated by a thirteen-member jury led by Senjam Raj Sekhar, Head of Corporate Communications, Flipkart

Sony MAX launches third edition of 'No Talkies Nautanki Returns'

By exchange4media News Service | Nov 25, 2016

Organised exclusively for media agencies, it provides the movie buffs with the opportunity to participate in a national level competition wherein registered teams play ‘Dumb Charades’ on Bollywood films using hand gestures to enact and communicate with each other

Times Group gives women in media a chance to watch Coldplay live

By exchange4media News Service | Nov 18, 2016

The BCCL #DropAndWin opportunity is open to women from media agencies

Big advertisers shine at 1st AIM and e4m magazine advertising awards

By exchange4media News Service | Nov 10, 2016

The Association of Indian Magazines (AIM) in partnership with exchange4media constituted the Magazine Advertising Awards. In its first edition, it rewarded excellence in advertising across creative and media categories

Ashish Bhasin named Chairman of Goafest Organizing Committee

By exchange4media News Service | Nov 08, 2016

Nagesh Alai, Founder, Independent Business Advisory and Chairman of C4A has been elected as Co-Chairman of the committee

Strongest annual rise in adspend for India this year, up 13.3%: Warc

By exchange4media News Service | Nov 03, 2016

The latest Consensus Ad Forecast from Warc says that global advertising spend growth will slow down next year

Snapdeal goes all out on TV, as Flipkart, Amazon focus more on print

By exchange4media News Service | Oct 21, 2016

According to week 41 (October 8 to 14) of the BARC Ratings, Snapdeal continues to be in the list of ‘Top 10 Brands’ among the top spenders from the e-commerce lot on TV

Vinay Hegde joins Madison Media as SVP, Buying

By exchange4media News Service | Oct 18, 2016

Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business

Mobile wins as e-retailers shift ad spend strategy

By exchange4media News Service | Oct 07, 2016

Even as analysts predicted e-retailers to tighten advertising purse strings this year on the back of investor scrutiny, increasing losses and stricter government policies, mobile ad spends by e-retailers will continue to remain strong said experts we spoke with

Vikram Sakhuja to be Effie 2016 Chair, Mitrajit Bhattacharya to be Awards Co-Chair

By exchange4media News Service | Oct 04, 2016

The awards recognize and commend excellence in marketing communications and encourages thoughtful dialogue about the drivers of marketing effectiveness

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