Search Result : Linkedin News
 

LinkedIn plans on launching native B2B videos

By Akshata R Murthy | Jul 20, 2017

Virginia Sharma, Director Marketing Solutions at LinkedIn India spoke to e4m about leveraging their partnership with Microsoft, launch of the B2B content specific video platform and the focus on LinkedIn Lite on 2G internet for grey skilled workers.

Twitter leads Facebook and Instagram in B2B channel initiatives: Pulp Strategy's Future of Content 2017 report

By exchange4media News Service | Jul 18, 2017

Amongst non-conventional B2B channels, Twitter steers ahead of Facebook (25.3%)  and Instagram (18%) by garnering the approval of 47% marketers

Guest Column: Future of journalism in the age of new media: Meha Jayaswal, Pearl Academy

By Meha Jayaswal | Jul 17, 2017

Digital has changed the way one consumes news today, hence journalism and mass media colleges must bring their curriculum up to speed, says Meha Jayaswal, Area Head, School of Media & Journalism, Pearl Academy

Dentsu Webchutney launches B2B Marketing Division

By exchange4media News Service | Jul 13, 2017

Designed to serve the marketing, publicity and business development needs of all B2B communications of brands across categories

IMS Internet Media Services to acquire majority stake in Httpool

By exchange4media News Service | Jul 07, 2017

Subject to regulatory approval, the deal will create one of the largest digital marketing and ad sales companies in the industry

The Marketing Society launches in India

By Priyanka Mehra | Jun 29, 2017

The Society challenges its 3000 members globally to think differently and become bolder marketing leaders

Vikas Parihar joins FCB India as President – Digital Integration

By exchange4media News Service | Jun 29, 2017

Parihar will be based out of Mumbai and will lead the digital transformation journey of the Group

Madison World launches experiential marketing unit, Madison Turnt

By exchange4media News Service | Jun 20, 2017

The unit focuses on Events, Activations, Exhibitions and Field Marketing

Guest Column: Musings post a hat-trick at Cannes Lions: Jyoti Bansal, PHD India

By Jyoti Bansal | Jun 08, 2017

Jyoti Bansal, ?Managing Director at PHD India, gets up, close and personal about the Indian advertising fraternity’s presence at Cannes

Be sure of what the platform can deliver: Aditya Awasthee

By Abhinna Shreshtha | Jun 06, 2017

Aditya Awasthee, Angel Investor and Mentor, was part of the jury for the latest edition of exchange4media's Indian Digital Awards (IDMA) 2017. He spoke on how clients, agencies and platforms can make their relationships work better

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