Search Result : Lintas News

Brands leverage the popularity of Swachh Bharat Abhiyan

By Anurag Singh | May 26, 2017

Astral Pipes is the recent brand after Dettol, Lifebuoy, Domex and Ghadi Detergent to spread the message of hygiene for Swachh Bharat

Guest Column: How not to let Consumer Engagement turn into entertainment: Sriharsh Grandhe, EVP, LinEngage

By Sriharsh Grandhe | May 18, 2017

How did a sophisticated and mature science like Consumer Engagement, which itself is quite a vast subject, take a not-so-good turn?, mulls Grandhe

Mullen Lintas Mumbai wins integrated advertising mandate of Too Yumm!

By exchange4media News Service | May 16, 2017

Initiative from the IPG - Mediabrands group has won the media duties for the brand

Brand Factory joins Flipkart-Amazon sale war

By exchange4media News Service | May 11, 2017

With their sales almost running into each other, the brands have launched large scale campaigns to highlight their offers

Burger King assigns creative project to Lowe Lintas, Mumbai

By exchange4media News Service | May 09, 2017

The agency will be handling the launch communication for its signature product, 'The Whopper' in the Indian market

Lowe Lintas Mumbai makes #CricketMeriJaan a war cry for ardent MI fans

By exchange4media News Service | May 06, 2017

The campaign is led largely by outdoor, print, and digital with focus on merchandise too

Many clients call for pitches only because their incumbent agencies refuse to re-negotiate remuneration: Joseph George, MullenLowe Lintas Group

By Priyanka Mehra | Apr 25, 2017

Joseph George, Group Chairman & CEO, India Regional President, South & Southeast Asia, MullenLowe Lintas Group, gets candid about critical challenges faced by the communication industry today

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

By exchange4media News Service | Apr 24, 2017

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

GolinOpinion wins PR mandate for Magicbricks

By exchange4media News Service | Apr 21, 2017

GolinOpinion to build a strategic framework for Magicbricks by establishing the brand’s core values and strengthen the brand’s positioning

LIVA’s latest campaign starring Kangana Ranaut makes waves

By exchange4media News Service | Apr 15, 2017

Conceptualised by Lowe Lintas and directed by Mikon Van Gastel, the film aims to redefine fashion as the brand’s advertising moves from print to television