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GREY Group India appoints Mayuresh Dubhashi as ECD

By exchange4media News Service | May 24, 2017

Dubhashi, a Mechanical Engineer, has been in the advertising industry for nearly 15 years

Malini Agarwal tops IMPACT's list of 50 Most Influential Women, 2017

By exchange4media News Service | Mar 24, 2017

Taking native advertising to an altogether different level, Agarwal is undoubtedly one of the biggest influencers in the digital space today

Amazon, Tata Motors, Hyundai top list of most "mobile ready" brands in India: MDEX

By exchange4media News Service | Mar 01, 2017

The MDEX determined each brand’s mobile performance against five dimensions: discoverability, mobile optimization, navigation and content, utility and usability, and driving desired actions.

With the overseas subscription box business growing exponentially, is India ready?

By Shraddha Shirodkar | Feb 17, 2017

“The success of innovative subscription brands, particularly among younger age groups, has disrupted some industries and has challenged established business models,” observed Warc Toolkit 2017, earlier this month

ASCI cracks the whip on Horlicks Oats, Amazon India, Parachute Advansed Coconut Hair Oil ads

By exchange4media News Service | Feb 10, 2017

In November 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 100 out of 152 advertisements

FCB Ulka appoints Keegan Pinto as Creative Head (West) and National Creative Director - Branded Content

By exchange4media News Service | Dec 07, 2016

In this role, Pinto will be responsible for enhancing the creative quotient and strengthening the creative capabilities for the agency and will be based out of Mumbai

Manasi Kadne joins Publicis Capital as ECD

By exchange4media News Service | Nov 11, 2016

At Publicis Capital, Kadne will lead the creative charge at the Mumbai office and the L’Oreal Garnier account, reporting to Bobby Pawar, Managing Director & Chief Creative Officer, Publicis South Asia

Famous Innovations bags creative duties of CaratLane

By exchange4media News Service | Nov 08, 2016

The agency bagged the complete creative duties of CaratLane in which Titan recently acquired a majority stake

Bindass goes 3D from November 5; 10 new shows to celebrate its 10th year

By exchange4media News Service | Nov 03, 2016

Bindass is all set for a new 3D look from November 5 onwards with fresh new content including the return of its IP ‘Beg Borrow Steal’ and ‘The Trip’ with more emphasis on social media platforms

Snapdeal scales 2nd spot on top advertisers' list on TV: BARC

By exchange4media News Service | Nov 01, 2016

Cadbury retains the top slot with 37,641 impressions for week 40 as compared to 33,479 impressions during week 41

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