Search Result : Linkedin News

Salesforce makes acquisition, but it is not Twitter

By exchange4media News Service | Oct 05, 2016

Despite rumours that a bid for Twitter was imminent, Salesforce, yesterday, acquired data management startup Krux for $700 million in a cash plus stock deal. Does a Twitter acquisition still make sense?

Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | Sep 27, 2016

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

OnePlus has always been about breaking norms; we may not take the conventional advertising path: Vikas Agarwal, OnePlus India

By exchange4media News Service | Sep 16, 2016

OnePlus launched a new campaign for OnePlus 3 with Amazon. In a chat, Vikas Agarwal, GM, OnePlus India reveals more on the campaign

Ittisa bags digital mandate for Vijaya Bank

By exchange4media News Service | Sep 14, 2016

The mandate also includes online reputation management, communication planning, search engine optimisationand digital analytics along with social media strategies

Tanishq's Mia raises a toast to women fighting prejudices inherent in workplaces

By Sarmistha Neogy | Sep 14, 2016

The campaign has garnered more than 2 lakh views on YouTube and shared more than 3,000 times on Facebook in the last three days

Mindshare leads the pack at inaugural Indian Content Marketing Awards

By exchange4media News Service | Sep 01, 2016

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

Change is good; it's because of change that youngsters want to join advertising today: Srinivasan K Swamy

By Sarmistha Neogy | Aug 01, 2016

Srinivasan K Swamy was recently awarded AAAI’s Lifetime Achievement Award-2016. Swamy spoke about the changes in the advertising landscape, the challenges in this domain, his advice for youngsters joining the industry and the overwhelming role of digital in today’s life

Facebook races ahead of Snapchat with higher DAU's and MAU's in Q2 2016

By exchange4media News Service | Jul 27, 2016

According to an analysis revealed by Morgan Stanley, the Facebook and Snapchat rivalry seems hardly to be the rivalry it was touted to be

87% brands leverage digital; Facebook & Google platforms most preferred: Social Beat Report

By exchange4media News Service | Jul 19, 2016

The responses from the survey indicate that digital marketing spends are about one-third of the total marketing spends. The results here are considerably different from the IAMAI – IMRB International Report which pegs the digital spends at 12% of the total marketing spends