Search Result : Laqshya Media News
 

OOH sector faces the brunt of demonetization drive

By Abhinn Shreshtha | Nov 28, 2016

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Kinetic Worldwide's David Payne advocates ‘smart OOH for a smart world'

By Rashi Bisaria | Sep 30, 2016

In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vision for the OOH industry

Laqshya Media Group appoints Satyabrata Das as Head Strategic Alliances & Corporate Communications

By exchange4media News Service | Sep 19, 2016

Das is known for his with expertise in platform agnostic implementation to create new parallels in the media and entertainment industry. He comes with a rich experience of 22 plus years in the fields of Media, Entertainment, Marketing & Advertising

Event Capital unveils new logo

By exchange4media News Service | Jun 10, 2016

The modern typeface is new age and concept driven which reinforces Event Capital’s capability of creating powerful content driven stories

Event Capital appoints Swaroop Banerjee as its CEO

By exchange4media News Service | Apr 27, 2016

Based out of Mumbai he will oversee development of new verticals in Lifestyle, Music and Sports. Banerjee will help Event Capital to become a comprehensive live and digital intellectual property destination

IPL outdoor ad spends estimated to have dipped by 50%

By Abhinn Shreshtha | Apr 18, 2016

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

IPL outdoor ad spends estimated to have dipped by 50%

By Abhinn Shreshtha | Apr 18, 2016

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Milestone Brandcom, Mondelez Intl & Kinetic Worldwide shine at Neons'16

By exchange4media News Service | Apr 01, 2016

The sixth edition of exchange4media’s annual OOH Conference and Neons Awards culminated with the declaration of the winners of the coveted awards at a glittering ceremony in Gurgaon

Monsoon to put a dent in OOH revenues?

By Abhinn Shreshtha | Jun 17, 2015

The monsoons have traditionally seen as a time when outdoor business slows down. To counter this, OOH agencies usually resort to discounted rates and special offers to entice customers. This year, however, it seems that business has been more stable as compared to recent years

OOH agencies welcome IOAA decision to expand membership

By Abhinna Shreshtha | Apr 08, 2015

OOH agencies are happy with Indian Outdoor Advertising Association opening membership to them and feel the move will only help the outdoor ecosystem and curb fly-by-night operators. IOAA has long been a body comprised of only media owners and there have been constant calls to make it more inclusive

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