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Metrics: An OOH (pipe) dream?

By Abhinn Shreshtha | Jul 24, 2017

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

Blippar introduces 'Halos' facial recognition feature on its mobile app

By exchange4media News Service | Jul 22, 2017

Blippar takes social interaction to a whole new level with augmented reality and customizable AR face profiles

#GoTS7 trends on Twitter in India, fans world over go gaga

By Ronald Menezes | Jul 18, 2017

Game of Thrones season seven takes social media by storm. We take a look at what’s been trending after the release of the first episode of one of the most anticipated shows in TV history

India to get fourth I&B minister in third year of Modi government

By Saif Ahmad Khan | Jul 18, 2017

Previously, Prakash Javadekar and Arun Jaitley served at the helm of the incumbent government’s Union I&B Ministry

Viacom18 Consumer Products welcomes animated stars, Peppa Pig and George

By exchange4media News Service | Jul 17, 2017

To mark the India entry, some of the largest Peppa Pig parties are being held across four cities in India, in association with Hamley’s

Game of Thrones official merchandise now in stores

By exchange4media News Service | Jul 14, 2017

Black White Orange has exclusive licensing and merchandising rights for the India market

Hotstar and CBS Corporation to introduce 'Showtime' in India

By exchange4media News Service | Jul 13, 2017

Hotstar Premium now becomes the one of the few services in the world with exclusive content partnerships with global studios like Disney, Fox, HBO, and now, ‘Showtime.’

We are disruptive and bring path-breaking ideas into the market: Deepak Dhar, CEO, Endemol Shine India

By Simran Sabherwal | Jul 12, 2017

Dhar, MD and CEO, Endemol Shine India, says that the company’s strategy is to be a content provider for all platforms and amplify its impact properties across languages

Blaise Fernandes takes over as President & CEO of Indian Music Industry

By exchange4media News Service | Jul 11, 2017

The position was previously occupied by Vijay Lazarus who was with Indian Music Industry for over a decade

Spider-Man: Homecoming mania ropes in up to 60 brands and seven media partners

By Misbaah Mansuri | Jul 08, 2017

This is among the highest brand associations for a Hollywood film in India with a slew of brands like Dell, Disney and OPPO tying up with the recent release

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