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Amazon Prime Video redefines 'India Ka Naya Primetime'

By exchange4media News Service | Feb 18, 2017

Created by Leo Burnett India, the new campaign breaks previously held ideas of traditional entertainment consumption

No 'milavat' in politics or mustard oil, says Fortune Mustard Oil's new ad by O&M

By exchange4media News Service | Feb 11, 2017

Conceived and executed by Ogilvy & Mather, Fortune Mustard Oil’s new campaign uses politics to underscore its ‘100% pure’ oil pitch

Prime Focus Technologies inks pact with Tata Sky

By exchange4media News Service | Feb 11, 2017

The deal includes developing hundreds of creative assets monthly on a diverse range of Tata Sky services that cover fitness, health, music, devotion, English, cooking, and many more

LG's #KarSalaam initiative saluted spirit of Indian soldier on Republic Day

By exchange4media News Service | Jan 28, 2017

Campaign took people’s wishes to on-duty jawans as a mark of solidarity, appreciation, respect

Sandeep Tomar joins ZOPO as National Business Manager

By exchange4media News Service | Dec 27, 2016

Sandeep Tomar brings with him 12 years of rich experience in the telecom industry and is credited with developing unique business models for many successful brands.

Ad sales for kids cluster will cross Rs 500 crore this year: Nina Elavia Jaipuria, Viacom 18

By Madhuwanti Saha | Nov 30, 2016

With ad sales of Nick and Sonic grown by 30 and 50 per cent respectively, Nina Elavia Jaipuria shares the success story of Viacom18’s kids cluster, brand association, the year 2016 and leading the category for more three years in a row

Kenstar appoints Rajiv Kenue as COO

By exchange4media News Service | Nov 26, 2016

With over 26 years of experience Kenue has worked in various consumer sector organizations such as HCL Infosystems Ltd, Moser Baer, Samsung India Elect, LG Electronics, Videocon & Indian Express

Huawei aggressively promotes Honor 8 phone; ups marketing spends for India

By exchange4media News Service | Nov 04, 2016

It aims to capture 10 per cent market share in the Indian smartphone market by the end of next year

How advertisers are leveraging kids channels this Diwali

By Madhuwanti Saha | Oct 24, 2016

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Two conflicting universes set to collide on COLORS’ Bigg Boss 10

By exchange4media News Service | Oct 13, 2016

The Bigg Boss expedition begins on Sunday, October 16 at 9 PM, with subsequent episodes set to air every Monday to Friday at 10:30 PM and Saturday and Sunday at 9 PM on COLORS

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