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We've changed the way people move around in cities. Ashwin Dias, GM, Uber India

By Sarmistha Neogy | Oct 04, 2016

Cab service provider Uber finally launches India brand campaign that shows daily life of its drivers and passengers

Powerful brand is all about a powerful human purpose: Carol Foley, Leo Burnett

By Sarmistha Neogy | Apr 14, 2016

Carol Foley, Executive Vice-President, Director of the Human Lab, Leo Burnett Worldwide visited Mumbai recently to participate in a two day workshop to discuss the prospects of its measurement tool--HumanKind Quotient

COLORS acquires rights to air Box Cricket League (BCL)

By exchange4media News Service | Dec 17, 2015

The channel joins hands with Balaji Telefilms Limited to air the third edition of this sports reality show starting February 28, 2016

Does Schmitten's 'bold and bare' digital ad hit the sweet spot?

By Sarmistha Neogy | Aug 18, 2015

This is the first creative work from McCann, after the premium chocolate brand moved over from Publicis

IPL 8 campaign takes the safe route of uniting Indians 'emotionally'

By Sarmistha Neogy | Apr 01, 2015

Sony Max and Six have launched a three-phased campaign 'India Ka Tyohaar' for IPL’s latest edition. We explore the insights behind the campaign idea

Why brands love Ranbir Kapoor?

By Twishy | Jan 09, 2014

The credibility of Ranbir Kapoor, along with his youthfulness & cool persona have made brands flock to the actor to create a wider appeal & visibility in the hyper-competitive market

Ranbir Kapoor dunks into the Oreo family

By Twishy | Dec 09, 2013

This is the first time that two adults have been shown in the ad in order to avoid being seen as a kids' brand

My fav TV character: Ram Kapoor of ‘Bade achhe lagte hain’

By Synjini Nandi | Feb 27, 2013

“Ram Kapoor’s charm and acting prowess makes him my favourite character,” says Anilkumar Sathiraju of DDB Mudra Max

Creativeland’s fresh new approach for Godrej Expert

By exchange4media News Service | Feb 07, 2012

Creativeland Asia’s film for Godrej Expert portrays hair colouring as a fun social activity, and in sync with the times

Hungame launches fantasy cricket stock exchange

By exchange4media News Service | Mar 30, 2011

Hungama Game Studios announced today the launch of the Cricket Stock Exchange, an online stock exchange where you can trade shares of your favourite teams and players. The cricket stock exchange has been developed by Hungama Game Studios in partnership with cricket analyst Ayaz Memon and is available as a destination site on www.cricketstockexchange.com.

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