Search Result : Lg News

How advertisers are leveraging kids channels this Diwali

By Madhuwanti Saha | Oct 24, 2016

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Two conflicting universes set to collide on COLORS’ Bigg Boss 10

By exchange4media News Service | Oct 13, 2016

The Bigg Boss expedition begins on Sunday, October 16 at 9 PM, with subsequent episodes set to air every Monday to Friday at 10:30 PM and Saturday and Sunday at 9 PM on COLORS

KKR Backed Emerald Media Invests US$50MN in YUPPTV

By Priyanka Mehra | Oct 11, 2016

Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector today announced that it has acquired a significant minority stake in YuppTV for US$50mn

ASCI pulls up Patanjali, Cinthol Deo Stick, Uber, Naaptol among others for deceptive ad claims

By exchange4media News Service | Sep 20, 2016

Out of 98 advertisements against which complaints were upheld, 39 belonged to the Education category, 25 in the Healthcare & Personal Care category, followed by 11 in the Food & Beverages category, six in e-commerce category and 17 advertisements from other categories

Havas brings on board Vivek Dhyani as Group Creative Director, India

By exchange4media News Service | Sep 20, 2016

Dhyani has joined Havas formerly Havas Worldwide in Gurgaon as Group Creative Director from August Communications, where he was, till recently, one of the founder-directors

Lowe Lintas appoints Joy Mohanty as Regional President, North & East

By exchange4media News Service | Sep 15, 2016

He will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer

Reliance Communication trends on Twitter, lures consumers with its '4GPeTalkFree' offer

By exchange4media News Service | Sep 01, 2016

Reliance Communications’ new offer trends on Twitter with people promoting the operator, while its competitors are playing with innovative price structures to drive mass market adoption

LG Electronics launches campaign for mosquito repellent TV

By exchange4media News Service | Aug 27, 2016

The communication will be promoted primarily on digital, besides the company also plans to use the concept at a BTL level to hammer the key benefit at point of sales

Reliance Jio Test SIM Does an Apple; Long queues prove appetite for #DigitalIndia

By exchange4media News Service | Aug 25, 2016

Over the past 24 hours, hundreds have been queuing up at their neighbouring Reliance Digital store as early as 2am

Innovation, creativity in advertising honoured at DAC's ICE Awards 2016

By exchange4media News Service | Aug 13, 2016

The Delhi Advertising Club’s Indian Creative Excellence Awards (ICE) - 2016 held on Wednesday evening was a celebration of innovation and creativity in the advertising space