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Vikram Sakhuja, Group CEO, Madison Communications elected as President of The Advertising Club

By exchange4media News Service | Sep 15, 2017

Vikram Sakhuja, Group CEO, Madison Communications elected as President of The Advertising Club

Viaan Industries appoints DAN's Columbus India to handle digital duties for chasebid.com and MatchIPL

By exchange4media News Service | Sep 14, 2017

The assignment will involve using Columbus India expertise in the digital ecosystem for customer acquisition, demand generation, digital media and real-time data analytics

Ad Club AGM on Thursday to elect office bearers

By exchange4media News Service | Sep 13, 2017

Current vice-president Vikram Sakhuja, Group CEO Madison Media, is expected to be appointed as the president

The IPR for Porus rests with us. We are licensing it to SPN India: Siddharth Kumar Tewary, Swastik Productions

By Simran Sabherwal | Sep 13, 2017

Swastik Productions, which owns the IPR for the historical mega series Porus, has licensed it to Sony for three years with limited repeats

Our aim is to become the smart money app for India: Akash Gupta, Mobikwik

By Dolly Mahayan | Sep 06, 2017

The Vice-President of Marketing at Mobikwik said that they are focused on brand building and wish to hit 150 million users, the biggest number of merchants who can accept payments by Mobikwik and change the way they handle money by 2018

Sony's TV-only strategy could have cost them the IPL media rights

By Abhinn Shreshtha | Sep 06, 2017

Sony Pictures Network (SPN) might have missed a trick by not partnering with a digital player to jointly contest the IPL auctions

Paprika Idea Labs launches new Restaurant Branding & Influencer Marketing Wing

By exchange4media News Service | Sep 01, 2017

The newly created agency will be a first-of-its-kind outfit that will offer customized branding solutions depending on the campaign themes of the brands

Amazon Prime Video ties up with Turner India to play popular Cartoon Network shows on its platform

By exchange4media News Service | Aug 30, 2017

The content licensing deal will see Cartoon Network’s popular shows play on Amazon Prime Video under the Kids & Family TV section

Bisleri battles look-alikes with vernacular labels

By Venkata Susmita Biswas | Aug 29, 2017

Bisleri is investing Rs 50-60 lakh on introducing bottles with dual-language labels across the country

Cartoon Network Enterprises launches 'Cartoon Network Retro' collection

By exchange4media News Service | Aug 29, 2017

Cartoon Network Enterprises is the licensing and merchandising arm of Tuner International India

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