Search Result : Lintas News
 

It's a tiger vs dragon affair in Havells Wires' new campaign

By exchange4media News Service | Jan 14, 2017

Mullen Lintas Delhi has built the ad film around Puliyattam, a south Indian art form, as the brand hopes to further strengthen its connect with consumers

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Lowe Lintas wins creative pitch for Cargill Foods India

By exchange4media News Service | Jan 11, 2017

The account was won post a multi-agency pitch

APAC Effie Awards 2017 appoints Ashish Bhasin and Jean-Paul Burge as Heads of Jury

By exchange4media News Service | Jan 10, 2017

The remaining Heads of Jury and full jury will be announced soon

Rewind 2016: Advertising campaigns that broke social stereotypes

By Venkata Susmita Biswas | Jan 04, 2017

2016 saw many campaigns that dealt with social causes. Here are some that were the most popular

How should e-commerce players tweak their communication strategy in 2017?

By Sarmistha Neogy | Jan 02, 2017

We spoke to advertising & branding experts to understand, if communication in the e-commerce space in 2016, helped to build brands or was it only discount led...

Saraswathi Laxman moves on from ABP News Network (ANN) as Marketing Head

By Priyanka Mehra | Dec 22, 2016

She had joined the organisation in September last year

MullenLowe Lintas Group retains title of EFFIE Agency of the Year

By exchange4media News Service | Dec 17, 2016

The Advertising Club (TAC) India hosted the 16th edition of the “EFFIE AWARDS INDIA 2016” in Mumbai with over 1000 people from across the industry attending the prestigious event

'Riding' on demonetisation, Bajaj Avenger's new film urges people to acknowledge true wealth

By exchange4media News Service | Dec 15, 2016

Conceptualised by Mullen Lintas Mumbai, the film focuses on accumulating the wealth of nature rather than only materialistic wealth

Anita Karnik appointed as Senior Vice President and Business Head of Sniper

By exchange4media News Service | Dec 15, 2016

She will be part of the senior management team at The 120 Media Collective

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