Search Result : Madison News
 

Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

By exchange4media News Service | Sep 30, 2016

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work done in mobile marketing in the latest edition of its annual mobile awards---The Maddies

The Maddies 2016: Digital experts delve into effective mobile marketing strategies for digital-first consumers

By exchange4media News Service | Sep 30, 2016

At the second edition of exchange4media Mobile Awards – The Maddies, the panel discussion, titled Mobile: "How much is too much" involved notable speakers from digital world getting into a serious discussion on mobile marketing

The Maddies 2016: Digital experts delve into effective mobile marketing strategies for digital-first consumers

By exchange4media News Service | Sep 30, 2016

At the second edition of exchange4media Mobile Awards – The Maddies, the panel discussion, titled Mobile: "How much is too much" involved notable speakers from digital world getting into a serious discussion on mobile marketing

Dixcy Scott launches 'Fully elastic, Fully fantastic' campaign featuring Salman Khan

By exchange4media News Service | Sep 28, 2016

This is the first campaign for Dixcy Scott after O&M won the account without a pitch process early this year

Neeraj Roy elected as President of IAA India Chapter

By exchange4media News Service | Sep 28, 2016

He succeeds Srinivasan K Swamy under whose stellar leadership IAA India grew by leaps and bounds

Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | Sep 27, 2016

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

Facebook apologizes for "overstated" video metric

By Abhinn Shreshtha | Sep 26, 2016

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Indian sports sponsorship market at Rs 5,190 crore: KPMG CII Report

By exchange4media News Service | Sep 22, 2016

According to a new report titled The Business of Sports by KPMG in India, Indian sports viewership (TV) numbers grew 30 per cent over the two year period between 2014 and 2015, while in 2015, the Indian sports sponsorship market grew 6.7 per cent YoY to Rs 5,190 crore.

Ad Club re-elects Raj Nayak as Prez, Vikram Sakhuja as VP, Ajay Kakkar as Secy, Bhaskar Das as Jt Secy & Shashi Sinha as Treasurer

By exchange4media News Service | Sep 20, 2016

At the recently concluded annual general meeting, The Advertising Club unanimously elected Raj Nayak, CEO COLORS, as its President for the second consecutive term

IAA Debate: Industry honchos debate on whether quality of print advertising is affecting the medium's efficacy

By exchange4media News Service | Sep 15, 2016

Speaking in favour were Mitrajit Bhattacharya and Sandip Tarkas while Rana Barua & Kamal Basu spoke against the motion.

123