Search Result : Lic News

How advertisers are leveraging kids channels this Diwali

By Madhuwanti Saha | Oct 24, 2016

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Top broadcasters lap up all 27 DD Direct slots, pump in Rs 130 crore

By exchange4media News Service | Oct 24, 2016

At the 31st auction of its free-to-air direct-to-home platform FreeDish on 20 and 21 October, Doordarshan earned an amount of Rs 130.30 crore through its sale of 27 slots. The highest bid was above Rs 5 crore

Arka Mediaworks' 'Baahubali' forays into licensing with 'Black White Orange'

By exchange4media News Service | Oct 21, 2016

With an aim to create a ‘Baahubali brand experience’, Black White Orange will work closely with Arka Mediaworks to conceptualise designs, represent the Baahubali franchise across a wide range of categories and also look at several licensing and retail partnerships, globally

COLORS acquires format rights for Keshet International's 'Rising Star'

By exchange4media News Service | Oct 17, 2016

The show is a singing-based reality shows with live viewer engagement at its core. Rising Star is slated for an early 2017 launch on COLORS and will be produced by Optimystix Entertainment

Twitter users lampoon Pan Bahar ad featuring Pierce Brosnan

By exchange4media News Service | Oct 08, 2016

The advertisement appeared on the first page of The Times of India

Asian Paints, Nerolac & Dulux Weathershield get aggressive this festive season

By Sarmistha Neogy | Sep 29, 2016

Popular strategies vary from using celebrities as brand ambassadors, relying on humour, educating consumers on paint as a category and others

Long term business can be only built on franchises, not on properties: Anand Singh, Cartoon Network

By Madhuwanti Saha | Sep 21, 2016

Anand Singh, Director, Cartoon Network Enterprises on their expansion plans, latest developments in merchandising, tie-ups with Future Group and Myntra and competition

Copyright Act extended to internet broadcasting but confusion still remains?

By Abhinn Shreshtha | Sep 14, 2016

Though it is still early days, this move could potentially benefit online audio streaming providers by making music rights holders more accountable and reducing cost of music acquisition

LIQVD Asia appoints Dharmesh Shah as National Creative Director

By exchange4media News Service | Sep 13, 2016

Shah’s last stint was with FCB Ulka, where he spent close to 14 years with the agency

We have decided to keep brand associations outside of 'Motu Patlu King of Kings': Nina Elavia Jaipuria

By Madhuwanti Saha | Sep 13, 2016

Nina Elavia Jaipuria gives us more insight on the brand associations and network’s ambitious marketing plans for ‘Motu Patlu King of Kings’ and tells us why have they decided not to have brand integrations in the movie