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ASCI pulls up Patanjali, Cinthol Deo Stick, Uber, Naaptol among others for deceptive ad claims

By exchange4media News Service | Sep 20, 2016

Out of 98 advertisements against which complaints were upheld, 39 belonged to the Education category, 25 in the Healthcare & Personal Care category, followed by 11 in the Food & Beverages category, six in e-commerce category and 17 advertisements from other categories

Havas brings on board Vivek Dhyani as Group Creative Director, India

By exchange4media News Service | Sep 20, 2016

Dhyani has joined Havas formerly Havas Worldwide in Gurgaon as Group Creative Director from August Communications, where he was, till recently, one of the founder-directors

Lowe Lintas appoints Joy Mohanty as Regional President, North & East

By exchange4media News Service | Sep 15, 2016

He will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer

Reliance Communication trends on Twitter, lures consumers with its '4GPeTalkFree' offer

By exchange4media News Service | Sep 01, 2016

Reliance Communications’ new offer trends on Twitter with people promoting the operator, while its competitors are playing with innovative price structures to drive mass market adoption

LG Electronics launches campaign for mosquito repellent TV

By exchange4media News Service | Aug 27, 2016

The communication will be promoted primarily on digital, besides the company also plans to use the concept at a BTL level to hammer the key benefit at point of sales

Reliance Jio Test SIM Does an Apple; Long queues prove appetite for #DigitalIndia

By exchange4media News Service | Aug 25, 2016

Over the past 24 hours, hundreds have been queuing up at their neighbouring Reliance Digital store as early as 2am

Innovation, creativity in advertising honoured at DAC's ICE Awards 2016

By exchange4media News Service | Aug 13, 2016

The Delhi Advertising Club’s Indian Creative Excellence Awards (ICE) - 2016 held on Wednesday evening was a celebration of innovation and creativity in the advertising space

Hakuhodo Percept appoints Sanjay Kacker as Executive Director-Diversified Services

By exchange4media News Service | Aug 09, 2016

Kacker will be leading Hakuhodo India’s Diversified Services Division. Reporting directly to Elvis Sequeira, Chief Operating Officer, Hakuhodo Percept and Anuj Tandon, CFO, Hakuhodo Percept, he will also be handling New Business Development initiatives

ASCI upholds complaints against PepsiCo, Amazon, Patanjali, Flipkart & Dabur among others

By exchange4media News Service | Aug 05, 2016

Out of 109 advertisements against which complaints were upheld, 41 belonged to the Healthcare & Personal Care category, 23 to the Education category, followed by 12 in the Food & Beverages category, 9 in the E-commerce Category, 9 in Consumer Durables Category and 15 advertisements from other categories

Innovation drives low-involvement category brands for greater connect

By Sarmistha Neogy | Jul 22, 2016

Recently, Varuna Pumps, Finolex Fans, Cello Butterflow, Coverfox and HDFC Ergo have used interesting and engaging narratives to communicate with their audience on both television and the digital mediums to create a strong brand recall

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