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Pitch Top 50 Brands: Jury's decision is out

By exchange4media News Service | Jun 28, 2017

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be unveiled on July 6, 2017

What Clicks launches IRA, a single currency of measurement across mediums

By exchange4media News Service | Apr 18, 2017

IRA works at three levels of Data Democratisation, Data Intelligence and Data Correlation

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Gozoop in talks to acquire 56 Blue Lights

By exchange4media News Service | Oct 17, 2016

Known for its aggressive expansion and global footprint that spans three continents, this could mark Gozoop’s third acquisition since the company’s inception in 2010. Gozoop acquired Indian digital media firm Red Digital in 2013 and iThink Infotech a technology agency in 2014

Max Fashion allocates Rs 10 crore for five-week long campaign, releases first TVC in 10 years

By Sarmistha Neogy | Oct 17, 2016

Jiten Mahendra of Max Fashion spoke about the campaign conceptualised by JWT, marketing mediums, target audience, reach of the brand, competition scenario and key challenges in this category

Ex-Zigwheels business head Akshay Chaturvedi joins Housefull as Co-Founder and Joint CEO

By exchange4media News Service | Oct 30, 2015

He would be driving the overall business strategy & setting up the ecommerce operations based out of Gurgaon

Cheil India adds Britannia, Landmark Group & Sbarro to its portfolio

By exchange4media News Service | Oct 23, 2015

Other recent wins include Supertech, Spencer’s and Sonalika Tractors

Navonil Chatterjee joins Rediffusion Y&R as Chief Strategy Officer

By exchange4media News Service | Jul 29, 2015

He leaves JWT after a stint of almost 15 years. In his new position, he will be reporting to Dhunji Wadia, President, Rediffusion Y&R

Fashion brand Max signs strategic partnership with Flipkart

By exchange4media News Service | Dec 03, 2014

The brand is looking at targeting nearly 5% to 6% of its sales through the e-commerce route

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