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IMA 2016: Lessons learnt by Lifetime Achievement Award winner Harsh Mariwala

By Saif Ahmad Khan | Dec 05, 2016

In his acceptance speech, Marico’s Chairman reflected on the five lessons that his professional career taught him

Titan adds international fashion brand Kenneth Cole to its portfolio

By exchange4media News Service | Dec 03, 2016

Kenneth Cole to be distributed in India through the Titan network

Demonetisation is the strongest possible push to growth of digitally-enabled, optimal-cash economy: Mukesh Ambani

By exchange4media News Service | Dec 02, 2016

In a live address, Ambani said that this decision is an important step in his (PM Narendra Modi’s) ongoing efforts to change the mindset of the people of India

Ad sales for kids cluster will cross Rs 500 crore this year: Nina Elavia Jaipuria, Viacom 18

By Madhuwanti Saha | Nov 30, 2016

With ad sales of Nick and Sonic grown by 30 and 50 per cent respectively, Nina Elavia Jaipuria shares the success story of Viacom18’s kids cluster, brand association, the year 2016 and leading the category for more three years in a row

BARC India calls for RFPs for independent strategic consultancy

By exchange4media News Service | Nov 29, 2016

BARC India has called Request for Proposals (RFPs) from professional consultancy service providers who would provide strategic consultancy to BARC India subscribers

TRAI has always tried to facilitate a healthy and constructive environment: R S Sharma

By Ruhail Amin | Nov 29, 2016

In an exclusive interview with exchange4media, R S Sharma, Chairman TRAI speaks about how TRAI has been making regulatory interventions over the years to correct the aberrations in the broadcasting and telecom sectors and more

ZEEL formally announces acquisition of Anil Ambani led Reliance TV Channels

By exchange4media News Service | Nov 24, 2016

The TV Broadcasting business of Reliance Group Entities currently comprises two operational general entertainment channels (“BIG Magic” and “BIG Ganga”) and 4 other TV licenses.

Cut The Crap bags FCUK Innerwear's creative mandate for India

By exchange4media News Service | Nov 09, 2016

FCUK will be supported with a 360 campaign including digital and activation that will roll out parallel to distribution and retailing

Huawei aggressively promotes Honor 8 phone; ups marketing spends for India

By exchange4media News Service | Nov 04, 2016

It aims to capture 10 per cent market share in the Indian smartphone market by the end of next year

Bindass goes 3D from November 5; 10 new shows to celebrate its 10th year

By exchange4media News Service | Nov 03, 2016

Bindass is all set for a new 3D look from November 5 onwards with fresh new content including the return of its IP ‘Beg Borrow Steal’ and ‘The Trip’ with more emphasis on social media platforms

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