Search Result : Laqshya Media News

Cosmetic giant M.A.C launched on Myntra with high-decibel OOH campaign

By exchange4media News Service | Sep 08, 2017

OMI (Outdoor Media Integrated ), the agency vertical of Laqshya Media Group was assigned the responsibility to create the buzz for the newly launched M.A.C collection on Myntra

How badly was the OOH sector hit during #MumbaiRains on Tuesday?

By Abhinn Shreshtha | Aug 31, 2017

OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

Laqshya Solutions creates outdoor campaign for Epic TV Channel’s new shows

By exchange4media News Service | Aug 03, 2017

The primary objective of the campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings

Metrics: An OOH (pipe) dream?

By Abhinn Shreshtha | Jul 24, 2017

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

Sony YAY! partners with India Kids Fashion Week's 5th edition

By exchange4media News Service | Jul 20, 2017

As the official kids channel partner, Sony YAY! will air IKFW’s Mumbai and Delhi shows

Events industry to scale up to about Rs 15,000 cr by 2020: Deepak Choudhary, Founder & Director, Event Capital

By Akshata R Murthy | Jul 12, 2017

Choudhary talks about the future of the industry, its burgeoning margins and the creation and acquisition of IP rights in the country

Laqshya Media Group launches branded IP & content division

By exchange4media News Service | May 09, 2017

Integrated Marketing Agency, Laqshya Media Group launches branded IP & content division under the Event Capital brand

Plainspeak is Agency of the Year at Pepper Creative Awards 2017

By Akshata R Murthy | May 09, 2017

Mathrubhumi, ClubFM win honours; over 600 entries received from down South

Laqshya Media Group's Event Capital launches its Branded IPs and Content division

By exchange4media News Service | May 08, 2017

The Group had announced is foray into talent management with the signing of Indian Cricketer Suresh Raina in April

Republic appoints Mindshare as media agency & Ogilvy as creative agency

By exchange4media News Service | Apr 28, 2017

With Republic heading closer to its launch date, a massive marketing campaign is in the works to promote its launch