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Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | Sep 27, 2016

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

FCB Ulka creates 'Can’t Wait. Won’t Wait' campaign for ITC's Sunfeast Dark Fantasy

By exchange4media News Service | Sep 03, 2016

There are five films in the series – Office, Maternity Ward, Baby, School Bus and Romance, all made by Good Morning Films

FCB Ulka launches new campaign for Sunfeast Marie Light

By exchange4media News Service | Aug 20, 2016

Rather than follow the usual method of making a film and then dubbing it into all the regional languages, this time around individual films have been created for regional markets, with popular local celebrities for each region

Handset manufacturers get aggressive with marketing strategies, made-in-China rules

By Sarmistha Neogy | Jul 11, 2016

It is estimated that the ad spends from the Chinese players, including Vivo, Oppo, LeEco, Gionee and others have almost doubled in 2016. According to media reports, these players accounted for more than 55% of the total Rs 1,200 crore Smartphone advertising market in India

Modi @ 2: With $222 billion investment pledges, Make in India gains significant traction

By Ronald Menezes | Jun 06, 2016

Since the launch of Prime Minister Narendra Modi’s ambitious campaign Make in India, the country has been witnessing multi-million dollar pledges from the international business community. In conjunction with Digital India and the expansion targets of the economy, the government is certainly working on a comprehensive plan to rope in foreign investments to boost the economy and growth

Sunfeast Farmlite launches all-good digestive with new TVC

By exchange4media News Service | May 07, 2016

Sunfeast Farmlite is ITC’s foray into health biscuits segment and its Oats range of products offers 3 variants - Oats with Chocolate, Oats with Almond and Oats with Raisins

IPL 9: With over 80 sponsors, it’s carnival time for brands

By Neeta Nair | May 05, 2016

IPL has always been fully loaded with sponsors; in fact more than 80 different brands are associated with the eight IPL teams this season

IPL 9: With over 80 sponsors, it’s carnival time for brands

By Neeta Nair | May 05, 2016

IPL has always been fully loaded with sponsors; in fact more than 80 different brands are associated with the eight IPL teams this season

First time advertisers flock to leverage IPL 2016

By exchange4media News Service | Apr 14, 2016

Mobile handset makers and domestic companies are cashing in on the brand power of the current season of IPL T20 tournament to reach out to the consumers

First time advertisers flock to leverage IPL 2016

By exchange4media News Service | Apr 14, 2016

Mobile handset makers and domestic companies are cashing in on the brand power of the current season of IPL T20 tournament to reach out to the consumers

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