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Madison World launches experiential marketing unit, Madison Turnt

By exchange4media News Service | Jun 20, 2017

The unit focuses on Events, Activations, Exhibitions and Field Marketing

Guest Column: Musings post a hat-trick at Cannes Lions: Jyoti Bansal, PHD India

By Jyoti Bansal | Jun 08, 2017

Jyoti Bansal, ?Managing Director at PHD India, gets up, close and personal about the Indian advertising fraternity’s presence at Cannes

Be sure of what the platform can deliver: Aditya Awasthee

By Abhinna Shreshtha | Jun 06, 2017

Aditya Awasthee, Angel Investor and Mentor, was part of the jury for the latest edition of exchange4media's Indian Digital Awards (IDMA) 2017. He spoke on how clients, agencies and platforms can make their relationships work better

Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies

By Ashish Bahukhandi | May 25, 2017

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Digital advertising investment will surpass that of TV's in five more countries: Interaction 2017 report by GroupM

By exchange4media News Service | May 03, 2017

The report offers in-depth insights underpinning digital advertising growth forecasts in 46 markets

Rohit Gandhi gives glimpse of his new venture Global Live as he gets down to business

By Saif Ahmad Khan | Apr 21, 2017

Earlier this year, Gandhi quit from the position of editor-in-chief at WION and DNA

Outbrain appoints SVG Media as its Sales Partner in India

By exchange4media News Service | Apr 20, 2017

SVG Media will allocate a workforce of over 10 digital experts across offices in Delhi, Mumbai and Bangalore and will support Outbrain in working with brands all over the country

Goafest 2017: Media and Publisher Abbys nominees speak

By exchange4media News Service | Apr 06, 2017

With the 12th edition of Goafest kicking off today, exchange4media spoke to some of the nominees for the Media and Publisher Abbys

CEOs aren't leveraging their social network presence: Weber Shandwick study

By exchange4media News Service | Apr 01, 2017

The study titledSocialising Your CEO IV: The Engagement Factor finds that while CEOs embrace social media, they struggle to take it to the engagement level

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