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Patanjali to significantly increase ad spends in 2017

By Venkata Susmita Biswas | Aug 09, 2017

Industry insiders speculate that the FMCG disruptor’s intensive marketing initiatives will result in an increase in ad spends

Star India rebrands Life Ok as Star Bharat, scheduled to launch on I-Day

By exchange4media News Service | Jul 24, 2017

Star India has reportedly rebranded Life Ok and will launch it on August 15 with new shows

The shows must go on...

By Madhuwanti Saha | Jul 12, 2017

With DD National’s popular show ‘Tenali Rama’ being recently launched on Sony SAB with a fresh and modern look, we look at the recent trend of channels reviving popular classic shows

The Social Street wins OOH business for Star India's entertainment channels

By exchange4media News Service | Jun 16, 2017

The agency manage all OOH activities including Life OK, Star Gold, Channel V, Star Movies, Star World, Star Jalsha, Star Pravah, Hotstar and a host of other regional channels

Chandrakanta hopes to recreate Naagin magic

By Misbaah Mansuri | Jun 15, 2017

The new costume drama that replaces Naagin 2 premiers on Colors on June 24

Hindi GECs gear up for big show launches

By exchange4media News Service | Jun 13, 2017

For the second half of the year, Hindi GECs are upping the ante with a slew of new fiction, reality and mythology series

Telecast of Exit Polls garners 64.5 mn impressions for Hindi News and 24.9 mn for English News

By exchange4media News Service | Mar 23, 2017

Launch episodes of new fiction shows ‘Piya Albela’and ‘Prem Ya Paheli Chandrakanta’ showed a lukewarm response for Zee TV and Life OK, respectively

Switzerland Tourism launches its 'InLoveWithSwitzerland' Campaign featuring Ranveer Singh

By exchange4media News Service | Mar 15, 2017

The campaign, produced and directed by Navzar Eranee of Walkabout Films, showcases the multifaceted holiday experience that is Switzerland

Star Plus takes lead in urban market; Rishtey continues to reign rural market: BARC Week 7 Ratings

By exchange4media News Service | Feb 24, 2017

According to BARC data for week 7 (February 11-17), Star Plus dethroned Colors to rule the urban market with 459 million impressions while Rishtey maintained its lead position in the rural market with 317 million impressions

Colors continues to lead urban market; Rishtey reclaims top spot in rural market: BARC Week 6 Ratings

By exchange4media News Service | Feb 17, 2017

According to BARC data for week 6 (February 4-10), Colors continued to lead the urban market while Rishtey was at first spot in the rural market