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The Social Street wins OOH business for Star India's entertainment channels

By exchange4media News Service | Jun 16, 2017

The agency manage all OOH activities including Life OK, Star Gold, Channel V, Star Movies, Star World, Star Jalsha, Star Pravah, Hotstar and a host of other regional channels

Chandrakanta hopes to recreate Naagin magic

By Misbaah Mansuri | Jun 15, 2017

The new costume drama that replaces Naagin 2 premiers on Colors on June 24

Hindi GECs gear up for big show launches

By exchange4media News Service | Jun 13, 2017

For the second half of the year, Hindi GECs are upping the ante with a slew of new fiction, reality and mythology series

Telecast of Exit Polls garners 64.5 mn impressions for Hindi News and 24.9 mn for English News

By exchange4media News Service | Mar 23, 2017

Launch episodes of new fiction shows ‘Piya Albela’and ‘Prem Ya Paheli Chandrakanta’ showed a lukewarm response for Zee TV and Life OK, respectively

Switzerland Tourism launches its 'InLoveWithSwitzerland' Campaign featuring Ranveer Singh

By exchange4media News Service | Mar 15, 2017

The campaign, produced and directed by Navzar Eranee of Walkabout Films, showcases the multifaceted holiday experience that is Switzerland

Star Plus takes lead in urban market; Rishtey continues to reign rural market: BARC Week 7 Ratings

By exchange4media News Service | Feb 24, 2017

According to BARC data for week 7 (February 11-17), Star Plus dethroned Colors to rule the urban market with 459 million impressions while Rishtey maintained its lead position in the rural market with 317 million impressions

Colors continues to lead urban market; Rishtey reclaims top spot in rural market: BARC Week 6 Ratings

By exchange4media News Service | Feb 17, 2017

According to BARC data for week 6 (February 4-10), Colors continued to lead the urban market while Rishtey was at first spot in the rural market

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Star Plus maintains top spot in urban market, Rishtey leads in rural: BARC

By exchange4media News Service | Dec 30, 2016

Both Star Plus and Rishtey continued to maintain its leadership position in the urban and rural market respectively

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