How badly was the OOH sector hit during #MumbaiRains on Tuesday?

OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

Events industry to scale up to about Rs 15,000 cr by 2020: Deepak Choudhary, Founder & Director, Event Capital

Choudhary talks about the future of the industry, its burgeoning margins and the creation and acquisition of IP rights in the country

Baba Ramdev, Patanjali great examples of disruptive differentiation: Industry experts on IPOY 2017

Baba Ramdev was recently named the Impact Person of The Year (IPOY) 2017 for causing unprecedented disruption in the FMCG industry in India with the l...

Will metros be the new airports for OOH?

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being haile...

e4m NEONS OOH, 2017: Shortlist Unveiled

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016...

Laqshya Solutions partners with Ola for 'Ola Auto' OOH campaign

The promotional campaign is being run simultaneously on social media and by way of strategically placed billboards in key cities

Arnab Goswami's Republic TV appoints Laqshya Media Group as exclusive OOH AOR partner

Republic has taken the media group on board for its nationwide OOH media requirements for the next three years

Laqshya Media Group launches branded IP & content division

The new division will be under its live event IP Company, Event Capital.

Laqshya Solutions creates outdoor campaign for Epic TV Channel’s new shows

The primary objective of the campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings

Cosmetic giant M.A.C launched on Myntra with high-decibel OOH campaign

OMI (Outdoor Media Integrated ), the agency vertical of Laqshya Media Group was assigned the responsibility to create the buzz for the newly launched...

Sony YAY! partners with India Kids Fashion Week's 5th edition

As the official kids channel partner, Sony YAY! will air IKFW’s Mumbai and Delhi shows

Metrics: An OOH (pipe) dream?

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

e4mChillout: Swaroop Banerjee of Event Capital on his love for wildlife photography and black coffee

The CEO of Event Capital wins over his weekends by being a doting father to his kids and makes it a point to visit forests across India thrice a year...