Search Result : Livemedia News
 

4G, E-com will hold key- growth for OOH in 2016

By Abhinn Shreshtha | Jan 18, 2016

The outdoor advertising industry will look to build on a good 2015 as it looks to tap the changing socio-economic tides of 2016 while also seeking to get rid of some long existing challenges.

Arun Hariharan joins LiveMedia as COO

By exchange4media News Service | Jan 14, 2016

LiveMedia has appointed Arun Hariharan as its COO. Hariharan will be based in New Delhi and spearhead the company's efforts to further consolidate its position in the industry.

Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015

By exchange4media News Service | Dec 23, 2015

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that contributed significantly to the growth of the industry

Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015

By exchange4media News Service | Dec 23, 2015

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that contributed significantly to the growth of the industry

Increase in GST worries OOH players

By Abhinn Shreshtha | Mar 12, 2015

The word is that with GST imminent in 2016, the tax is expected to go up to 16%, further adding to OOH woes

Union Budget 2015: OOH sector unhappy with service tax hike

By Abhinn Shreshtha | Mar 04, 2015

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed disappointment with the increase in service tax to 14% as it would adversely affect spending on outdoor

ZEEL announces 2nd edition of ‘Zee Leadership Series’

By exchange4media News Service | Sep 17, 2014

This year the keynote speakers are economist Alan Krueger and businessman Divya Narendra. Krueger will share his insights on world economy with relation to corporate India’s contribution & Narendra will share his views on the innovation and creativity expected in the current digital era

Dissecting the Dentsu Aegis - Milestone Brandcom deal

By Abhinn Shreshtha | Jul 30, 2014

With over 100 clients & in-depth local knowledge, Milestone Brandcom is set to be a valuable addition to Dentsu Aegis Network's arsenal, combined with its own OOH agency, Posterscope. exchange4media examines the finer points of the acquisition & its impact on OOH sector

Dentsu Aegis- Milestone Brandcom deal is good news, say OOH players

By Abhinn Shreshtha | Jul 29, 2014

OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stability and increased competition

Tax reforms, investments part of Budget wish list for OOH industry

By Abhinn Shreshtha | Jul 02, 2014

The OOH sector is hoping for a pro-business & pro-growth Budget that encourages investment. The sector is also expecting tax reforms & interest cost liberalisation that could lead to higher advertising budgets & spends

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