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Universal Music India promotes Vinit Thakkar to Senior VP, India

By exchange4media News Service | May 26, 2017

Thakkar to delve into the operations of Universal Music Group’s Indian and South Asian business

LIMA names Jiggy George as India Head

By exchange4media News Service | May 25, 2017

The International Licensing Industry Merchandisers’ Association announced the appointment on Wednesday

Channel consumption to go cheaper; TN Govt to procure 70 lakh STBs

By B Swaminathan | May 22, 2017

State-run Arasu Cable Corporation has recently rolled out a tender for procurement of set-top boxes

What's stopping telecom providers from being active players in OTT?

By exchange4media News Service | May 22, 2017

Telecom operators, the enablers, are yet to find an OTT revenue model that will benefit them and for now seem to be satisfied being only enablers

English news channels pull out of BARC

By exchange4media News Service | May 19, 2017

Following BARC's release of Republic viewership data ignoring NBA's plea to delay the release, prominent english news channels have decided to pull out of BARC.

Performics.Resultrix bolsters leadership in western region with 3 new appointments

By exchange4media News Service | May 10, 2017

Associate Vice-Presidents Rizwan Shaikh, Avinash Vanpal and Nishant Gopalia will lead the Mumbai operations

Flashed yesterday: Viacom18 restructures leadership team;elevates Raj Nayak to COO, Viacom18

By exchange4media News Service | May 09, 2017

Led by the elevation of Raj Nayak to Chief Operating Officer, Viacom18, the restructuring exercise is aimed at making the organisation future ready as it enters its next growth phase

Today's marketers are certainly not curious enough: Harish Bhat, Tata

By Priyanka Mehra | May 05, 2017

Bhat, Brand Custodian at Tata Sons, on the importance of curiosity in today’s times, which or rather who he thinks is the most enduring brand, and his new role as author

Losing out on listeners, radio makes ads shorter but expensive

By exchange4media News Service | May 02, 2017

Radio stations are increasingly feeling the pressure to retain listeners, who are put off by excessive advertising and to counter this, a favoured tactic seems to be to limit ad volumes while increasing ad rates

Mattel Toys strengthens ecommerce; eyes double digit growth in India

By exchange4media News Service | May 01, 2017

Flagships brands Barbie, Hot Wheels, and Fisher Price now available on Amazon and Flipkart

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