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Tata Communications unveils new brand campaign to highlight its diverse portfolio

By exchange4media News Service | Dec 06, 2016

Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, the campaign will roll out in December 2016 through to the end of June 2017

89% Indian employees believe in collaboration between sales & marketing: LinkedIn

By exchange4media News Service | Dec 01, 2016

A LinkedIn survey reveals highest level of sales and marketing collaboration in India compared to other countries surveyed

Guest Column: The importance of your personal currency: Ameer Ismail, GolinOpinion & dCell

By Ameer Ismail | Nov 29, 2016

Just like with any brand, building your personal currency too takes careful planning and strategizing. One sees examples of successful individuals who have used this concept exceptionally well everywhere – however, to create and use your personal currency, the only ground rule is that it must be interesting and focused, writes Ameer Ismail, Executive Director, GolinOpinion & dCell

Salesforce makes acquisition, but it is not Twitter

By exchange4media News Service | Oct 05, 2016

Despite rumours that a bid for Twitter was imminent, Salesforce, yesterday, acquired data management startup Krux for $700 million in a cash plus stock deal. Does a Twitter acquisition still make sense?

Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | Sep 27, 2016

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

OnePlus has always been about breaking norms; we may not take the conventional advertising path: Vikas Agarwal, OnePlus India

By exchange4media News Service | Sep 16, 2016

OnePlus launched a new campaign for OnePlus 3 with Amazon. In a chat, Vikas Agarwal, GM, OnePlus India reveals more on the campaign

Ittisa bags digital mandate for Vijaya Bank

By exchange4media News Service | Sep 14, 2016

The mandate also includes online reputation management, communication planning, search engine optimisationand digital analytics along with social media strategies

Tanishq's Mia raises a toast to women fighting prejudices inherent in workplaces

By Sarmistha Neogy | Sep 14, 2016

The campaign has garnered more than 2 lakh views on YouTube and shared more than 3,000 times on Facebook in the last three days

Mindshare leads the pack at inaugural Indian Content Marketing Awards

By exchange4media News Service | Sep 01, 2016

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

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