Search Result : Laqshya Media News
 

Republic appoints Mindshare as media agency & Ogilvy as creative agency

By exchange4media News Service | Apr 28, 2017

With Republic heading closer to its launch date, a massive marketing campaign is in the works to promote its launch

Arnab Goswami to launch Centre for Indian journalism

By Saif Ahmad Khan | Apr 27, 2017

The forum will host debates and discussions apart from shifting the centre of gravity of Indian journalism away from New Delhi

Arnab Goswami's Republic TV appoints Laqshya Media Group as exclusive OOH AOR partner

By Priyanka Mehra | Apr 26, 2017

Republic has taken the media group on board for its nationwide OOH media requirements for the next three years

Laqshya Media Group signs on cricketer Suresh Raina as its first talent

By exchange4media News Service | Apr 13, 2017

This is an exclusive multi-year mandate for the group, effective this fiscal year

Laqshya Solutions partners with Ola for 'Ola Auto' OOH campaign

By exchange4media News Service | Mar 29, 2017

The promotional campaign is being run simultaneously on social media and by way of strategically placed billboards in key cities

Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)

By exchange4media News Service | Mar 25, 2017

Madison OOH won both Creative and Media agency of the year while Ola and Tata were jointly declared OOH Advertisers of the Year at the seventh edition of exchange4media’s Neon Awards for outdoor advertising

e4m NEONS OOH, 2017: Shortlist Unveiled

By exchange4media News Service | Mar 17, 2017

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.

Will metros be the new airports for OOH?

By exchange4media News Service | Feb 14, 2017

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

Guest Column: OOH sees short-term pain as sectors skew ad spends to digital, print & TV: Atul Shrivastava, Laqshya Media

By Atul Shrivastava | Dec 29, 2016

As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year

OOH sector faces the brunt of demonetization drive

By Abhinn Shreshtha | Nov 28, 2016

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

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