Search Result : Madison News
 

We have not repositioned ourselves every two years: Rajat Uppal, Red FM

By Ruhail Amin | Sep 20, 2017

Despite the double whammy of demonetisation and GST, Red FM has managed to grow from 54 to the planned 70 stations in the near future. Rajat Uppal, National Head, Red FM offers more insights into this journey and the way ahead for private FM players

e4mrecap: The week that was

By exchange4media News Service | Sep 16, 2017

We list a few important stories that you may have missed in the week gone by

Vikram Sakhuja, Group CEO, Madison Communications elected as President of The Advertising Club

By exchange4media News Service | Sep 15, 2017

Vikram Sakhuja, Group CEO, Madison Communications elected as President of The Advertising Club

Ad Club AGM on Thursday to elect office bearers

By exchange4media News Service | Sep 13, 2017

Current vice-president Vikram Sakhuja, Group CEO Madison Media, is expected to be appointed as the president

Experiential marketing needs to shift from tactical to strategic—Vikram Sakhuja, CEO, Madison

By Ruhail Amin | Sep 12, 2017

With the growth of digital, traditional marketing approaches have taken a back seat. There is far greater choice and far little discrimination between brands which is now calling for more and more ways in which the brand has to come to life.

Cricket matlab Star India!!

By Venkata Susmita Biswas and Abhinn Shreshtha | Sep 05, 2017

With Star paying a premium to get cricket monopoly, will viewers and advertisers pay the price now?

IPL digital rights expected to be hotly contested

By Abhinn Shreshtha | Sep 05, 2017

Digital rights for the IPL are currently with Star India

Kinetic Worldwide's Yusuf Merchant and Adil Khan join DDB MudraMax's senior leadership

By exchange4media News Service | Aug 30, 2017

Yusuf Merchant has joined as Vice President, DDB MudraMax-OOH while Adil Khan has come on board as Associate Vice President of the same agency

Madison Media wins back Bandhan Bank account

By exchange4media News Service | Aug 29, 2017

Madison Media had successfully launched the bank in August 2015 with a high-decibel TV, Print and Outdoor campaign

Magazine journalism: Existential threat or re-imagined future?

By Ruhail Amin | Aug 28, 2017

The speed of news generation and news consumption that digital media facilitates has made print a repository of second-hand information, with many opining that print journalism, especially magazine journalism, is becoming increasingly tough to practice

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