Search Result : Laqshya Media News
 

Will metros be the new airports for OOH?

By exchange4media News Service | Feb 14, 2017

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

Guest Column: OOH sees short-term pain as sectors skew ad spends to digital, print & TV: Atul Shrivastava, Laqshya Media

By Atul Shrivastava | Dec 29, 2016

As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year

OOH sector faces the brunt of demonetization drive

By Abhinn Shreshtha | Nov 28, 2016

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Kinetic Worldwide's David Payne advocates ‘smart OOH for a smart world'

By Rashi Bisaria | Sep 30, 2016

In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vision for the OOH industry

Laqshya Media Group appoints Satyabrata Das as Head Strategic Alliances & Corporate Communications

By exchange4media News Service | Sep 19, 2016

Das is known for his with expertise in platform agnostic implementation to create new parallels in the media and entertainment industry. He comes with a rich experience of 22 plus years in the fields of Media, Entertainment, Marketing & Advertising

Event Capital unveils new logo

By exchange4media News Service | Jun 10, 2016

The modern typeface is new age and concept driven which reinforces Event Capital’s capability of creating powerful content driven stories

Event Capital appoints Swaroop Banerjee as its CEO

By exchange4media News Service | Apr 27, 2016

Based out of Mumbai he will oversee development of new verticals in Lifestyle, Music and Sports. Banerjee will help Event Capital to become a comprehensive live and digital intellectual property destination

IPL outdoor ad spends estimated to have dipped by 50%

By Abhinn Shreshtha | Apr 18, 2016

Heads of outdoor agencies and media owners that Exchnage4media spoke with says season 9 of the IPL has seen a muted response from brands.

IPL outdoor ad spends estimated to have dipped by 50%

By Abhinn Shreshtha | Apr 18, 2016

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Milestone Brandcom, Mondelez Intl & Kinetic Worldwide shine at Neons'16

By exchange4media News Service | Apr 01, 2016

The sixth edition of exchange4media’s annual OOH Conference and Neons Awards culminated with the declaration of the winners of the coveted awards at a glittering ceremony in Gurgaon

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