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GolinOpinion wins PR mandate for Magicbricks

By exchange4media News Service | Apr 21, 2017

GolinOpinion to strengthen Magicbricks brand’s positioning as a leader in the online real estate space by establishing the brand’s core values

Star India, Taproot Dentsu, Scarecrow Communications, The Social Street, Adfactors lead Abbys Day2 @ Goafest 2017

By exchange4media News Service | Apr 08, 2017

Day 2 @ Goafest 2017 saw Abbys awarded for Print Craft, Radio & Radio Craft, PR, Branded Content & Entertainment, Brand Activation & Promotion, Broadcast and Direct Marketing

ZEE Middle East launches 106.2 big fm in the UAE

By exchange4media News Service | Feb 02, 2017

The launch marks ZEE’s international foray into the world of radio entertainment

Brickworks Media launches Retail Track tool for brands

By exchange4media News Service | Jan 28, 2017

The brand visibility index will assist brands in understanding the exact measure of their visibility and its impact across the country

Rewind 2016: Increased ad spends & bang-on marketing strategies help Chinese handset makers gain market share

By Sarmistha Neogy | Dec 27, 2016

From getting celebrities as their brand ambassadors, associating with big ticket events & allocating huge marketing spends, Chinese handset manufacturers ruled the roost this year

Almost 30-35% of our annual marketing spends are on 'IRT- India's Deadliest Roads': Sangeetha Aiyer, A+E Networks | TV18

By Madhuwanti Saha | Oct 20, 2016

Sangeetha Aiyer, VP & Head Marketing A+E Networks | TV18, on HistoryTV18’s new show, its huge scale, marketing plans and how the channel’s localisation strategy shaping up

Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | Sep 27, 2016

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

FCB Ulka creates 'Can’t Wait. Won’t Wait' campaign for ITC's Sunfeast Dark Fantasy

By exchange4media News Service | Sep 03, 2016

There are five films in the series – Office, Maternity Ward, Baby, School Bus and Romance, all made by Good Morning Films

FCB Ulka launches new campaign for Sunfeast Marie Light

By exchange4media News Service | Aug 20, 2016

Rather than follow the usual method of making a film and then dubbing it into all the regional languages, this time around individual films have been created for regional markets, with popular local celebrities for each region

Handset manufacturers get aggressive with marketing strategies, made-in-China rules

By Sarmistha Neogy | Jul 11, 2016

It is estimated that the ad spends from the Chinese players, including Vivo, Oppo, LeEco, Gionee and others have almost doubled in 2016. According to media reports, these players accounted for more than 55% of the total Rs 1,200 crore Smartphone advertising market in India

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